Marissa Johnson

#7-case-studies-stories - December 18, 2025 at 07:30 PM

So true, I love seeing the metrics on what people opt for! Our gift for references this year has been a swag gift, but we are switching gifting platforms to enable better options for them to choose from swag, a gift card, or a charity donation (to select orgs so theirs may or may not be on the list). I can't wait to see what the results are for those options.

#general - December 18, 2025 at 07:05 PM

omg stop! That's incredible!

#7-case-studies-stories - December 18, 2025 at 07:04 PM

Hey girl hey, I joined at your recommendation! Love this question! For our case studies, all of our customers are nonprofits so we offer a donation to their organization for their participation. We previously gave the choice of a gift card or donation, but found very few were selecting gift cards.

I'm super excited in 2026 to build out a more stringent advocacy "journey." Our team is already building a customer journey through onboarding, adoption, expansion, so we are going to figure out how to slot requests/campaigns for my advocacy actions within there:
1. Reviews (can complete early, low barrier of entry)
2. Reference (sign up for our program to speak with potential customers as needed)
3. Referral (they receive a $250 donation or 10% of the referred org's contract)
4. Customer Story (the best of the best, super healthy happy customers)
a. written is easier since we can do a Zoom interview
b. videos are the gold standard but more expensive, so we love to get the most enthusiastic and/or heartwarming B-roll (kids, animals, seniors) on video when we can.

#general - December 18, 2025 at 06:55 PM

It's not something I've done since like middle school, but it's always my go-to fun fact or "two truths and a lie"

#general - December 18, 2025 at 06:55 PM

It was a really fun thing to be involved with, and people are generally much more excited to see a child clown vs a grown-up clown even if they freak them out haha