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I received an invite to take Bard-AI, Google's new chatbot, for a test drive. I asked it to explain why a Customer Advocacy Program is important to SaaS businesses. Here's the response. Not groundbreaking, but decent nonetheless. • *Increase customer loyalty and retention:* By making customers feel valued and appreciated, SaaS businesses can increase customer loyalty and retention. This is important because it costs less to retain existing customers than it does to acquire new ones. • *Generate referrals and word-of-mouth marketing:* Customers who are happy with a SaaS product or service are more likely to recommend it to others. This can lead to increased referrals and word-of-mouth marketing, which can help to boost sales and grow the business. • *Build brand awareness and credibility:* When customers advocate for a SaaS product or service, they are essentially endorsing it. This can help to build brand awareness and credibility, making it more likely that potential customers will choose the SaaS product or service over others. • *Get valuable feedback from customers:* Customer advocacy programs can provide SaaS businesses with valuable feedback from customers. This feedback can be used to improve the product or service, making it more appealing to customers. Overall, a customer advocacy program is an important tool for SaaS businesses that can help them to increase customer loyalty, retention, referrals, word-of-mouth marketing, brand awareness, credibility, and feedback.
Not bad, it’s always interesting to see what a tool like this will do/say when it’s a small niche.
Let me know if you didn't receive an invite and would like me to pose a question.
@Andrew Sevillia thanks for sharing. That is very similar to what ChatGPT-3 produced. It will be fascinating to see how the AI responses evolve as they advance and content in the space improves and the industry grows.
Not bad!