Katie Bradley

#8-references - December 04, 2025 at 02:25 PM

Hi all - wanted to get some input as to how you are all incentivizing participation in your customer reference programs. We are standing up our first ever customer advocacy program and people who join will have the option to select advocacy activities they'd like to participate in. For opting in to participate as a customer reference, our CMO would like to dangle a juicy incentive. I understand the motivation and the value of ensuring our advocates are open to this engagement, but I want it to ensure it's not feeling transactional (or even non-compliant).

Thoughts on how to strike this balance? Thanks!

P.S. We are offering custom SWAG for joining the program in general.