Ciana Abdollahian

#general - December 18, 2025 at 04:58 PM

I think <@U09MDKT5ML3>'s advice is spot on and the best way to approach that scenario. I'd center it on the fact that you want to be successful with their solution and having a CSM who is more aligned with your needs as a client will help get you there!

#jobs - December 18, 2025 at 03:05 PM

Morgan is so great and Wiz is an awesome company!!

#jobs - December 17, 2025 at 11:12 PM

Hi friends! A recruiter I worked closely with at Snyk asked me if I knew anyone who might be a fit for this role. If you’re in EMEA and interested, let me know. I’ll do my best to get you an intro!

https://job-boards.greenhouse.io/gitlab/jobs/8332182002

#general - December 17, 2025 at 10:37 PM

<@U08MBG24LRM> there is field in SFDC that we don't have perms to yet (working on it!) that is populated when a customer completes onboarding that we would trigger off of and I think they also note the sentiment of the customer coming out of onboarding so we'd use that as well

<@U08E9JC8TB4> i am literally talking to everyone i possible can internally about AI projects going on and trying to insert myself into whatever is already happening. There is a CS project going on which will bring together all the data i need to identify new advocates. I gave my workflow specs to the PM on that project and he thinks it's feasible to bake in my requirements into the existing project 🤞

#open-share - December 15, 2025 at 04:12 PM

Hey everyone! A lot of the members here have been curious about how my internal AI projects have been going...

Finally got to posting about my latest vibe coding adventure in turning every customer marketer's favorite question “I need a customer who…” into something more scalable.

I finally pulled this latest experiment into a LinkedIn post — including what I actually built, what works in the prototype, the limitations I'm running into with data access + deployment, & because I like to stay optimistic what the future version could look like if the foundations come together.

Sharing it here in case you’re also experimenting with internal AI tools or trying to centralize customer insights. It definitely makes me feel less alone hearing others are facing similar roadblocks, so hoping this breakdown does the same for someone else!!

#general - December 13, 2025 at 03:30 PM

I am very early in this process but this very uniquely depends on what signals you have available to you and how your org is structured and operates.

1. I worked with my manager on identifying all the signals that may indicate a customer is ready to be an advocate (successful onboarding, product usage + sentiment, etc.),
2. Then figure out who & where (hubspot/marketo, personal invite from CS/Sales) that message comes from
3. I’ve also done some campaigns where I start with a survey (mostly around product/use cases), allow customers raise their hand for advocacy and then i launched a 3 email nurture series to those who raised their hand for advocacy encouraging them to participate in different activities starting with lowest lift (leave a review) to heaviest lift (answer Q&A for a blog post). Each was tied to an incentive and it yielded some quality content. I think we were able to publish 5 blog posts as a result of this. Knowing that AI is quickly changing everything - I am starting to plan for the ability to scan all customer data sources to flag customers who are prime for advocacy and recommended advocacy activities based on criteria e.g. customer is over $50m in revenue, healthy product usage = good candidate for a GPI review

I think segment and personalization also depends on your org, goals, etc. Lmk if I understood your question correctly or this was helpful at all.

#general - December 05, 2025 at 07:16 PM

Welcome <@U0A283E9FJM>! This group has a ton of collective knowledge on all the reference management vendors. @Mary Green (Owner CMAweekly) can get you added to the "no vendors" channel for you to ask for recommendations/feedback!

#general - December 05, 2025 at 05:28 PM

I usually take leadership’s (marketing, pr/comms, legal) guidance on this. Maybe you could collaborate with them on guidelines of the types of customers to avoid co-marketing with and maybe create an approval chain for customers you’re unsure of whether or not they meet the guidelines. Legal definitely had a POV on this at the last company i worked at!!

#general - December 03, 2025 at 11:48 PM

These are incredible!!

#general - December 03, 2025 at 09:35 PM

Welcome <@U0A1ZDNTKRN>! We need to see the nail art!

I don't know if it's a surprise since all everyone seems to talk about is AI but I think it is going to change the game for customer marketers once companies have the infrastructure in place to allow us to access, analyze and act on unstructured data. No longer will we have to rely on just CRM data and our notes but will be able to have more of a 360 view on our customers helping make identifying potential advocates and matching them with the right use cases much easier.

I'm also hoping some of these efficiency gains allow me to focus on some of the work I am truly passionate about: building programming to help customers learn, grow as professionals and connect with their peers (with a sprinkle or two of surprise and delight along the way ✨)

#general - December 03, 2025 at 09:26 PM

@Mary Green (Owner CMAweekly) do we need to start a petition to get you reinstated?

#general - December 03, 2025 at 09:01 PM

Just posted on LinkedIn about the not so glamorous side of customer marketing (aka advocacy but Klaviyo calls it customer marketing so don't @ me) -- grinding to drive advocate sign-ups when there are no processes or workflows in place. I went from 0 to over 50 advocates so I'm calling that a win 😊

#jobs - December 03, 2025 at 05:19 PM

Love to hear that!!!

#jobs - December 03, 2025 at 12:40 AM

Hi all,

I know this job has been up for awhile and posted before but someone I have been working with closely at Klaviyo just started at Lovable and is the hiring manager for their open Customer Marketing Manager role.

It's in a Senior Manager IC role but given the growth at Lovable I would view this as an opportunity to potentially build out a program and a team. It seems to me there is some flexibility for the right candidate so even if the role isn't an ideal fit on paper I wouldn't let that discourage you from applying.

The hiring manager is an absolute powerhouse and a very well respected people leader who was adored by her team!! She will roll up her sleeves to get things done and is very direct and candid in her approach which I really appreciated. She did say this role would eventually report into the Head of Product Marketing but that role is TBH at the moment. If you're interested, I'm happy to pass along your resume 😊

#general - December 03, 2025 at 12:26 AM

This is all great input - thank you! I'd definitely be down to catch up soon <@U09CMC4HSAZ> 🙂

#general - December 02, 2025 at 08:54 PM

Thank you! I literally was so happy now I'm trying to get it down on paper as fast as humanly possibly I wonder if I could put criteria around some percentage meeting certain criteria e.g. certain products, company size etc aligned to company goals?

#general - December 02, 2025 at 08:42 PM

For those of you who have joint OKRs or advocacy-related goals with the CS org, what types of goals have worked well? For example, targets like nominating a certain number of customer advocates.

The leader of our CS org is willing to commit to advocacy goals and I want to make sure I'm making the most of the opportunity 😊

#general - December 02, 2025 at 06:19 PM

@Kate Kresowik can you give me more details or an example of what you're looking to do?

#general - December 01, 2025 at 05:11 PM

Congrats @Daniel Palay!!!!

#general - December 01, 2025 at 03:09 PM

I really want to get a walking pad and adjustable desk so if anyone has recommendations, please lmk!

Same with a smaller functional gym bag to bring to the office. I've been eyeing the Calpak Luka duffle but not sure if it is overkill or not.

I got some toys for Olivia, an airfyer (my last one had seen better days), a new vacuum, and some new airpods for my partner because his stopped working.

#general - November 14, 2025 at 11:14 PM

I actually didn’t realize they had one. I only think I knew about the salary report. The State of Customer Marketing report is solid, but there are definitely gaps we could fill. IMO, more research and benchmarks can only help elevate the CMA function.

#general - November 14, 2025 at 10:34 PM

Happy to help @Mary Green (Owner CMAweekly)!

@Cara Peterson I’ve been thinking about the same thing re: “State of Customer Marketing” report so if you (and others) wanted to team up to create something I’d be down!

#general - November 07, 2025 at 10:49 PM

Not me sending this to my manager right now......

#general - November 01, 2025 at 01:36 PM

This is so cute!!!

#general - October 31, 2025 at 10:54 PM

This might have to be the move next year

#general - October 31, 2025 at 10:52 PM

This might have to be the move next year

#general - October 31, 2025 at 10:41 PM

Customer marketing cutie in training 💅

#general - October 31, 2025 at 10:38 PM

It was chilly in Boston today so we didn’t last long but I love seeing all the costumes!! Also learned that Olivia has a small fear of inflatables

#general - October 31, 2025 at 10:16 PM

No halloween costume posts?! Olivia made her trick or treating debut as a minion.

#open-share - September 30, 2025 at 05:49 PM

The first feature of the Show Me Your Stack series is live 🙌 I’m currently sick in bed with some sort if virus (‘tis the season) but NEEDED to share so y’all can see how Gemma Brown made every CMA pro’s dreams come true by kissing spreadsheets goodbye with Orca 😘

Please let us know your thoughts!
https://www.linkedin.com/pulse/spreadsheets-doubt-how-gemma-brown-built-scalable-advocacy-gmtpe?utm_source=share&amp;utm_medium=member_ios&amp;utm_campaign=share_via

#8-references - September 24, 2025 at 03:05 PM

Yes to all of this! When AEs position references, they almost always frame it as 'can you do us a favor?' so when I enable Sales, I emphasize why it should be positioned as an opportunity for the customer, not a favor 🙌

#general - September 19, 2025 at 08:06 PM

Let me know what you think! I did a few trial runs and it was decent—the only thing that really bothered me was if i paused to think about something it would start to ask another question and i’d have to interrupt it to finish my answer

#general - September 19, 2025 at 04:43 PM

I think the 10 is a monthly limit but I've also been doing a lot of 1:1 calls so can factor in those conversations as well. 🙂 I'll definitely share with the community. It's more of a passion project at the moment so won't be anything fancy but will hopefully over some interesting insights!

#general - September 19, 2025 at 04:28 PM

Hey all! It's Friday - we made it! I’m running a short research project to capture the real-world state of customer marketing & advocacy from practitioners like you.

I’ve set up a voice-powered AI interview agent (takes ~10 minutes) that asks about your team’s goals, challenges, tool evaluations, and how you’re thinking about and using AI in your work.

Heads up: the voice experience isn’t perfect but I’ve found it still beats typing. Using voice so much lately has made typing feel SO SLOW.

I’m using the free version right now, so I’m limited to just 10 interviews — this is a small, scrappy way to hear from more voices, not a replacement for actual conversations. (I still love meeting people 1:1 and my DMs are always open!)

Why participate?
• You’ll help shape what vendors, execs, and the community actually hear from practitioners
• You’ll get first access to the trends and insights that come out of this
• And you’ll be part of the ongoing work to help elevate and represent this field more clearly

👉 Share your thoughts

Thanks in advance for lending your voice to this — literally!!!

#general - September 17, 2025 at 07:29 PM

I know Base is also offering this AI workshop in Bos & SF. Looks interesting but I'm not able to attend!

#general - September 17, 2025 at 02:29 PM

I'll have a better answer once I dive in and iterate but it would depend on your desired outputs so I'll probably prompt something like:

"Analyze trends across interview personas (Sales, CS, Marketing) and identify quick wins that will help me build credibility within the business, prioritize projects and programs that align to business goals & priorities, as well as 6 month roadmap with key milestones."
There will be more that goes into a prompt but hopefully that gives you a better idea of what I'm trying to accomplish.

#general - September 17, 2025 at 02:14 PM

I haven’t seen anything specific to customer marketing yet, but in my new role I’ll be leaning heavily into AI. As I ramp, I’ll start sharing use cases publicly.

Right now, I’m recording my internal listening tour calls, uploading the transcripts into ChatGPT to generate summaries, and then using AI to analyze patterns across the interviews. The goal is to surface trends and help us prioritize what matters most to Sales (and will be adding in Marketing, CS, etc) for the reference program and customer proof.