#general

General Discussions & Topics

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Natalia Rybicka September 29, 2025 at 07:42 PM

I found these two great reports while searching for stats to prove the value of customer proof in case anyone wants to check them out and help to build a case in their own org.

Gartner Digital Markets 2025 Software Buying Trends Report
LinkedIn's The rise of B2B Product Reviews

Mary Green (Owner CMAweekly) September 29, 2025 at 07:52 PM

Awesome, thank you <@U09GAJ0K12T>. Did you use them to convince leadership to put more resources into the department, or for something else?

Natalia Rybicka September 29, 2025 at 07:54 PM

I am personally using it for a more internal purpose but in my previous role at Attentive this was a hard sell so would def have loved to have this handy to get buy in to onboard vendors to simplify this process.

Mary Green (Owner CMAweekly) September 29, 2025 at 09:27 PM

That makes sense. Can you share more about the internal purpose today, or is that an under cover project? I'm always curious so feel free to say, shh 🤫