#general

I'm considering the NY one in March. I haven't considered September much for travel.

I am hopefully going to this with a few folks from my team (<@U0A37PKR5CH>). I attended for the last two years. IMO last year's event was way better than 2024. Some of the content is really great, and the networking/peer learning is the best I've found for customer marketing

The CMA Summits happen in tandem with other summits organized by The Alliance (e.g. Product Marketing Alliance, CRO Alliance, etc.) — so the team that runs the event is juggling a lot of logistics. I do think they are getting better every year, but I've had a couple moments where it's felt like the event execution has been a bit scrappy. That said, as mentioned, some of the content + networking have been valuable in my experience

Thanks for sharing!

No prob! Feel free to DM if you have other questions

I was there last September... Loved every minute of it. It's definitely worth it. Let me know if you have any questions...

@Emily Gover @Aparna Sharon Isa Dass Would you say that the main topic is Advocacy or is there focus on other elements of Customer Marketing at large? My job's main purpose is advocacy, but my other colleagues in Customer Marketing- Expansion, Adoption, Education are considering attending as well. We definitely see the value in networking at the very least, but would love to better understand the ROI for all parts of CM

In my experience, the content spans all areas of customer marketing you mentioned. I'll see if I can find the agenda/topics from last year to give you an idea

Hot off the press! Yesterday, Forrester had their 2026 B2B Marketing Predictions Webinar.

This jumped out at me.

When asked how demand leaders are going to adjust the way they prioritize customer marketing?, the analysts said.

"For large deals, we already know that one of the top reasons for selection is the quality of customer references and success stories. Customer reference success stories are becoming bigger and bigger in these large purchases. We expect that to come into the smaller purchases as well.

I think that buyer confidence is going to come through seeing how other customers are experiencing the value and getting the value from the product itself.

They can really recognize that the customer stories and case studies make fantastic proof points and are needed throughout the entire buying journey.

And these are also ways of really getting credibility out there in a world where there's a lot of discovery happening through AI powered search."