#random

What results are you hoping to drive to be considered a "win"?

Can you run a quick testimonial collection campaign?

Maybe doing a promotion to grow the number of customers subscribed to the company email list?

All good ideas/questions here.

For events, you could do an open call like Mary does on Fridays. Not a lot of prep needed (not saying Mary doesn't prep, but for your program specifically). Show up and create space for your customers to talk directly with each other.

All great questions! Results leadership is looking for is an impact on driving pipeline....so their dream scenario is getting our customers together with prospective customers...

@Heather Elliott not quick necessarily but a Reference Roundtable / Birds of a Feather discussion with a happy reference customer where you invite the most promising leads your sales team has. It moves more quickly if you have a “perfect fit” advocate on deck who would be willing to be the expert customer reference on the call.

Another option is if your Field Marketing/PMM/BU has a webinar idea where customer mktg supplies a couple of customers for a panel discussion. Again, it helps to have a couple of die hard advocates, approved for external marketing engagement who would be ready to go.

Those ☝️ have metrics that are easier to track as well to show impact.

Something quick we've done is spin up a BrandLens campaign and capture some customer videos that address common sales objections and they're able to share these vids with their prospects. We use Consensus to do this so it allows them to embed it directly into demo videos which is great. But we ran a quick campaign and got a bunch of videos that our creative team was able to edit together. Have to account for it being a lower vid quality, but helped us demonstrate how customers were driving sales and leads at scale

I just started at my company and one of the first things I did was hear from Customer Success what their biggest pain points are and I created some content to help them be more successful. I know enablement sometimes fall under a different role but for me that has been great at garnering trust with them and also helps with our expansion efforts.