Christina Patrick

#lifecycle - May 24, 2024 at 05:11 PM

Hey Rebecca, happy to sync up with you on this.

#lifecycle - January 04, 2024 at 07:38 AM

We started doing this last year and it’s gone down really well with our customers. This and a quiz around product to identify knowledge gaps/highlight features they were not aware of. Really good engagement from these types of messages.

#announcements - August 21, 2023 at 07:01 PM

Thanks for sharing @Mary Green (Owner CMAweekly)

#announcements - August 18, 2023 at 08:00 PM

Thanks @Mary Green (Owner CMAweekly) I just sat down for what seems like the 1st time today (based in the UK so it just hit 9pm), and I’m like ah man…

#announcements - August 11, 2023 at 01:30 PM

Awesome Irwin, this is what we call it internally too, customer demand gen. Will have a listen

#announcements - August 08, 2023 at 04:05 PM

Great to know. Are you working with BI and or a data team to quantify the value of your campaigns too?

#announcements - August 08, 2023 at 08:06 AM

Hi all question, is anyone here looking at or focussed on customer marketing from a revenue angle (post activation and pre retention)? If so I’d love to chat. A lot of the conversation I see generally in customer marketing is on advocacy and community or retention, so would love to know anyone looking at this area specifically. It’s the focus of my role. Would gladly share how we work with the customer advocacy, success, and BI teams too 😊

#lifecycle - July 19, 2023 at 12:41 PM

Hey @Katherine Leung would love to help what do you want to know? I’m in a pretty unique role in the customer marketing space in that my team is solely focused on generating incremental revenue from our existing customer base. I’ve split it out into Lifecycle comms, Customer demand Gen, and partner marketing, all post activation on out platform.

#announcements - June 09, 2023 at 04:58 PM

Really sorry to be a pain but I tried to register and it said I already did (which is very possible), but I don’t have a link… is it possible to share it here?

#announcements - June 09, 2023 at 04:56 PM

This topic couldn’t been more timely for me 😁

#announcements - May 31, 2023 at 03:59 PM

I wouldn’t be able to make the live either but a recording would be great

#announcements - May 11, 2023 at 09:57 AM

I’d love one too please haha. I’m based in the UK but this is a great topic. <mailto:c.k.e.patrick@gmail.com|c.k.e.patrick@gmail.com> 😊