Ciana Abdollahian

#open-share - September 30, 2025 at 05:49 PM

The first feature of the Show Me Your Stack series is live 🙌 I’m currently sick in bed with some sort if virus (‘tis the season) but NEEDED to share so y’all can see how Gemma Brown made every CMA pro’s dreams come true by kissing spreadsheets goodbye with Orca 😘

Please let us know your thoughts!
https://www.linkedin.com/pulse/spreadsheets-doubt-how-gemma-brown-built-scalable-advocacy-gmtpe?utm_source=share&utm_medium=member_ios&utm_campaign=share_via

#8-references - September 24, 2025 at 03:05 PM

Yes to all of this! When AEs position references, they almost always frame it as 'can you do us a favor?' so when I enable Sales, I emphasize why it should be positioned as an opportunity for the customer, not a favor 🙌

#general - September 19, 2025 at 08:06 PM

Let me know what you think! I did a few trial runs and it was decent—the only thing that really bothered me was if i paused to think about something it would start to ask another question and i’d have to interrupt it to finish my answer

#general - September 19, 2025 at 04:43 PM

I think the 10 is a monthly limit but I've also been doing a lot of 1:1 calls so can factor in those conversations as well. 🙂 I'll definitely share with the community. It's more of a passion project at the moment so won't be anything fancy but will hopefully over some interesting insights!

#general - September 19, 2025 at 04:28 PM

Hey all! It's Friday - we made it! I’m running a short research project to capture the real-world state of customer marketing & advocacy from practitioners like you.

I’ve set up a voice-powered AI interview agent (takes ~10 minutes) that asks about your team’s goals, challenges, tool evaluations, and how you’re thinking about and using AI in your work.

Heads up: the voice experience isn’t perfect but I’ve found it still beats typing. Using voice so much lately has made typing feel SO SLOW.

I’m using the free version right now, so I’m limited to just 10 interviews — this is a small, scrappy way to hear from more voices, not a replacement for actual conversations. (I still love meeting people 1:1 and my DMs are always open!)

Why participate?
• You’ll help shape what vendors, execs, and the community actually hear from practitioners
• You’ll get first access to the trends and insights that come out of this
• And you’ll be part of the ongoing work to help elevate and represent this field more clearly

👉 Share your thoughts

Thanks in advance for lending your voice to this — literally!!!

#general - September 17, 2025 at 07:29 PM

I know Base is also offering this AI workshop in Bos & SF. Looks interesting but I'm not able to attend!

#general - September 17, 2025 at 02:29 PM

I'll have a better answer once I dive in and iterate but it would depend on your desired outputs so I'll probably prompt something like:

"Analyze trends across interview personas (Sales, CS, Marketing) and identify quick wins that will help me build credibility within the business, prioritize projects and programs that align to business goals & priorities, as well as 6 month roadmap with key milestones."
There will be more that goes into a prompt but hopefully that gives you a better idea of what I'm trying to accomplish.

#general - September 17, 2025 at 02:14 PM

I haven’t seen anything specific to customer marketing yet, but in my new role I’ll be leaning heavily into AI. As I ramp, I’ll start sharing use cases publicly.

Right now, I’m recording my internal listening tour calls, uploading the transcripts into ChatGPT to generate summaries, and then using AI to analyze patterns across the interviews. The goal is to surface trends and help us prioritize what matters most to Sales (and will be adding in Marketing, CS, etc) for the reference program and customer proof.