Ciana Abdollahian

#jobs - December 03, 2025 at 12:40 AM

Hi all,

I know this job has been up for awhile and posted before but someone I have been working with closely at Klaviyo just started at Lovable and is the hiring manager for their open Customer Marketing Manager role.

It's in a Senior Manager IC role but given the growth at Lovable I would view this as an opportunity to potentially build out a program and a team. It seems to me there is some flexibility for the right candidate so even if the role isn't an ideal fit on paper I wouldn't let that discourage you from applying.

The hiring manager is an absolute powerhouse and a very well respected people leader who was adored by her team!! She will roll up her sleeves to get things done and is very direct and candid in her approach which I really appreciated. She did say this role would eventually report into the Head of Product Marketing but that role is TBH at the moment. If you're interested, I'm happy to pass along your resume 😊

#general - December 03, 2025 at 12:26 AM

This is all great input - thank you! I'd definitely be down to catch up soon <@U09CMC4HSAZ> 🙂

#general - December 02, 2025 at 08:54 PM

Thank you! I literally was so happy now I'm trying to get it down on paper as fast as humanly possibly I wonder if I could put criteria around some percentage meeting certain criteria e.g. certain products, company size etc aligned to company goals?

#general - December 02, 2025 at 08:42 PM

For those of you who have joint OKRs or advocacy-related goals with the CS org, what types of goals have worked well? For example, targets like nominating a certain number of customer advocates.

The leader of our CS org is willing to commit to advocacy goals and I want to make sure I'm making the most of the opportunity 😊

#general - December 02, 2025 at 06:19 PM

@Kate Kresowik can you give me more details or an example of what you're looking to do?

#general - December 01, 2025 at 05:11 PM

Congrats @Daniel Palay!!!!

#general - December 01, 2025 at 03:09 PM

I really want to get a walking pad and adjustable desk so if anyone has recommendations, please lmk!

Same with a smaller functional gym bag to bring to the office. I've been eyeing the Calpak Luka duffle but not sure if it is overkill or not.

I got some toys for Olivia, an airfyer (my last one had seen better days), a new vacuum, and some new airpods for my partner because his stopped working.

#general - November 14, 2025 at 11:14 PM

I actually didn’t realize they had one. I only think I knew about the salary report. The State of Customer Marketing report is solid, but there are definitely gaps we could fill. IMO, more research and benchmarks can only help elevate the CMA function.

#general - November 14, 2025 at 10:34 PM

Happy to help @Mary Green (Owner CMAweekly)!

@Cara Peterson I’ve been thinking about the same thing re: “State of Customer Marketing” report so if you (and others) wanted to team up to create something I’d be down!

#general - November 07, 2025 at 10:49 PM

Not me sending this to my manager right now......

#general - November 01, 2025 at 01:36 PM

This is so cute!!!

#general - October 31, 2025 at 10:54 PM

This might have to be the move next year

#general - October 31, 2025 at 10:52 PM

This might have to be the move next year

#general - October 31, 2025 at 10:41 PM

Customer marketing cutie in training 💅

#general - October 31, 2025 at 10:38 PM

It was chilly in Boston today so we didn’t last long but I love seeing all the costumes!! Also learned that Olivia has a small fear of inflatables

#general - October 31, 2025 at 10:16 PM

No halloween costume posts?! Olivia made her trick or treating debut as a minion.

#open-share - September 30, 2025 at 05:49 PM

The first feature of the Show Me Your Stack series is live 🙌 I’m currently sick in bed with some sort if virus (‘tis the season) but NEEDED to share so y’all can see how Gemma Brown made every CMA pro’s dreams come true by kissing spreadsheets goodbye with Orca 😘

Please let us know your thoughts!
https://www.linkedin.com/pulse/spreadsheets-doubt-how-gemma-brown-built-scalable-advocacy-gmtpe?utm_source=share&amp;utm_medium=member_ios&amp;utm_campaign=share_via

#8-references - September 24, 2025 at 03:05 PM

Yes to all of this! When AEs position references, they almost always frame it as 'can you do us a favor?' so when I enable Sales, I emphasize why it should be positioned as an opportunity for the customer, not a favor 🙌

#general - September 19, 2025 at 08:06 PM

Let me know what you think! I did a few trial runs and it was decent—the only thing that really bothered me was if i paused to think about something it would start to ask another question and i’d have to interrupt it to finish my answer

#general - September 19, 2025 at 04:43 PM

I think the 10 is a monthly limit but I've also been doing a lot of 1:1 calls so can factor in those conversations as well. 🙂 I'll definitely share with the community. It's more of a passion project at the moment so won't be anything fancy but will hopefully over some interesting insights!

#general - September 19, 2025 at 04:28 PM

Hey all! It's Friday - we made it! I’m running a short research project to capture the real-world state of customer marketing & advocacy from practitioners like you.

I’ve set up a voice-powered AI interview agent (takes ~10 minutes) that asks about your team’s goals, challenges, tool evaluations, and how you’re thinking about and using AI in your work.

Heads up: the voice experience isn’t perfect but I’ve found it still beats typing. Using voice so much lately has made typing feel SO SLOW.

I’m using the free version right now, so I’m limited to just 10 interviews — this is a small, scrappy way to hear from more voices, not a replacement for actual conversations. (I still love meeting people 1:1 and my DMs are always open!)

Why participate?
• You’ll help shape what vendors, execs, and the community actually hear from practitioners
• You’ll get first access to the trends and insights that come out of this
• And you’ll be part of the ongoing work to help elevate and represent this field more clearly

👉 Share your thoughts

Thanks in advance for lending your voice to this — literally!!!

#general - September 17, 2025 at 07:29 PM

I know Base is also offering this AI workshop in Bos & SF. Looks interesting but I'm not able to attend!

#general - September 17, 2025 at 02:29 PM

I'll have a better answer once I dive in and iterate but it would depend on your desired outputs so I'll probably prompt something like:

"Analyze trends across interview personas (Sales, CS, Marketing) and identify quick wins that will help me build credibility within the business, prioritize projects and programs that align to business goals & priorities, as well as 6 month roadmap with key milestones."
There will be more that goes into a prompt but hopefully that gives you a better idea of what I'm trying to accomplish.

#general - September 17, 2025 at 02:14 PM

I haven’t seen anything specific to customer marketing yet, but in my new role I’ll be leaning heavily into AI. As I ramp, I’ll start sharing use cases publicly.

Right now, I’m recording my internal listening tour calls, uploading the transcripts into ChatGPT to generate summaries, and then using AI to analyze patterns across the interviews. The goal is to surface trends and help us prioritize what matters most to Sales (and will be adding in Marketing, CS, etc) for the reference program and customer proof.