#discussions
Thread
Becca Snee
January 22, 2025 at 08:49 PM
Happy Wednesday!!
Has anyone found a good way to report on customer lifecycle, similar to how you'd have a prospect funnel, but with the customer lens? Does anyone have a customer funnel, or what are you using to show movement? Thanks!!
Lauren Turner
January 24, 2025 at 07:07 PM
I have one in my Customer Lifecycle Program playbook. I charge a fee for this (I'm a consultant), but the basic rundown is you put together a detailed customer journey map from both a LAER and a PIMO model (including all your major milestones and touchpoints) and then you layer your KPIs over it.
Aylin Siu
January 25, 2025 at 06:02 PM
Hey @Lauren Turner! What is the PIMO model?
Lauren Turner
January 25, 2025 at 06:04 PM
@Aylin Siu
Aylin Siu
January 25, 2025 at 06:16 PM
Ooh! Thank you! 😄