Beccy Furness

#announcements - September 27, 2023 at 08:11 AM

Amazing thank you!

#announcements - September 19, 2023 at 04:26 PM

Amazing, thank you Sarah! ☺️

#announcements - September 19, 2023 at 12:01 PM

As the only customer marketer at my org I sit within Marketing but work much more closely with CS and Product/ Product Marketing than I do with the rest of Marketing

#announcements - September 19, 2023 at 12:00 PM

Hi all! Does anyone have a template for a Customer Reference Call request please? i.e what I would send to the customer for them to participate in the call. The template will of course have some gaps for specific use cases to be filled in to personalise the request but curious if anyone has something that works well? TIA!

#announcements - August 15, 2023 at 08:19 AM

Great! I'll reach out once we have activated this!

#announcements - August 14, 2023 at 07:06 AM

I actually have a kick-off call tomorrow on a new 6sense activation we're looking to activate that targets churned accounts. those that start revisiting our website/ giving intent signals, once they reach a certain score we will enter them into a cadence to try and warm up the lead. It may be worth syncing once I've got this set-up if this sounds like something you'd be looking to do!

#announcements - August 10, 2023 at 04:02 PM

SO sorry @Crystal Anderson, I just went to join the call 🙈 had the wrong time in my head! hope it was a productive chat

#announcements - August 07, 2023 at 09:11 AM

I agree with Shannon and Lauren, this should really be dictated by your brand tone of voice to ensure consistency across all comms but with content coming directly from you, you should be able to showcase your own identity more

#announcements - August 03, 2023 at 04:55 PM

Highly HIGHLY recommend @Leslie Barrett's course for this topic! Using a closed won survey (Leslie's suggestion) works well to start capturing feedback from new logos on what was most impactful during their buying journey/ purchasing decision (which actually goes beyond measuring just impact of case studies). We also use [enable.us](http://enable.us) which is similar to highspot that helps to track which case studies are being used and how regularly they are being viewed. It has a hubspot integration as well so can track which closed won deals interacted with case studies 😍 really nice tool

#linkedin - July 31, 2023 at 01:29 PM

"escalation of commitment" - love it!

#announcements - July 11, 2023 at 04:43 PM

Thanks! <mailto:beccy@papirfly.com|beccy@papirfly.com>

#announcements - July 11, 2023 at 04:40 PM

It would be great to get in on this discussion! We have recently onboarded 6sense and looking to do exactly this with at-risk accounts. How do we trigger nurture tracks without looking like stalkers? how can you use the 6sense data to trigger relevant content in the cadence? very interesting idea

#announcements - July 11, 2023 at 04:36 PM

We use delighted too and agree it has all the integrations we need and can send through email/url etc

#open-share - June 27, 2023 at 04:08 PM

Is anyone out there a Hubspot wizard? I'm wondering how you track *engagement at customer events* in the CRM. Our customer events are much more direct outreach, smaller groups of customers (it could be 10 customers on a google meet or say max 50 for an online forum) and so we don't have any need for an integration like Eventbrite. I'm intrigued how event attendance is tracked for customers specifically when using Hubspot and would love to pick someone's brains! 🧠