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Hi there - I am working on a survey to ask our customers how they'd like to participate in different marketing activities with us. Internally, i'd consider this as different acts of advocacy, but that seems like an internal term. Has anyone else done surveys like this? Curious about what was all in your list of activities and what you titled your survey. Thanks in advance! Here is my list of potential activities so far: • Participate in a case study • Provide a testimonial • Participate in a video testimonial • Participate in a future webinar/podcast • Participate at an event • Participate in media opportunities (interviewed by reporters, bylines, articles, etc.) • Participate in reference calls
Good list. I would add analyst briefings and peer reviews.
Great list! This is what we use but I’m going to tweak based on this thread :) I’d just add Awards
Awesome, thank you, everyone. Super helpful feedback!
I've never thought about doing this - curious: who are you sending this to? All active customers? Are you segmenting based on product activity or some other engagement metric?
@Katie Aamodt Our business is a little unique as our advocates are actually marketing admins, but they are not our end users, confusing, but not! So I am working with our customer success team to target all admins that may show interest in participating in acts of advocacy with us. The goal would be to send this to our admins for them to complete what they are interested in. And from there I'll have a list of who is interested in what activities, so it is easier to target specific customers for specific asks.
Pro tip - while you have these user/customers captive - consider asking some other questions that may be useful for advocacy and content creation, and remember, not everyone is going to be willing to do public-facing/named advocacy activities. Ask yourself if there are ways you can still get something useful (content, blinded testimonials, etc) from the 70%+ of your user/customer base that might not be willing to go on-record publicly. Some additional thoughts here having seen several thousand customer surveys:
Thanks @Becca Snee! good insight!
Hi @Becca Snee I would call this customer advocacy participation activities and this would be served up as a drop down list where they can check mark or bubble in all the activities when the advocate joins the advocacy community. It would be added to their profile along with other demographic information. I can export this list and sort it in various ways.
You can add to this list: analyst calls/interviews, ebooks, beta groups, CAB and award programs ( for them to participate in one that you host and if you are nominating them for an industry award, etc.)