Natalia Rybicka

#general - December 02, 2025 at 04:58 PM

My old boss (who is a hero!) is looking for orgs to get involved in Blood Caner United. There is more info, and her story, here: https://www.linkedin.com/posts/brookeburdge_last-year-i-shared-that-id-been-diagnosed[…]m=member_desktop&rcm=ACoAAAFLC6cB--X_Zx8dcBdVCf9wzYGQJLNo1h4

#general - December 02, 2025 at 01:39 PM

Karen, they will definitely get value out of it because content marketers are often also on the front lines of ensuring sales uses their content, and deal with the same challenges on meauring impact and how AI can help them accelerate their goals.

#jobs - November 24, 2025 at 06:38 PM

I know the CMO here & she is fab! https://personetics.com/us/careers-4/co/new-york/FC.068/customer-lifecycle-marketing-manager/all/

#open-share - November 21, 2025 at 07:04 PM

Happy Friday everyone! Wanted to share Peeerbound's new research, where we analyzed 6,000+ sales queries in the Peerbound Slack app, to help you figure out what sales actually searches for in customer proof.

Our research report provides:
• Complete breakdown of 6,000+ sales queries by category and intent
• Templates for analyzing your proof coverage, calculating your search-to-find score, and planning your next 90 days
• Framework to build a smarter customer proof system
Our LinkedIn post has a fun guessing game component to see which categories rank in the top, so play along! https://www.linkedin.com/feed/update/urnactivity:7397705566329937920

#open-share - November 20, 2025 at 05:06 PM

Peerbound is hosting a 2026 Customer Marketing Masterclass webinar with G2, Grafana Labs, Clari, Gainsight, Gong, and Frank Advocacy, and you're all invited! Register here

Three panels covering:
• Driving Sales Adoption
• The ROI of Customer Marketing
• AI-Powered Customer Marketing
📅 Wednesday, December 10 | 11am PT / 2pm ET

Thanks you for the whole community for igniting ideas for this session, and a special thanks to our community speakers @Daniel Palay, @Chris Dalton, <@U09AYDHAG1L>, @Jane Menyo, & @Alexie Glover

#open-share - November 10, 2025 at 07:35 PM

A new episode of The Peerbound Podcast has dropped, this time featuring @Chris Dalton from Clari. Chris discusses how to increase customer proof usage, measure success, and how to be proactive in creating proof. Enjoy! https://www.peerbound.com/podcast/chris-dalton-director-of-customer-marketing-at-clari-on-proactive-customer-marketing

#7-case-studies-stories - November 10, 2025 at 04:16 PM

@Joel Primack I use Claude, and I tell it who I am targeting, what keywords I am looking to rank for, and any other sample content. Here are some quick guidelines though.

• Include direct answers to questions in your content
• Structure clearly: use headers, lists, and citations (even to your own internal data)
• Make your pages link-worthy and fact-rich - Perplexity favors utility over flash
• Use Q&A formats, structured summaries, and helpful visuals
• Provide real value - the AI is looking for substance over SEO hacks
• Use structured data to help AI crawlers understand your content better: FAQ, HowTo, Article, Organization, etc.
• Include short, clear summaries high on the page (intro or TL;DR)
• Cover related questions and entities - AI surfaces answers, not just keywords
• Build topical authority/dominance: don’t write one article - own the category

#7-case-studies-stories - November 07, 2025 at 07:41 PM

We are planning a webinar on this topic for December, will let you know when it's open for registration. We will esp. discuss how G2 reviews affect your AEO. But aside from that, I have been drafting & editing content in Claude with prompts to make it optimized for SEO and AEO and that has been working really well.

#open-share - November 06, 2025 at 07:17 PM

And here is a recap of the podcast if you're in the mood to read the highlights-so good!: https://www.peerbound.com/podcast/mary-green-founder-of-cmaweekly-on-building-an-engaged-customer-marketing-community

#general - November 06, 2025 at 01:21 AM

ahh sorry, just removed the link here, lmk if it still belongs in that category

#general - November 05, 2025 at 05:55 PM

Is anyone going to the Customer Marketing Alliance London event next month? I will be there

#cabs - November 04, 2025 at 08:18 PM

Sea Island, GA & The Enchantment in Sedona

#general - October 29, 2025 at 01:30 PM

I suggest asking for project scope and estimating how many hours it will take you, and then giving them one solid price for it vs hourly. I suggest pricing at $100-150 per hour as you build your own estimate for the project.

#general - October 29, 2025 at 01:28 PM

I’ve been getting a lot of Fanthom meeting notes and it looks amazing. Haven’t implemented it myself though but it includes everything you noted. For video, Riverside or Goldcast (if you happen to use them for webinars. And for written case study, have to say Peerbound ;)

#open-share - October 28, 2025 at 04:20 PM

We dropped some fresh content this week, a comprehensive guide into "What is Customer Proof?". Would love to hear any hot tips we missed! Enjoy the read.

Inside, you'll find:
→ A shoutout to the CMAweekly community! ❤️
→ Why customer proof matters in B2B SaaS
→ The 7 types of proof and when to use each
→ What sales teams actually ask for (based on 6,500+ real queries)
→ How to collect proof at scale & activate it across sales and marketing
→ Common mistakes to avoid
→ Tools and platforms that make it easier
https://www.linkedin.com/posts/peerbound-inc_what-is-customer-proof-the-guide-for-b2b[…]m=member_desktop&rcm=ACoAAAFLC6cB--X_Zx8dcBdVCf9wzYGQJLNo1h4

#jobs - September 30, 2025 at 01:57 PM

From Exit Five newsletter

Tatari is hiring a Senior Manager of Customer Marketing to own lifecycle and customer marketing programs that drive retention, expansion, and loyalty. The ideal candidate is a B2B SaaS marketer with experience building integrated campaigns, managing marketing automation, and partnering with Sales and Customer Success to turn clients into long-term growth.

#general - September 29, 2025 at 07:54 PM

I am personally using it for a more internal purpose but in my previous role at Attentive this was a hard sell so would def have loved to have this handy to get buy in to onboard vendors to simplify this process.

#general - September 29, 2025 at 07:42 PM

I found these two great reports while searching for stats to prove the value of customer proof in case anyone wants to check them out and help to build a case in their own org.

Gartner Digital Markets 2025 Software Buying Trends Report
LinkedIn's The rise of B2B Product Reviews

#cabs - September 25, 2025 at 02:18 PM

I used to live and do events in London, what size group is it? There are lots of gorg hotels and restaurants that have amazing rooms. I did a luncheon once at the Shangri La at the Shard and the view from the room was stunning.

#general - September 23, 2025 at 07:30 PM

Hi, everyone, I'm Natalia. I just joined Peerbound as VP of Marketing and new to this group. I was wondering what conference and tradeshows you'd recommend to attend as a customer marketer. I am aware of the Customer Marketing Alliance events but want to expand the roster. Thanks!