#announcements
Important info for Customer Marketers & Community members
Thread
Hi all question, is anyone here looking at or focussed on customer marketing from a revenue angle (post activation and pre retention)? If so I’d love to chat. A lot of the conversation I see generally in customer marketing is on advocacy and community or retention, so would love to know anyone looking at this area specifically. It’s the focus of my role. Would gladly share how we work with the customer advocacy, success, and BI teams too :blush:
I am
Great to know. Are you working with BI and or a data team to quantify the value of your campaigns too?
I work with our marketing ops person (we're a small team, so she does most of our data analysis too) and we're still getting our program off the ground, but yes, the plan is to track which accounts are targeted with our expansion campaigns and of those, which convert to opportunities and eventually revenue.
This is a big topic for the CMA space, specifically this year. I’m excited to see how a discussion goes.
I am @Christina Patrick 👋 Happy to connect anytime!
@Christina Patrick I was just on the Beating the Drum podcast. We talked all about what I call Demand Gen customer marketing. If you can listen would love to chat with you afterwards.
Awesome Irwin, this is what we call it internally too, customer demand gen. Will have a listen
This is an area that @Leslie Barrett talks about with the programs she did at Sendoso. Did you @Christina Patrick and @Irwin Hipsman end up discussing his episode?