Natalie Gullatt

#jobs - October 21, 2024 at 10:24 PM

No worries :)

#jobs - October 21, 2024 at 09:18 PM

Sure but I live in Atlanta, GA, USA

#discussions - October 09, 2024 at 01:35 PM

I haven’t got a lot of similar asks yet which is a bit different than I’ve experienced but will keep that in mind.

#discussions - October 09, 2024 at 01:34 PM

Love that so many people have so many great ideas!! Thank you so much. So because I was originally hired to focus on growth and the company is starting to launch new products, I think I can build and automate a drip campaign but not the one off requests I get for customer emails such as outages or simply sending blogs posted when they go live which I don’t suggest since the blogs don’t provide customer value. I suggested an onboarding email journey, created a deck for it, and I created and onboarding email journey in the past for a company in 2020 and was told no multiple times but can try again. We don’t have a community per se, I’m working on inviting customers who attended our customer event to the LinkedIn group created exclusively for them and working to create content that is relevant and hoping to convince leadership to make the group for all customers to be more effective. As far as acting as an agency, I’m getting a lot of pushback with consulting and told to fulfill the requests being sent to the team and myself versus sharing my expertise but I keep sharing just in case at some point I’m heard. :) Ironically I asked about other comms channels last week and this week. The CSMs are for some reason having difficulties being open to partnering with me, with leadership having been gone, and instead have voiced since about July, they only want my support in sending their emails but I’ll talk to my manager to see if she can help me reach them. I have a meeting with the social media manager today so I can ask her today. Thank you so much again!

#discussions - October 08, 2024 at 05:33 PM

Thank you Irwin! Just registered and can dm you on LinkedIn to connect 1:1 on a call in the next week if that works :)

#discussions - October 08, 2024 at 05:26 PM

Thanks Sarah! Yes I will focus on continuing to try and make a difference but will keep in mind if I’m not making progress that it’s ok cause it’s still great experience to add to my resume and portfolio. I look into salesforce trailhead, I’m a HubSpot marketer and mailchimp if it wasn’t obvious lol thank you!! CSM leadership has been vacant since about June and hasn’t been replaced. The team leads do want me to send emails for them as they say they lack capacity to do customer outreach to their customers. Again thank you so much!

#discussions - October 08, 2024 at 04:18 PM

Thank you @Sarah Miller I will try to get clarity because as of right now, I’ve gotten that the priority is emails and the entire marketing team should function more like an agency taking requests. What do you suggest I do if I don’t get clarity in the coming weeks or keep getting push back to simply send emails? I can try to learn more in pardot, I’m terrible at it lol and since salesforce hasn’t invested in making it better at all, it seems tricky. So I’ll try learning some tips and tricks externally. Do you know anyone who is an expert or could suggest some resources? And yes, I’ve built a deck with a strategy and editing it as we speak. I’m not getting a ton of face time with the team leads sadly so will keep pressing on that. Thanks so much!

#discussions - October 08, 2024 at 03:54 PM

Please don’t apologize as this is helpful! So thank you so much. The emails haven’t been really shown value BUT also leadership isn’t really looking at metrics a lot and have pushed back on me working on much else besides emails even when I shared the value of working on other projects… Overall, I’m just a bit disappointed as I wasn’t hired to send emails and happy to be a team player but I’m not interested in being in Pardot all day or as much as I am. It also doesn’t seem to be helping my career and experience. I’ll ask for some PT help and see if that will be received. Again thank you for the insight. I’m happy to hear that I am not the only one thinking that’s a lot of time just to be doing Pardot.

#discussions - October 08, 2024 at 03:46 PM

Thank you for the quick response! Some of the emails are helpful to the two goals you mentioned but some are simply to help communicate to customers for the CSMs. Also, some of the emails and content being asked to share with customers are simply to share more information about the customer conference we had a few weeks ago. We have a full time email marketing manager but she’s shared that she only does prospect emails only and I am to now take over all customer marketing emails…

#discussions - October 08, 2024 at 03:41 PM

Hi everyone. I have a question about customer growth marketing in your experiences. My role was originally designed to focus on strategy in terms of customer lifecycle marketing and crafting emails to enable CSMs to upsell, cross sell customers and manager customer events. Recently my role is now creating customer emails in Pardot 90% of the time. I’m concerned that spending most of my time in Pardot is giving me specialized experience but not allowing me to grow in my career. I’ve shared best practices, such as focusing on me managing the customer reference program, focusing on beta testers, increasing online reviews and supporting product marketing. With that said, how should I continue to voice the value to the business of me focusing on the total role of customer growth marketing and not just writing emails and sending in Pardot everyday.

#jobs - August 05, 2024 at 03:30 PM

Hi @Grace Corey, I’m happy to refer someone great if the recruiter is interested!

#general - June 26, 2024 at 02:05 PM

Another tip is inviting execs to a community, execs LOVE connecting, mostly in person with their peers so that can not be ignored when connecting the first time.

#general - June 26, 2024 at 02:04 PM

We have sent travel gifts to executives to thank them for all that they do and invite them to simply connect with a c suite exec aka a peer at our company via an in person meeting in the coming days. We do that by requesting an email stating the days and times they are available and ensuring that all of the information will only be shared with the executive and the team coordinating the meeting.

#discussions - June 24, 2024 at 02:34 PM

#job-seekers - March 05, 2024 at 10:46 PM

No problem! I used to put it under experience BUT it wasn't super helpful especially now having 10 years full time experience...

#jobs - February 07, 2024 at 03:43 PM

Nice tip! I’m gonna try that for sure! Thank you!!

#jobs - February 07, 2024 at 03:23 PM

I have noticed that so I’ve have to really take time longer to search for jobs. But the positive note, I’m getting interviews for jobs I applied to last month so some companies are actually looking at most if not all applications it seems….

#jobs - January 26, 2024 at 06:38 PM

Sent! Thank you again @Jennifer Lyons

#job-seekers - January 13, 2024 at 05:23 PM

To be transparent, I haven’t been very comfortable being in downtown Atlanta for years… But I’m hoping that with the election this year, some potential hope or changes come cause it’s not looking great… On the positive side, I’m seeing a lot more jobs now that it’s January :)

#job-seekers - January 13, 2024 at 05:16 PM

Yeah and I fear about the increase of crime based on history (I was an American History major in undergrad) that’ll inevitably will happen because of the issues regarding economics of people…

#job-seekers - January 13, 2024 at 05:08 PM

I do think it is a political issue that if it’s not resolved soon, their may be another domestic conflict because as we know, when people are desperate or suffering too long, they’ll do whatever it takes to survive *sigh* and i don’t have a bunker so I’m very concerned

#job-seekers - December 08, 2023 at 04:11 PM

@Cara Peterson omg I feel the same way. A lot of companies do want more than one marketer to do one role which is pretty messed up. But I think the tip was to remind me to show confidence that you have transferrable skills in marketing to get in the door. Definitely don’t do two or three marketing roles but showing you understand how your specific focus is applicable to other areas and you’ve done research and willing to learn may be helpful.

#job-seekers - December 07, 2023 at 10:55 PM

Thanks again @Joel Primack definitely gonna try that!

#job-seekers - December 07, 2023 at 10:53 PM

That’s a great tip, I never thought to specify a call. Thanks! Have you gotten a lot of feedback that way @Joel Primack ?

#job-seekers - December 07, 2023 at 10:36 PM

I’m sorry @Cara Peterson . It’s hard but you are a rockstar and your perfect role is coming. Yesterday I met with a friend who told me to maybe change how I’m discussing my experience. While it’s tiring to interview so much and get to the end and not get the role, remember you deserve to be in the room and they agree cause that’s why you’re there. So make sure you remember to show confidence and have more of a conversation on how you can resolve the challenges they’re facing. He also advised me to remember how to present to execs, they like short high level summaries and connections to how my experience isn’t too specialized. My skills and experience are not just valuable from the depth of my work but the breadth of my experience is super valuable to any organization. Most importantly, remember there is nothing WRONG with you and the market is just really wonky. Stay positive as 2024 should bring many more and even some better opportunities. Hope that makes sense and is helpful!

#job-seekers - November 29, 2023 at 01:01 AM

Love the adding value! I definitely do that on a follow up after I’ve had an intro conversation to know what they would value as help. As an introvert, I don’t worry about quantity, I focus on qualitative relationships so I don’t burn out. Any other introverts, remember engaging in communities like these counts at networking so you always can give yourself credit and take as many breaks as needed. :)

#job-seekers - November 28, 2023 at 09:24 PM

Thanks @Laurie Timms ☺️

#welcome - November 28, 2023 at 05:47 PM

Nice intro! Happy to meet you in this community

#job-seekers - November 28, 2023 at 05:33 PM

Aww thanks Laurie!

#job-seekers - November 28, 2023 at 03:49 PM

Hi @Jennifer Lyons! Yes the market should shift in January as I don’t see many companies hiring and giving offers between now and then which is a bit stressful but I am focusing a lot on networking till then once I wrap up my interviews this week. So hopefully, networking 1:1 and meeting new people via cold outreach on LinkedIn is helpful since a lot of people are winding down and maybe more open to 1:1 chats now than other times of the year. As far as location, I’ve done United States since about 2019 when I first started remote so I can’t say if it helps but I think it’s a signal to employers that I’ve been remote since 2019 so it’s a huge deal to ask me to be hybrid and if you want me to be hybrid, it’s a premium cost. I add between $20-30k for my base salary request for hybrid and 100% on site is not an option.

#job-seekers - November 28, 2023 at 03:09 PM

That’s terrible… please tell me u didn’t just experience that… there should be no layoffs now until February in my opinion

#job-seekers - November 28, 2023 at 03:06 PM

Happy Tuesday! I hope everyone is doing well! Anyone have any questions about the market, interviewing or anything to help each other out? Happy to support where I can :)

#job-seekers - November 16, 2023 at 07:56 PM

*sigh* I would love a real honest conversation on why they hired people over me and i would sign something saying I wouldn’t sue them, would I share it with others 100% but they can keep their money. It’s just nice to know that I was a good fit, the company just decided on someone else because of reasons that weren’t merit based…

#job-seekers - November 16, 2023 at 07:48 PM

I almost said that I assume he would be gone @Laurie Timms but either way I’ll be watching with snacks I should be avoiding to lose weight lol lol

#job-seekers - November 16, 2023 at 07:29 PM

I actually don’t get the overqualified anymore. I just get we went with someone who was a better fit which is usually a broad phrase for we just like them better which is usually some unconscious bias they have *sigh*

#job-seekers - November 16, 2023 at 07:28 PM

@Cara Peterson i interviewed with a company and the hiring manager didn’t even listen to my answers and so literally said “as I just said” at least three times… she of course didn’t move forward with me but I’m not upset… she wasn’t even listening to me

#job-seekers - November 16, 2023 at 07:18 PM

How do we get our back pay @Jennifer Lyons lol lol

#job-seekers - November 16, 2023 at 07:17 PM

That literally just happened to me with a smaller company and the recruiter said it’s not their policy to give feedback… that’s why I mentioned companies being required to answer the survey I drafted… I’ve notice a couple people who have gotten customer marketing roles over me have 0 years customer marketing experience and 0 industry specific experience and have a bachelor’s where I have an MBA…. I’m guessing the person maybe knew someone

#job-seekers - November 16, 2023 at 07:13 PM

I left a company and my role was up leveled to a higher role and the person who replaced me had the same amount of experience 😢 I had

#job-seekers - November 16, 2023 at 07:12 PM

Is it crazy for me to hate assignments when interviewing? I say this because you already prepared with talking points and examples so you’ve done work why would do an assignment too? At least is school you get graded

#job-seekers - November 16, 2023 at 07:08 PM

… I’m interested to see how that will play out

#job-seekers - November 16, 2023 at 07:07 PM

I’m sorry he makes $70,000,000 in one year? What are his KPIs lol lol he must get all 5s on his annual reviews lol

#job-seekers - November 16, 2023 at 06:50 PM

I’m sorry Cara :( that sucks!

#job-seekers - November 16, 2023 at 06:45 PM

Coca Cola is notorious for laying off staff every other year in Atlanta… it’s sad that it’s so well know

#job-seekers - November 16, 2023 at 06:38 PM

All of this but i hate when companies lays employees off in under 12 months… at least give them a year lol lol

#job-seekers - November 16, 2023 at 06:37 PM

Such a simple solution

#job-seekers - November 16, 2023 at 06:37 PM

Well, I think the idea should be that companies should be required to allow introverts aka anyone who would like to work remote or camera off whenever…

#job-seekers - November 16, 2023 at 06:35 PM

There’s a consulting period before a company does layoffs where an org comes in to analyze if there are things the company can do to avoid the layoffs

#job-seekers - November 16, 2023 at 06:34 PM

I think they have something like that in France…

#job-seekers - November 16, 2023 at 06:27 PM

@Jennifer Lyons what kinda frustrates me is lumping everything into DEI and saying hey we improved DEI as a whole… A DEI practitioner told me that she thinks what would be great is if HR reported into DEI and not the other way around so DEI would truly be in all the employee experience and the ultimate priority… she said people smh think it’s radical but to me I think we need radical thinking to really have a better society