#announcements
Important info for Customer Marketers & Community members
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Hi all - we are finishing up a white paper report on a topic that is highly relevant to our clients. As I build out our channel plan, our first step is to "launch" the paper to our existing clients before we broaden the reach to prospects and our greater target market. Has anyone done anything like this before? What tactics did you find successful in framing up the exclusivity of getting a sneak peek?
I would ask myself; what do customers get out of this early access? What will they learn that will change their approaches, processes, and results?
What about “get priority access to new tactics only used by industry leaders”?
I found that having a "release party" with someone that can explain the content and answer questions allowed for a "extra" at early release.