cecilia Wainio

#general - October 21, 2024 at 04:14 PM

If there are any key targets/objectives you've been given for the first 6 months or so sharing that can be a helpful level-set as well. Customer marketing is so broad that every person you speak to could potentially create a new priority for you! If they know what your initial mission is, they could offer good insights into what inputs you need to be successful, what roadblocks you may face AND how their part of the organization could be impacted. If they don't see your initial goals/projects as meaningful to their team that's useful information to have.

#discussions - October 17, 2024 at 01:38 PM

Has anyone been part of/run a successful referral program for the enterprise SaaS level? I haven't seen it work at scale for larger/enterprise accounts because the sales cycle tends to be longer and include a number of stakeholders - but would actually LOVE to be wrong!

#discussions - September 27, 2024 at 06:08 PM

@Irwin Hipsman any specific "gotchas" to watch out for? Or is the challenge designing something that will work in the real life of a specific organization?

#discussions - September 27, 2024 at 04:56 PM

@Alexie Glover - YES to the overburdening of the best advocates - hate that! Luckily we're small enough where almost all advocacy asks will be funneled through myself or head of DG

#discussions - September 27, 2024 at 04:50 PM

@Amanda Peacock - I can foresee an advocacy platform in the future but want to lay the organizational groundwork for success.

#discussions - September 27, 2024 at 04:48 PM

Activities is another line item ask! For speaking engagements, case studies, etc.

#discussions - September 27, 2024 at 04:46 PM

Great question! I should leave it open and see what RevOps is most amenable to!

#discussions - September 27, 2024 at 04:43 PM

Has anyone here used custom objects in SalesForce for advocacy tracking/nominations? This is for very early stage "program" - I'm not ready to introduce any new software as the initial focus isn't on building out a formal broad advocacy program, but do want to move out of spreadsheets and google docs for tracking. I've seen it done pretty well at a previous org and curious if others have opinions or examples or warnings 😁