#discussions
Thread
Question. How do you all use personas in your customer growth marketing strategies? I haven’t ever used buyer personas in customer marketing strategies, I’ve used user and customer personas created with the CX org but I’m hearing an organization wanting to use buyer personas for customer marketing so curious if that’s a new best practice
I don't see it as being particularly new, but it's very helpful to be able to map out the different buyer journeys, especially since those purchasing decisions are now often done by committees spanning several departments, each with their own priorities and pain points.
Thanks everyone.
@Lauren Turner so you’ve actively created campaigns for example email customer upsell campaigns using the buyer personas created? Not using customer personas or something else?
Hi <@U07V02XU2CB> i hope you’re doing well! And you wouldn’t work to create new personas given that a customer would have different concerns about a product performance or knowing their overall goals after implementation than say a prospect?
@Irwin Hipsman you’re right. Of course everyone’s title was not updated, a vast majority were missing BUT RevOps was working on getting them inserted.
@Natalie Gullatt Do you k ow what tool they used to update??
Hi @Natalie Gullatt . I have used buyer personas for presale campaigns and customer personas for upsell campaigns (the decision maker IS the customer persona)—it’s pretty pushy to try to upsell someone who hasn’t bought for the first time yet!
@Irwin Hipsman the tool to update, I don’t think they’ve updated all the titles but I was told they would use a tool like zoominfo or something similar for it.
I’ve had some clients more recently, that I’ve consulted with, that’s similar to this scenario so was wondering if I missed the practice of just duplicating prospect work to customer work ie buyer personas for customer personas.