Deja Darrington's Profile

Deja Darrington

Recent Messages

#8-references - September 09, 2025 at 06:57 PM

Thanks for sharing!

#8-references - September 09, 2025 at 06:57 PM

These are all helpful, thank you so much for sharing everyone!

#8-references - September 09, 2025 at 06:53 PM

We have both AEs wanting to ask multiple to get one, and then also some prospects request multiple.

I like the idea of in the initial ask setting expectations that we may not need them for a reference call just in case someone else responds back sooner.

Agreed, I'd like to push back a little on multiple references per deal too because once we have that customer speak we need to give them time before asking again and we get so many references throughout the year.

#8-references - September 08, 2025 at 09:17 PM

Another question, how do you handle situations where Sales pushes for multiple references at once?

My current approach is to build a list of potential customers, then:
• Reach out to the top-choice advocate first
• Give them a full business day to respond
• Follow up the next day
• If no response, move to a backup customer
This way, we don’t overwhelm advocates with duplicate asks, but Sales often wants immediate coverage. Curious how others manage this balance, do you ever reach out to multiple customers at once, or stick with sequential outreach?

#8-references - September 08, 2025 at 09:14 PM

No seriously!!!

#8-references - September 08, 2025 at 08:59 PM

For those of you who manage references for sales an/or CS what is your SLAs for sourcing a customer and why?

#general - September 05, 2025 at 05:58 PM

Happy Birthday Ciana!!!

#general - August 21, 2025 at 06:32 PM

Like there has to be a better way 😂

#general - August 21, 2025 at 06:26 PM

How does everyone pull logo rights, right now we manually look through contracts? Wonder if anyone found an automated way to do this?

#10-community - August 06, 2025 at 09:50 PM

Yes, just to see what other options are out there

#10-community - August 06, 2025 at 06:49 PM

Gainsight Communities

#10-community - August 06, 2025 at 06:45 PM

Has anyone been able to build their own Chat GPT or Smart Assistant Agent for search summaries when customers search in your community platform?

#jobs - July 31, 2025 at 03:25 PM

Hey hey! 🎉 We’re hiring an Associate Customer Marketing Manager at Iterable!
If you’re passionate about amplifying customer voices, building community, and creating standout advocacy experiences, we’d love to meet you. This role is all about connecting our amazing customers with the right moments to shine: from sales references and user groups to customer awards and strategic storytelling.

✨ A few highlights:
• Own and grow our reference program (sales + marketing)
• Curate user groups, industry councils, and customer meetups
• Lead our customer awards program from start to finish
• Collaborate cross-functionally with Sales, Comms, and Content
💼 3+ years in customer marketing/advocacy? You might be a great fit. Bonus if you’ve worked in MarTech!
📍Remote-friendly
💰 Salary range: $86,500–$140,000 USD

Check out the full job description and apply here!

#reviews - July 14, 2025 at 04:15 PM

Lol heading to the <#C04KPMMKQSF|> channel!

#reviews - July 10, 2025 at 08:39 PM

Has anyone tried G2's AI Assisted Review Collection feature that is now in Beta?

#reviews - July 08, 2025 at 01:45 PM

Has anyone thought about a review repository for GTM to share with prospects and customers? I can create a Google sheet to pull from vendors like G2, Gartner, etc. but curious how others have done this?

#general - June 25, 2025 at 09:45 PM

Me four! @Vera Flores

#general - June 25, 2025 at 09:44 PM

Our team is also just starting with Peerbound! Would love to connect at some point to talk through use cases for GTM, also how your CM teams are using it.

Testing out the slackbots right now!

#general - June 25, 2025 at 09:43 PM

Oh, would love to share this with my team as well!

#reviews - June 25, 2025 at 03:51 PM

G2 Summer Reports are live now! How does everyone share reports or badges with your GTM teams?

#7-case-studies-stories - May 30, 2025 at 10:20 PM

This was right on time, we are also looking at revamping our website, and our case studies are pretty text heavy. Thanks for sharing all of these resources!

Does anyone have any examples of sites who do customer proof examples? Like testimonials, reviews, social media snapshots

#reviews - May 15, 2025 at 05:59 PM

Working on customer proof for reviews this year, I drive them and do a horrible job at highlighting them.

So far I've
• Set up Zapier trigger to highlight all reviews
• Quarterly reviews snapshot
• Add our badges and spotlight reviews in GTM collateral
• Add them in PR campaigns
I do like that idea of Five Star Fridays on Social

#open-share - May 14, 2025 at 08:27 PM

IYKYK: “When can we get them on a reference call?”

Oh, just as soon as I figure out who’s happy, available, approved, and not already overused… and then wait for their CSM to confirm it’s okay… and then get it scheduled… all by tomorrow 😅

#general - April 21, 2025 at 07:07 PM

Saw this on Gong Community, Has anyone tried something like Gongversations in your community?

Looks like it's a simple form for customers to raise their hand for 1:1 networking program that matches Gong customers based on shared business goals. It’s a way for users to ask questions, swap best practices, and sharpen their Gong skills through weekly 30-minute conversations.

Curious if anyone’s tried something like this or has experience running a peer-matching program through your community!

#general - April 18, 2025 at 06:36 PM

This is helpful <@U0806J8HHHR>! Sounds like our CS team may be switching from Catalyst back to Gainsight too

#general - April 17, 2025 at 06:36 PM

I LOVE Gong, yes! so we are also leveraging Peerbound to get customer sentiment. So essentially we would use the dashboard + Peerbound (access customer sentiment summaries from Gong)

#general - April 17, 2025 at 06:33 PM

@Amanda Peacock Yes, we experience delays in getting confirmation from CS of use case details based on what the AE is asking for.

@Sarah Miller They use Catalyst. We define referenceable as customers that either CSM recommends, or customers who we've partnered with on events, or activities and know that they can speak to the specific use case for the reference call. Also want to make sure their account is healthy

#general - April 17, 2025 at 04:00 PM

Anyone else built a dashboard to reduce dependence on CS for reference requests?

We’re exploring a way to reduce friction in our sales reference process. Right now, getting approvals (confirming details) from CS and CS leadership takes days (sometimes weeks), while Sales is pushing for urgent turnaround. To move faster, we’re considering going directly to customers (who have already opted in or have done references before). 🫠

To do this responsibly, we’re compiling a Customer Sales Reference Dashboard with key signals to help us assess if a customer is referenceable without waiting on CS. So far, we’re pulling in:
Incident Reports – to avoid customers recently impacted by bugs or outages
Upcoming Renewals – so we don’t reach out during sensitive deal cycles
Churn Risk Trackers – to avoid customers flagged as at-risk
Has anyone else done something like this? What other signals or red flags do you track? Would love to know if:
• You’ve done this in your company
◦ You’ve gotten pushback from CS or Sales
Open to any tips, cautions, or learnings!

#8-references - March 24, 2025 at 10:38 PM

This is nice, thank you for sharing this Emily!

#general - March 24, 2025 at 10:30 PM

Saw this Linkedin Post from Ciana, and it got me thinking, I'd love to explore more ways to showcase customer proof and the influence of advocates across different stages of the journey. How does your team currently approach this? And what platform are you using to visualize the customer journey at each stage?

#general - March 21, 2025 at 05:45 PM

Is the private channel still available to join?

#8-references - March 21, 2025 at 05:39 PM

I like this! The points system to capture all advocacy tasks and also letting them choose what they want (swag/gift card) etc. Plus one to being able to surface new champions

#8-references - March 21, 2025 at 04:31 PM

Good question!

I’m all for rewarding customers for their time, but if every reference call comes with a gift, it can start to feel transactional, not to mention the budget impact because we have so many references happening.

I prefer recognizing advocates more holistically. If a customer completes a certain number of reference calls in a year, we include them in our holiday gift send as a more meaningful thank-you.

And if they’re also participating in other asks, like reviews, speaking, or case studies, then definitely something more holistic makes sense.

Trying to balance showing appreciation without turning every interaction into a transaction. That said, always open to hearing everyone else’s strategies and ideas!

#general - March 19, 2025 at 05:58 PM

LOVE this! I saw this on the Gong site https://www.gong.io/advocacy-program/

Really like how they have all items that customers can select

#general - March 19, 2025 at 05:57 PM

Has anyone had any issues with rewards for referrals from customers outside the US?

#general - March 12, 2025 at 09:40 PM

These are super helpful, thank you!!!

#general - March 12, 2025 at 09:01 PM

Hi, we're preparing for our upcoming conference, vut I'm running into a challenge with driving community membership when SSO is enabled with our community platform.

So when they log into our product, then they can login to the community. While SSO makes it convenient for attendees to join from their work laptops, I'm concerned that not everyone will bring a laptop or remember their login credentials.

I'd love to hear your thoughts on this. Have you seen any successful strategies for encouraging community signups in a similar scenario? Any insights you can share would be greatly appreciated.

Thanks in advance!
Deja

#general - March 04, 2025 at 07:48 PM

Hey everyone! I was compiling a list of our female-founded customers for Women’s History Month, and it got me thinking, has anyone ever created a customer repository that aligns with national days or broader themes outside of just industry, use case etc.

For example, I’ve seen brands highlight LA-based customers for fire relief efforts under a “LA Strong” theme or compile lists of sustainability-focused customers for Earth Day. I’d love to know if anyone has done something similar, how did you approach it, and what worked well? Would appreciate any insights!

#general - January 23, 2025 at 10:39 PM

Hi everyone, Its end of quarter for us and I have quite a bit of money left for Learning & Development. Would love to see what others have used and recommend for L&D funds (tools, books, classes, memberships, etc.). So far I've seen/used

• CMA Pro Membership
• Linkedin Pro
• Masterclass
• Grammarly
• Chat GPT
• Skillshare

#general - January 23, 2025 at 10:34 PM

Can you please add me as well?

#open-share - January 29, 2024 at 06:59 PM

Anything involved with mastering my content writing, email tips, and customer marketing.

#open-share - January 29, 2024 at 04:52 PM

Hi everyone, I still have some funds in my Learning & Development budget and looking for some advice on where I should invest for professional development (tools, memberships, courses, conferences, etc.)?

So far I am already using
• Grammarly Premium
• Chat GPT Plus