Becca Snee

#general - September 26, 2024 at 03:56 PM

Thank you, Heather - I missed that, I need to include a bucket for some additional funds for things like that. I've done similar in the past!

#general - September 26, 2024 at 03:50 PM

Hey there - I'm starting to work on my budget for 2025, in years past i've been under the greater marketing budget and now I'm splitting my own out. Curious what others are budgeting for so I can make sure I'm not missing anything! Anything would be helpful!! Currently I've included gifting, annual customer event, outsourced videos..

#general - March 26, 2024 at 06:45 PM

I have created spotlights/pocket stories that can be linked to a larger story. Our sales team has had great success sharing these assets in pitch decks and on social media. Here are some samples of the graphics.

#general - February 23, 2024 at 07:59 PM

@Katie Aamodt Our business is a little unique as our advocates are actually marketing admins, but they are not our end users, confusing, but not! So I am working with our customer success team to target all admins that may show interest in participating in acts of advocacy with us. The goal would be to send this to our admins for them to complete what they are interested in. And from there I'll have a list of who is interested in what activities, so it is easier to target specific customers for specific asks.

#general - February 23, 2024 at 04:42 PM

Awesome, thank you, everyone. Super helpful feedback!

#general - February 22, 2024 at 10:19 PM

Hi there - I am working on a survey to ask our customers how they'd like to participate in different marketing activities with us. Internally, i'd consider this as different acts of advocacy, but that seems like an internal term. Has anyone else done surveys like this? Curious about what was all in your list of activities and what you titled your survey. Thanks in advance! Here is my list of potential activities so far: • Participate in a case study • Provide a testimonial • Participate in a video testimonial • Participate in a future webinar/podcast • Participate at an event • Participate in media opportunities (interviewed by reporters, bylines, articles, etc.) • Participate in reference calls

#announcements - January 22, 2024 at 08:06 PM

Hi all - looking for some ideas for additional resources to arm our sales teams with. What types of content/assets are you creating for them to use in pitches. As an example, you have a new case study or customer spotlight, how are you helping the sales team leverage that asset? If you're willing to share the asset that'd be awesome! Thanks in advance!

#announcements - January 12, 2024 at 03:25 PM

@Margo Schneider We did ours slightly different, and covered the amount of nights instead of a tiered cost. So we said book your room, and then we will pick up 1 to 3 nights of your stay depending on who it was. I will say I am avoiding it this year, it was messy. Remember to account for the tax and fees and be clear on who has to cover those per night.

#announcements - January 11, 2024 at 09:54 PM

We did something similar last year. It is messy, and manual. We just kept track of who was a customer vs. prospect as they booked rooms then had the hotel bill accordingly.

#announcements - January 11, 2024 at 09:53 PM

I'd be interested @Margo Schneider! My customer event is coming up in June!

#announcements - January 11, 2024 at 02:30 PM

Not overly unique, but we've done custom JBL speakers, we've had live monogramming of a couple options they could select from, we are looking at custom "band" tees for our event this year as we are bringing in a fun band and will incorporate our logo.

#announcements - January 04, 2024 at 02:37 PM

Hi all - is anyone leveraging any paid services with TrustRadius? I would like to know what the spend looks like if you're willing to share. Currently, we are working with G2, and I see that staying the same, I am just checking out additional options. Please let me know your thoughts on review sites as well. Thanks in advance!

#random - January 03, 2024 at 09:12 PM

this is the older version, but maybe a start until the new one comes out!

#random - January 03, 2024 at 09:05 PM

The customer marketing salary report should be coming out soon! Let me see if I can find the one from last year

#random - October 23, 2023 at 08:42 PM

Hi 😃 I am working on customer marketing ROI and tracking attribution. What is everyone tracking today? I know it can be tough to attribute customer marketing-related items. I am compiling a big list to ensure I try every angle. What types of ROI or attributions are you tracking today? Thanks in advance!

#random - October 23, 2023 at 08:39 PM

I run into the same issue, we are finding that clients are not willing to go through the creating an account step.. which is frustrating. We are trying to work other angles but we have had some challenges when it comes to personal data. One thing we just tried was a raffle for the first 10 reviewers who send a screen shot of their complete review page will be entered into a drawing for a free pass to our customer event. That drove some people!!