#8-references
Thread
Hi all - wanted to get some input as to how you are all incentivizing participation in your customer reference programs. We are standing up our first ever customer advocacy program and people who join will have the option to select advocacy activities they'd like to participate in. For opting in to participate as a customer reference, our CMO would like to dangle a juicy incentive. I understand the motivation and the value of ensuring our advocates are open to this engagement, but I want it to ensure it's not feeling transactional (or even non-compliant).
Thoughts on how to strike this balance? Thanks!
P.S. We are offering custom SWAG for joining the program in general.
We provide credits that can be applied against any Arcadia invoice for each activity in which they choose to participate. A letter of agreement needs to be signed for customers to be eligible for credits to ensure compliance. I've found that only about 40% of customers actually take us up on the credits in the end - but it's nice to be able to offer credits as a way for us to show gratitude for the time individuals take to support us.
Could you make it more experiential where perhaps reference customers get access to exclusive events like time with your product team, roundtables / group reference calls, or a fireside chat with your leadership?