Heather Elliott

#discussions - July 09, 2024 at 03:00 PM

I am working on putting together customizable outreach templates to existing healthcare clients for our sales team. i am probably ovethinking this but without knowing the type of work we are doing on the accounts (it varies, we do custom software dev), any best practices or how i should approach drafting this? We are promoting a healthcare related white paper and the cta is to schedule a call to learn more. issue is, im not sure which of these clients the white paper is relevant to without going line by line and researching...

#open-share - May 06, 2024 at 05:58 PM

What are you doing to engage with clients at events? Are you doing HHs, dinners? We are attending Cisco Live! for the first time in June and have been given a healthy budget but trying to determine best bang for our buck. Goal is to drive existing client delight and influence new pipeline...

#general - April 04, 2024 at 03:56 PM

YES! Thank you

#general - April 04, 2024 at 03:30 PM

Hi everyone, still struggling to get some momentum and quick wins for our customer marketing program. We've identified supporting events as a potential opportunity to show some momentum and are looking at creating some sort of activation with current clients and prospective ones at Cisco Live in June. WHo has experience with creating an event attached to a bigger event where the goal is to get our internal champions to bring their colleagues in other business units to meet with us?

#open-share - April 01, 2024 at 04:05 PM

Hi there! I know it's been asked before but I can't access the archives, can you share some examples of your client newsletters and the types of content you are plugging in there? Bonus points if you are in professional services! 🙂

#random - March 19, 2024 at 07:38 PM

All great questions! Results leadership is looking for is an impact on driving pipeline....so their dream scenario is getting our customers together with prospective customers...

#random - March 19, 2024 at 04:57 PM

hey everyone, i need to come up with 1-2 "quick wins" for our customer marketing program - leadership is leaning towards events but in my mind that isn't necessarily "quick" - wanted to get the groups thoughts on this

#general - March 14, 2024 at 04:42 PM

I'm sorry @Petra William just seeing this!

#open-share - March 13, 2024 at 02:13 PM

@Christa Niering we suren are!! I would LOVE to connect. Sending you a DM

#general - March 13, 2024 at 01:52 PM

@Gianna Scorsone @Irwin Hipsman @Umesh Patel sorry just seeing all this. I know I put something on the calendar for today at 3 p.m. ET. I can move to 11 a.m. and include @Umesh Patel. @Umesh Patel please send me your email

#open-share - March 12, 2024 at 03:48 PM

hey everyone, anyone here in customer marketing for a b2b professional services org? i think i asked this maybe a year ago but im hoping more people that fall into that group may have joined. I find there is so much nuance around customer marketing in this world and a lot of the tactics i see in this channel don't exactly translate in this world. for example, customer awards. since we are in b2b prof services - we don't have a product to rally customers around since all of our services are custom built software solutions. would love to chat with anyone at a similar company!

#open-share - October 11, 2023 at 02:43 PM

hey everyone, im sure this has been asked before but i couldn't find exactly what im looking for. can someone share examples of customer/client only newsletters? I'm trying to explain to a colleague and examples/visuals would work best

#announcements - July 26, 2023 at 04:38 PM

an easily digestible doc that highlights common pain points and how our solutions/offerings solve for that. plus customer testimonials

#announcements - July 26, 2023 at 02:29 PM

hey there! I am stepping outside of customer marketing a bit and helping to support our tech vertical. they are in desperate need of a 1 pager but I'm getting stuck on template. Anyone have a good one to share?

#announcements - May 05, 2023 at 02:32 PM

Great thinks to think about - thank you both!

#announcements - May 03, 2023 at 06:37 PM

Hi all - we are finishing up a white paper report on a topic that is highly relevant to our clients. As I build out our channel plan, our first step is to "launch" the paper to our existing clients before we broaden the reach to prospects and our greater target market. Has anyone done anything like this before? What tactics did you find successful in framing up the exclusivity of getting a sneak peek?

#template-copy-share - May 02, 2023 at 07:04 PM

thank you both!!

#template-copy-share - May 01, 2023 at 01:27 PM

hi @Mary Green (Owner CMAweekly), were you still planning on sharing a round up of customer comms templates?

#announcements - March 23, 2023 at 02:26 PM

@Joel Primack yeah so it sounds like they want more exposure to their industry peers, networking, etc.

#announcements - March 23, 2023 at 02:14 PM

Hey all - we are seeing a real need to create a community for customers where they can learn from one another in their respective industries. The problem I'm facing is trying to figure out the best way to cultivate this community given we are in B2B professional services and our clients are mainly VPs & C-Level Execs. My first thought is hosting a monthly or bi monthly 30. minute virtual peer group where we can bring clients together in similar industries to discuss a given topic/pain point. What else could we do?

#announcements - March 09, 2023 at 08:08 PM

Hey all! We recently launched our client only newsletter and we are presenting overall marketing strategy to our sales team tomorrow. Trying to think through if this newsletter is something we should share with them/how they would leverage. My first thought is that they could forward to a prospect with a relevant note based on a convo they were having?

#announcements - February 17, 2023 at 05:47 PM

I am obsessed with this idea @Amanda Peacock! Are there any other events throughout the year you do something similar for?

#announcements - February 17, 2023 at 05:44 PM

@Amanda Peacock that is an amazing idea!!

#announcements - February 17, 2023 at 05:01 PM

@Shannon Howard that would be awesome!

#announcements - February 17, 2023 at 05:00 PM

@Mary Green (Owner CMAweekly) revenue. that's the win - ha. @Alexie Glover this is a really great list... when you say name drop/logo use - is that putting together a database of logos we can use?

#announcements - February 17, 2023 at 04:28 PM

As I build out the customer marketing function at my company, I am having trouble identifying quick wins that I can leverage (while also building out long term plans). I'd love to know what type of quick "wins" you've employed that have secured trust/confidence from leadership. I think the biggest issue I am having is that I'm in B2B professional services - our company builds bespoke digital products based on company needs. So we aren't quite staff aug but we aren't consultancy - a bit of both.

#announcements - February 14, 2023 at 06:01 PM

@Mary Green (Owner CMAweekly) this was a great read!

#announcements - January 25, 2023 at 03:32 PM

Hi everyone, I missed yesterday's call on communities but wanted to know 1) if the call will be shared 2) if anyone has specific experience building out a community for professional services (vs a software or product). The common thread for our customers would be the industry they are in and they are all higher level execs. When building a community for this group, what should I keep in mind? Any frameworks you use? I'm not a member of CHIEF, but from what I can tell on the landing page - I'm thinking we'd do something similar.