Kristin Blye's Profile
Kristin Blye
Recent Messages
#general - November 05, 2025 at 03:34 PM
Yes please!
#general - October 30, 2025 at 12:16 PM
@Mary Green (Owner CMAweekly) can you add me to the no-vendors channel as well? Thank you!
#jobs - October 29, 2025 at 06:44 PM
My former director is hiring for a senior advocacy manager role. The listing says Canada, but I believe they will hire remote workers.
#general - August 08, 2025 at 01:23 PM
Hi @Charlotte Weiss! We just started strategizing this. Focusing on expansion opportunity cohorts with similarities and partnering with our NN DG manager to see what we can replicate for the customer persona.
#general - June 11, 2025 at 07:22 PM
Hi all. Does anyone have recommendations for AI tools that do the most accurate job of transcribing on demand webinar recordings? Free or premium (just indicate which). Thanks!
#general - May 29, 2025 at 12:39 PM
Hi Shannon! I wrote two articles about this if you find them helpful.
VOC - 4 Ways to Develop a Voice of the Customer Strategy Through Community Engagement
UGC - 4 Ways to Influence User-Generated Content (UGC) Within Your Customer Community
#general - May 29, 2025 at 12:34 PM
For runners up:
• We still celebrated them and their success, turning their submissions into case studies and customer story slides for sales.
• We sent them a small thank you gift (usually a credit to our swag store).
• They will be included in our hand written holiday cards campaign at the end of the year.
#general - May 09, 2025 at 02:01 PM
My hesitation for adding this ask into CS is...no customer is happy to be contacting CS. Even if their interaction is positive, they're talking with your team because something went wrong with their experience using your product. I'd focus on renewals and QBRs with positive sentiment, and enabling your AMs/AEs with talking points.
#general - May 09, 2025 at 01:52 PM
Just executed an MVP always-on advocacy recruitment process using Gainsight and SFDC (tasked with doing more with less 🫠). Now moving on to stage two of growing acts of advocacy while building a serious business case for dedicated advocacy software.
#general - November 08, 2024 at 03:36 PM
Hi! I'm looking into customer reference tools 🔎 (bonus if the tool also covers acts of advocacy). I'm aware of Orca. Any other suggestions? Our tech stack consists of Gainsight (not using Insided at the moment), Hubspot, Salesforce. Thanks!
#general - October 08, 2024 at 01:40 PM
Request for 1-3 speakers for at least one webinar a quarter.
Probably 4 case studies per quarter.
References and quotes on-demand - but this increases during our peak sales session.
It's helpful to align your marketing and content calendars so you can create nurture conversations, drop in educational content, and generate discussions early. I also always add the question "would you be interested in participating in a webinar or case study" into nurturing community questions so I can easily identify who my potential speakers are and be transparent about elevated collaboration opportunities with the business.
#general - October 04, 2024 at 06:11 PM
Professional development is always a hit.
• Unique, outside of the box methods to learn new skills that contribute to their work. We ran an "improv for teachers" seminar for our SaaS edtech customers.
• VIP digital workshop with an industry influencer.
• Exclusive Q&A with a team or company leader your audience has expressed an interest in meeting.
#general - October 03, 2024 at 07:26 PM
We created branded holiday stationary, had the CSMs hand-write notes to top accounts, and mailed them out via snail mail. That generated great customer feedback.
#general - September 19, 2024 at 05:26 PM
Thanks for hosting @Taylor Page! This was a really informative session.
#general - September 17, 2024 at 04:02 PM
Exactly @Ryan Gutierrez, Community Agility Specialist! I included an end of year awards program to generate engagement with my customer community. This was a great surprise and delight moment, empowered advocates to own their new titles as award winners, and gave the rest of the community a north star - a reason to go above and beyond and build a deeper relationship with the business. Customer awards reinforce your organization's promise to be customer-centric. Everything @Alexie Glover said is on point.
#announcements - September 11, 2024 at 06:41 PM
Great discussion! So glad I could join
#general - September 06, 2024 at 12:23 PM
I did some intensive demoing after the Influitive acquisition and my shortlist included Vanilla and Gainsight.
#open-share - August 29, 2024 at 12:22 PM
Leaving this here in case anyone is in the process of a company-wide communication audit...
During our exercise, it was uncovered that one of the less visible departments' email templates hadn’t been updated in over two years. 😵💫
😱 Suspiciously written by self-sabotaging robots determined to spread concern and confusion, our accounting emails lacked brand alignment, customer education, and current business information.
This is your friendly reminder to review your service notifications as part of your customer communications plan.
#general - August 22, 2024 at 04:30 PM
@Rita Caruso I would love to chat more.
#general - August 22, 2024 at 01:36 PM
Hi @Rita Caruso. I ran a customer awards program within my community. I talk about it in this article (under section 4 - "Be Your Customers' Champion and They Will Be Yours"). Happy to connect to talk more.
#welcome - August 19, 2024 at 01:18 PM
Hello! I’m excited to make more customer marketing connections and grateful for this community.
🌎 Location: Boston, MA
💡 Work: (previous) Customer Marketing and Advocacy Director - and currently looking for my next big gig post-RIF
🎯 Currently working on: Developing my personal brand through LinkedIn articles and social engagement
❤️ Free time: Raising two wild little girls, volunteering for my town’s Cultural Council, founder of Bookclub Babes Social Club (we meet once a month at a German beer hall to discuss murder mysteries)
🫶 LinkedIn: 👈 Let's connect!
#jobs - August 18, 2024 at 11:25 AM
Yep! You're right @Sarah Koval. I just received an email stating they're pausing recruitment until Q1 2025!!
#jobs - August 09, 2024 at 03:06 PM
Oh wow thank you!
#jobs - August 09, 2024 at 01:28 PM
Hi @Sarah Koval. I made it to the final rounds of interviews but now in limbo waiting for a decision. Is there any way I can leverage your connections?
#jobs - August 09, 2024 at 01:22 PM
Thanks @Melissa DiBernardo! I just applied.
#general - July 25, 2024 at 12:51 PM
Couldn't agree more @Irwin Hipsman! I also think having executive buy-in is the secret sauce that will elevate your ideas. Executive sponsor provides a seat at the table. Without one, you’ll have to drag in your own chair and do a lot of extra legwork to get your customer marketing strategy adopted. While everyone thinks they know marketing 🙃, having a C-level ally will keep the opinions at bay and champion your process.
#general - July 17, 2024 at 01:42 PM
Hi Joel. Not sure if this is exactly what you're thinking but...I've done both meetings and Q&A content.
I hosted a coffee chat and invited community members to talk about their experiences partnering with the company through marketing and/or product testing and made it a space for users to share stories but also learn about opportunities if they haven't partnered before. I had some success recruiting new user participants here.
But I gathered more feedback and participation from asking the community specific Q&As around product usage (usually for new features or features that needed more educational material/supported our product value prop) and then building out a user guide or blog to integrate into customer success and sales collateral.
#general - July 16, 2024 at 12:12 PM
Incentives always works for me. Have you explicitly told him what's in it for him? He can be seen as a thought leader, repurpose the content for his own PR, etc. Or stroked his ego by saying how his successes will help other customers?