#discussions

Thread

Becca Snee January 22, 2025 at 08:49 PM

Happy Wednesday!!
Has anyone found a good way to report on customer lifecycle, similar to how you'd have a prospect funnel, but with the customer lens? Does anyone have a customer funnel, or what are you using to show movement? Thanks!!

Lauren Turner January 24, 2025 at 07:07 PM

I have one in my Customer Lifecycle Program playbook. I charge a fee for this (I'm a consultant), but the basic rundown is you put together a detailed customer journey map from both a LAER and a PIMO model (including all your major milestones and touchpoints) and then you layer your KPIs over it.

Aylin Siu January 25, 2025 at 06:02 PM

Hey @Lauren Turner! What is the PIMO model?

Lauren Turner January 25, 2025 at 06:04 PM

@Aylin Siu

Aylin Siu January 25, 2025 at 06:16 PM

Ooh! Thank you! 😄

Lauren Turner February 06, 2025 at 10:45 PM

@Amy I currently don’t have a free webinar on customer journey mapping to share, but I’d be happy to explore ways I can support your team in applying these frameworks. Since customer journey mapping is such a foundational element of success, we could discuss tailored workshops or consulting sessions to provide practical insights and strategies specific to your organization.
Let me know if that’s something you’d like to explore!