Marissa Johnson

#general - January 29, 2026 at 03:43 PM

THank you!

#general - January 28, 2026 at 06:18 PM

@Emily Gover @Aparna Sharon Isa Dass Would you say that the main topic is Advocacy or is there focus on other elements of Customer Marketing at large? My job's main purpose is advocacy, but my other colleagues in Customer Marketing- Expansion, Adoption, Education are considering attending as well. We definitely see the value in networking at the very least, but would love to better understand the ROI for all parts of CM

#general - January 28, 2026 at 05:51 PM

Thanks for sharing!

#general - January 28, 2026 at 05:33 PM

Is anyone going to this? Any thoughts if you have attended in the past? https://events.customermarketingalliance.com/location/sanfrancisco/

#jobs - January 20, 2026 at 03:08 PM

Hi Natalie! Feel free to just apply through the link, but I can send your LinkedIn to the hiring manager and let you know if there are any other contacts to be made 🙂

#jobs - January 14, 2026 at 06:58 PM

This is more of an events role, but it does report to our overall customer marketing team at Bloomerang 🙂 https://www.linkedin.com/posts/andrewcedwardsnc_hiring-eventmarketing-fieldmarketing-[…]m=member_desktop&rcm=ACoAAAiXOkwB5KjjqCQ91zm1jSnhcOtcbqj5LIY

#7-case-studies-stories - January 09, 2026 at 02:46 PM

We use AI to draft stories, but I always have to include in the prompt "Do not change the customer quotes AT ALL" because it's so prone to changing them. Drives me crazy, but once you have a good prompt it will usually stop doing it.

#7-case-studies-stories - January 09, 2026 at 02:43 PM

Hey I'm so sorry to just be catching this! We are planning to switch to Brilliant from Loop & Tie.

#7-case-studies-stories - December 18, 2025 at 07:30 PM

So true, I love seeing the metrics on what people opt for! Our gift for references this year has been a swag gift, but we are switching gifting platforms to enable better options for them to choose from swag, a gift card, or a charity donation (to select orgs so theirs may or may not be on the list). I can't wait to see what the results are for those options.

#general - December 18, 2025 at 07:05 PM

omg stop! That's incredible!

#7-case-studies-stories - December 18, 2025 at 07:04 PM

Hey girl hey, I joined at your recommendation! Love this question! For our case studies, all of our customers are nonprofits so we offer a donation to their organization for their participation. We previously gave the choice of a gift card or donation, but found very few were selecting gift cards.

I'm super excited in 2026 to build out a more stringent advocacy "journey." Our team is already building a customer journey through onboarding, adoption, expansion, so we are going to figure out how to slot requests/campaigns for my advocacy actions within there:
1. Reviews (can complete early, low barrier of entry)
2. Reference (sign up for our program to speak with potential customers as needed)
3. Referral (they receive a $250 donation or 10% of the referred org's contract)
4. Customer Story (the best of the best, super healthy happy customers)
a. written is easier since we can do a Zoom interview
b. videos are the gold standard but more expensive, so we love to get the most enthusiastic and/or heartwarming B-roll (kids, animals, seniors) on video when we can.

#general - December 18, 2025 at 06:55 PM

It's not something I've done since like middle school, but it's always my go-to fun fact or "two truths and a lie"

#general - December 18, 2025 at 06:55 PM

It was a really fun thing to be involved with, and people are generally much more excited to see a child clown vs a grown-up clown even if they freak them out haha