#discussions
Thread
I am working on putting together customizable outreach templates to existing healthcare clients for our sales team. i am probably ovethinking this but without knowing the type of work we are doing on the accounts (it varies, we do custom software dev), any best practices or how i should approach drafting this? We are promoting a healthcare related white paper and the cta is to schedule a call to learn more. issue is, im not sure which of these clients the white paper is relevant to without going line by line and researching...
Would the Sales team know enough to be able to tailor the email?
Often what I'll do is I'll provide options (like choose your own adventure) based on different variables.
I would come up with a couple different options and let the sales team handle since they should know the background on each account (hopefully)
I’d just focus on the pain point the white paper solves for. Maybe the subject line is a question and they would only open it if relevant to them