Andrew Sevillia

#general - June 06, 2024 at 02:43 PM

@Emily Amos - Instead of flying back to California, I'm going to stay on the road between Singapore and Paris. I built in some time to explore. I haven't been to Singapore, but I've been to Paris several times. Turning off work is always a challenge, but I'm doing my best to focus on the truly important things in life. Family is at the top of the list, as well as doing the things I love.

#general - June 05, 2024 at 11:18 PM

• a bunch of new customer stories • trip to Singapore and Paris to film customers • standing up an advocacy application • wrapping up Sapphire • customer awards • daughter's promotion from 8th grade • sphere for dead & co • washing dishes • folding laundry • making dinner

#open-share - June 07, 2023 at 09:45 PM

Hey @Joel Klettke. Yes! For customers that wrote a positive review on G2, I'd thank them and direct them to TrustRadius. This only works if the customers choose not to remain anonymous. If the review was overwhelmingly positive, I'd direct them to Gartner Peer Insights. Keep in mind that reviews lose their value over time, so asking a customer to update their review brings the value back to full. If you swap out the "Write a Review" CTA from G2 to TrustRadius each quarter, you're spreading the love. You could add Peer Spot to the mix or any other peer review site that matters to your company. I wouldn't recommend placing a Gartner Peer Insights CTA in a place where any customer can access it. The stakes are too high with GPI, and therefore, the customers you ask to write a review there needs to be a curated list.

#open-share - June 07, 2023 at 09:35 PM

Hey Shannon. Love this. Nice work! Clearly articulates the value. I had a lot of luck with placing the "Write a Review" CTA in places where customers already go. If you're a SaaS company, your customers log in to use the product. Placing the CTA right next to the login drove way more reviews than email campaigns. G2 claimed the conversion benchmark for allowing them to run a three-touch email campaign was 10 to 15%. In all the time I've been working with G2, I've probably handed over 10 lists of at least 500 contacts, and I'd be lucky to get a 1 to 3% conversion rate. For 1,500 emails, I'd get 5 to 15 new reviews. This didn't work for me. I didn't like putting more emails in customers' inboxes, and I didn't like handing over lists of contacts. The CTA next to the login was an always-on approach that required very little maintenance, plus I swapped out the review site CTA each quarter, allowing me to spread the peer reviews love around.

#announcements - May 10, 2023 at 07:49 PM

Hey hey! Quick question for the group. How many of you public company advocacy folks are responsible for securing approval from new win customers for inclusion in the earnings announcement? Any tips or tricks to share? Lots of deals close right at the end of the quarter, and my team only has a few weeks to gather the new win data, reach out to reps for story background, draft a blurb, and have the rep put the blurb in front of the new win customer for approval.

#announcements - April 20, 2023 at 08:40 PM

Where do you like to go on vacation?

#announcements - April 20, 2023 at 08:07 PM

Budget and plan.

#announcements - April 20, 2023 at 08:05 PM

What's your favorite flavor of ice cream?

#random - April 19, 2023 at 11:09 PM

I'm quickly writing a rough draft and then using the enhance: feature in ChatGPT to make the ask 100 times better.

#random - April 19, 2023 at 11:05 PM

Spain was offering citizenship to Sephardic Jews. I passed.

#random - April 19, 2023 at 11:04 PM

All of my jewish friends are Ashkenazi so Seder was celebrated the eastern european/russian way.

#random - April 19, 2023 at 11:01 PM

@Daniel Palay The Inquisition, what a show The Inquisition, here we go We know you're wishing That we'd go away But the Inquisition's here and it's here to stay The Inquisition, oh boy The Inquisition, what a joy The Inquisition, oy oy

#random - April 19, 2023 at 10:54 PM

I'm one of those Spanish Jews.

#announcements - April 05, 2023 at 04:56 PM

Side note, we should have a tech tea channel. I've got a Bill Lee story 🫢

#open-share - March 23, 2023 at 05:31 PM

Let me know if you didn't receive an invite and would like me to pose a question.

#open-share - March 23, 2023 at 05:24 PM

I received an invite to take Bard-AI, Google's new chatbot, for a test drive. I asked it to explain why a Customer Advocacy Program is important to SaaS businesses. Here's the response. Not groundbreaking, but decent nonetheless. • *Increase customer loyalty and retention:* By making customers feel valued and appreciated, SaaS businesses can increase customer loyalty and retention. This is important because it costs less to retain existing customers than it does to acquire new ones. • *Generate referrals and word-of-mouth marketing:* Customers who are happy with a SaaS product or service are more likely to recommend it to others. This can lead to increased referrals and word-of-mouth marketing, which can help to boost sales and grow the business. • *Build brand awareness and credibility:* When customers advocate for a SaaS product or service, they are essentially endorsing it. This can help to build brand awareness and credibility, making it more likely that potential customers will choose the SaaS product or service over others. • *Get valuable feedback from customers:* Customer advocacy programs can provide SaaS businesses with valuable feedback from customers. This feedback can be used to improve the product or service, making it more appealing to customers. Overall, a customer advocacy program is an important tool for SaaS businesses that can help them to increase customer loyalty, retention, referrals, word-of-mouth marketing, brand awareness, credibility, and feedback.