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Ari Hoffman November 13, 2025 at 09:01 PM

📯 BIG NEWS (at least for me, ha)!! Sharig in a safe space.

I’m officially open for new clients.

I just wrapped a full time consulting engagement with Jane and the team at Gong, where I built out the strategy for an entire Enterprise Engagement Program. Digital user groups, IRL meetups, Product Compete Council, CAB, Executive Dinners, EAB launch, the whole stack. Top down from leadership and bottoms up from IC ownership.

Midway through, when one of Jane’s key owners left, I stepped in and fully ran their CAB program at Celebrate. I managed the working team, interviewed fifteen execs, produced thought leadership assets, orchestrated the entire onsite (dinners, food, meetups, etc), delivered the post event insights breakdown, and closed it out with a hundred percent of attendees wanting to return next year. Every single member also raised their hand for beta involvement tied to the next round of product enhancements. Most signing up for multiple betas.

It was a +45hr hour a week lift, so I couldn’t take on any other projects. Now that the program is fully wrapped, I’ve got the time.

Here is the honest part.

The work itself has always come naturally. Customer marketing and advocacy have been my wheelhouse for years. Stepping in with Jane reminded me how much I have built in my career and how much I love being in the weeds again.

But I have never had to go out and look for work before. Not like this. This part is new for me.

So I am asking this community for help. If you know someone who needs support with CAB or EAB strategy, executive programs, reference systems, awards, case studies, or aligning Sales and CS so these programs actually scale without burning people out, I would love an intro.

If you are open to a conversation, advice, or want to explore working together, I would genuinely appreciate it.

Jane is also a wonderful reference if anyone wants to know what it is like to work with me at the enterprise level.

And if you already have Gong for your sales team, but don’t really get a ton out of if for your own programs, I can show you how to set it up so story capture, case studies, and reference identification become ten times easier.

Thank you for reading. And thank you ahead of time for any connection, guidance, or door you might be willing to open. =)

Ari Hoffman November 13, 2025 at 09:10 PM

If I post about this on LinkedIn, I’m a little scared too, but if I do, I would love some support from this wonderful group

Irwin Hipsman November 13, 2025 at 09:39 PM

Hi @Ari Hoffman was wondering what you was up to. I think the idea of helping companies with gong or the other similar platforms is a really good idea. Would be nice to get a segmented ICP gong customer list(haha) and cross check using sales navigator to identify prospects.

Gong is so mature with customer marketing and get it, you might be able to develop a partnership with them which will make your job much easier.

If you want to chat 1-1, LMK,

Mary Green (Owner CMAweekly) November 13, 2025 at 09:59 PM

@Ari Hoffman post in <#C04CVDQD4JZ|> too as more people will see it there!

Ari Hoffman - Amplitude November 14, 2025 at 04:42 PM

https://www.linkedin.com/company/lighthouse-gtm/