Ari Hoffman

#general - November 14, 2025 at 08:01 PM

@Cara Peterson, i think given the timing, this is critically important. We need to all come together to support you on this and get as many people out in the CMA space to actually take it to get a real sense of what’s going on. The last major shift in our space was 2022 when there was hyper growth and right now I think there’s been a huge squeeze. This would really help level set how to reprioritize where and how the operational function delivers value and reports on it;

#jobs - November 13, 2025 at 09:10 PM

If I post about this on LinkedIn, I’m a little scared too, but if I do, I would love some support from this wonderful group

#jobs - November 13, 2025 at 09:01 PM

📯 BIG NEWS (at least for me, ha)!! Sharig in a safe space.

I’m officially open for new clients.

I just wrapped a full time consulting engagement with Jane and the team at Gong, where I built out the strategy for an entire Enterprise Engagement Program. Digital user groups, IRL meetups, Product Compete Council, CAB, Executive Dinners, EAB launch, the whole stack. Top down from leadership and bottoms up from IC ownership.

Midway through, when one of Jane’s key owners left, I stepped in and fully ran their CAB program at Celebrate. I managed the working team, interviewed fifteen execs, produced thought leadership assets, orchestrated the entire onsite (dinners, food, meetups, etc), delivered the post event insights breakdown, and closed it out with a hundred percent of attendees wanting to return next year. Every single member also raised their hand for beta involvement tied to the next round of product enhancements. Most signing up for multiple betas.

It was a +45hr hour a week lift, so I couldn’t take on any other projects. Now that the program is fully wrapped, I’ve got the time.

Here is the honest part.

The work itself has always come naturally. Customer marketing and advocacy have been my wheelhouse for years. Stepping in with Jane reminded me how much I have built in my career and how much I love being in the weeds again.

But I have never had to go out and look for work before. Not like this. This part is new for me.

So I am asking this community for help. If you know someone who needs support with CAB or EAB strategy, executive programs, reference systems, awards, case studies, or aligning Sales and CS so these programs actually scale without burning people out, I would love an intro.

If you are open to a conversation, advice, or want to explore working together, I would genuinely appreciate it.

Jane is also a wonderful reference if anyone wants to know what it is like to work with me at the enterprise level.

And if you already have Gong for your sales team, but don’t really get a ton out of if for your own programs, I can show you how to set it up so story capture, case studies, and reference identification become ten times easier.

Thank you for reading. And thank you ahead of time for any connection, guidance, or door you might be willing to open. =)

#jobs - November 13, 2025 at 08:42 PM

📯 BIG NEWS (at least for me, ha)!! Sharig in a safe space.

I’m officially open for new clients.

I just wrapped a full time consulting engagement with Jane and the team at Gong, where I built out the strategy for an entire Enterprise Engagement Program. Digital user groups, IRL meetups, Product Compete Council, CAB, Executive Dinners, EAB launch, the whole stack. Top down from leadership and bottoms up from IC ownership.

Midway through, when one of Jane’s key owners left, I stepped in and fully ran their CAB program at Celebrate. I managed the working team, interviewed fifteen execs, produced thought leadership assets, orchestrated the entire onsite (dinners, food, meetups, etc), delivered the post event insights breakdown, and closed it out with a hundred percent of attendees wanting to return next year. Every single member also raised their hand for beta involvement tied to the next round of product enhancements. Most signing up for multiple betas.

It was a +45hr hour a week lift, so I couldn’t take on any other projects. Now that the program is fully wrapped, I’ve got the time.

Here is the honest part.

The work itself has always come naturally. Customer marketing and advocacy have been my wheelhouse for years. Stepping in with Jane reminded me how much I have built in my career and how much I love being in the weeds again.

But I have never had to go out and look for work before. Not like this. This part is new for me.

So I am asking this community for help. If you know someone who needs support with CAB or EAB strategy, executive programs, reference systems, awards, case studies, or aligning Sales and CS so these programs actually scale without burning people out, I would love an intro.

If you are open to a conversation, advice, or want to explore working together, I would genuinely appreciate it.

Jane is also a wonderful reference if anyone wants to know what it is like to work with me at the enterprise level.

And if you already have Gong for your sales team, but don’t really get a ton out of if for your own programs, I can show you how to set it up so story capture, case studies, and reference identification become ten times easier.

Thank you for reading. And thank you ahead of time for any connection, guidance, or door you might be willing to open. =)

#jobs - November 13, 2025 at 08:40 PM

📯 BIG NEWS (at least for me, ha)!! Sharig in a safe space.

I’m officially open for new clients.

I just wrapped a full time consulting engagement with Jane and the team at Gong, where I built out the strategy for an entire Enterprise Engagement Program. Digital user groups, IRL meetups, Product Compete Council, CAB, Executive Dinners, EAB launch, the whole stack. Top down from leadership and bottoms up from IC contribution.

Midway through, when one of Jane’s key owners left, I stepped in and fully ran their CAB program at Celebrate. I managed the working team, interviewed fifteen execs, produced thought leadership assets, orchestrated the entire onsite (dinners, food, meetups, etc), delivered the post event insights breakdown, and closed it out with a hundred percent of attendees wanting to return next year. Every single member also raised their hand for beta involvement tied to the next round of product enhancements. Most signing up for multiple betas.

It was a +45hr hour a week lift, so I couldn’t take on any other projects. Now that the program is fully wrapped, I’ve got the time.

Here is the honest part.

The work itself has always come naturally. Customer marketing and advocacy have been my wheelhouse for years. Stepping in with Jane reminded me how much I have built in my career and how much I love being in the weeds again.

But I have never had to go out and look for work before. Not like this. This part is new for me.

So I am asking this community for help. If you know someone who needs support with CAB or EAB strategy, executive programs, reference systems, awards, case studies, or aligning Sales and CS so these programs actually scale without burning people out, I would love an intro.

If you are open to a conversation, advice, or want to explore working together, I would genuinely appreciate it.

Jane is also a wonderful reference if anyone wants to know what it is like to work with me at the enterprise level.

And if you already have Gong for your sales team, but don’t really get a ton out of if for your own programs, I can show you how to set it up so story capture, case studies, and reference identification become ten times easier.

Thank you for reading. And thank you ahead of time for any connection, guidance, or door you might be willing to open. =)

#jobs - November 08, 2025 at 04:01 AM

If anyone lives in the SF, Salt Lake, NYC, Austin, or Chicago hub areas for Gong and is interested in the new Sr Manager Customer Advocacy role posted, let me know and I’ll make an introduction to the hiring manager via Linkedin.

#7-case-studies-stories - July 17, 2025 at 10:18 PM

it was all about teaching them how to tell stories. Not just wear to find them or why they’re important. It was the way in which to create your own personal story matrix to have a host of them in your back pocket, how to tell the perfect story, then how to make sure you have follow up that brings it all together. We talked a lot about story structure and delivery. Sales leaders absolutely loved this

#jobs - May 12, 2025 at 09:28 PM

I cannot tell you how often I have people that I do not know, never spoken or written to, who reach out asking for a referral to someone else. If they really put effort into it and explain why they’re specifically going through me, of course I’ll consider it, but if they just put the ask out without context, I simply move them to the “OTHER” folder.

That’s also where people who ask to connect because we have mutual connections and interests, then the second I accept I get hit with a 3 paragraph sales play, they go to the ‘other’ wasteland as well. I’ve got a purgatory filled with these hopeless souls.

#jobs - May 12, 2025 at 09:21 PM

This is exactly why I have always said, the health of your advocacy program is measured in what your customers say about you when you’re not in the room.

#jobs - April 17, 2025 at 08:12 PM

death by a thousand cuts

#jobs - February 11, 2025 at 07:40 PM

great to hear your expanding yet again, @Kevin Lau!!

#jobs - February 06, 2025 at 06:54 PM

very small company and a pretty junior role

#jobs - February 06, 2025 at 06:48 PM

#jobs - February 06, 2025 at 06:48 PM

I’m applying to all these places, but I WANT TO WORK WITH YOU

#general - May 01, 2024 at 04:23 PM

ty ty

#jobs - March 26, 2024 at 07:59 PM

If you’re interested, DM me an I’ll connect you with recruiter via email

>> Customer Marketing Manager - References role I am looking to fill. We do have flexibility to up-level this role for the right person to the Senior level.
>>
> If you're interested in discussing this opportunity, please provide at least 3 different dates/times within the next 7 business days. Once received, we will coordinate a time and send you a confirmation email at our earliest convenience.
>
>
>
> Learn more about how Samsarians empower the industries who power our world: check out Life at Samsara blog and follow us on LinkedIn!
>
>
>> Based around $135 - $140K | 10% Bonus | $90K RSUs

#general - March 26, 2024 at 07:57 PM

I have an in depth spreadsheet if you’d like but it’s specific to CMA

#jobs - March 04, 2024 at 11:19 PM

A couple more from Linkedin
1. Tines
2. Cisco
3. JFrog
4. IMG

#jobs - February 28, 2024 at 06:05 AM

Two more I found on LinkedIn

1. Contrast Security
2. Vantaca

#jobs - February 21, 2024 at 10:02 PM

what’s a webinar?

#announcements - February 06, 2024 at 09:35 PM

@Shannon Howard I’m still getting an eroor

#open-share - February 01, 2024 at 05:00 PM

Super interesting topic and can't wait to listen to it @

#influitive - January 31, 2024 at 07:14 PM

how come?

#influitive - January 31, 2024 at 07:07 PM

anyone on the call

#open-share - January 25, 2024 at 03:31 PM

I'd offer more than gifts. Focus on building their personal brands, connections, and award programs it puts them in the running for

#announcements - January 19, 2024 at 02:50 PM

Had a blast in vegas. I also love slap five customer x con in Boston every year. They do a wonderful job with the lineup

#announcements - January 17, 2024 at 08:06 PM

What’s the link

#announcements - January 05, 2024 at 08:10 PM

update, we’re on the financial sector call now if you want to join https://influitive.zoom.us/j/95723168508

#linkedin - January 05, 2024 at 06:12 PM

exactly, so when you shrink the reach of who it pops up in front of, you directly shrink the amount of audience you can engage

#linkedin - January 05, 2024 at 06:06 PM

Well, I’ve noticed first hand on my posts that I share links to it that it shrinks and those that I don’t have much further reach. Considering I have an engaged audience, I trust my direct results and will continue the best practices I’ve seen

#announcements - January 05, 2024 at 06:05 PM

@Srishty Khullar

#announcements - January 05, 2024 at 06:04 PM

@Rob Ayre

#linkedin - January 05, 2024 at 01:25 AM

I purposely don’t share back links to the post as it will shrink its reach. If people look me up, they’ll see my most recent post

#linkedin - January 05, 2024 at 01:24 AM

on linkedin

#linkedin - January 05, 2024 at 12:52 AM

I shared some of my hardships over 2023 and the takeaways I’m pulling from them. It’s mostly person, not work related, but it’s how I motivate through tough times.

#announcements - January 05, 2024 at 12:51 AM

@Maria Colusi find some time over the next couple of weeks for a small group of us to hop on a call and we can walk through what we’ve done

#announcements - January 04, 2024 at 09:14 PM

I’m sure @Mary Green (Owner CMAweekly) has a lot of resources on this as well.

#announcements - January 04, 2024 at 08:22 PM

I’ve done customer awards a lot, so have @Rob Ayre, @Melissa Meyer, and @Leslie Barrett

#announcements - January 04, 2024 at 08:20 PM

I added everyone on this thread slack email, but not sure that’s your preferred. If you want something else, let me know

#announcements - January 03, 2024 at 10:09 PM

Let me know if you can join either time, we will make that work

#announcements - January 03, 2024 at 08:30 PM

Who can do Friday at 3pm ET (12pm PT)?

#announcements - January 03, 2024 at 08:30 PM

oh, I can do later if that’s better @Mary Green (Owner CMAweekly). We just have our customer webinar for the Influitive transition right before that

#open-share - January 03, 2024 at 07:11 PM

So is @Evan Huck I believe

#announcements - January 03, 2024 at 07:07 PM

Can you invite Cache @Emily Amos as I don't see him on here?

#open-share - January 02, 2024 at 11:35 PM

The one and only @Kevin Lau

#announcements - January 02, 2024 at 09:46 PM

Absolutely, @Jenna Feldman

#announcements - December 26, 2023 at 11:39 PM

@Maria Braune I'm going to circle this question back up next week when people are back online

#announcements - December 26, 2023 at 08:01 PM

Does anyone deal with highly regulated customers within the financial sector that have both SEC regulations and compliance protocol that make it very hard to get them to want to share their stories? Not just those who can't, but personality traits that make them personally less motivated to engage in advocacy?

If so, would love to get a group together to discuss programs that have worked to get costumers interested.

Let me know who you are

#announcements - December 26, 2023 at 07:58 PM

@Rob Ayre has done a lot in this area

#announcements - December 25, 2023 at 06:17 PM

Merry Christmas everyone!!