Cynthia Cooper

#announcements - December 10, 2023 at 01:22 PM

Definitely reach out to the folks at Influitive

#random - September 23, 2023 at 10:25 PM

It wrote my about me section on LI but I did a lot of editing and tweaking

#announcements - September 11, 2023 at 11:58 AM

So sorry to hear this Mary! I’ve been there a few times and it’s heart breaking- I feel for you and your family

#jobs - August 24, 2023 at 05:11 PM

I saw the role then I couldn’t find it on their website and I know the head of customer success and she couldn’t find it either

#announcements - August 15, 2023 at 01:38 PM

Yes - always did this at Dell. My data protection stories were featured in quite a few earnings calls. I did an overview for the IR team for: a customer quote they can use for their release and highlights of the story namely around ROI. Hope this helps.

#announcements - August 12, 2023 at 01:25 PM

Hi Camille, at Dell I never recorded private reference calls between customers. I just took notes and delivered a short report to the account rep. Recording customers I felt put them on the spot and made some customers uncomfortable especially with customers in my advocacy program that agreed to be private references only. Hope that helps :)

#jobs - August 11, 2023 at 02:40 PM

Just a general comment to everyone that posts job listings here especially in the areas of customer marketing/advocacy and reference. A huge thank you for sharing and letting us know about these great positions. I truly feel like I’m in a community and I know all of us who are looking for our next “home” really appreciate this.

#announcements - July 31, 2023 at 07:34 PM

Hi Emily, I’ve been discussing this a lot with various companies as well as my colleagues at Dell, and AI will undoubtedly play a bigger role which is what they’re all saying. Especially when it comes to written content creation. AI in my opinion will never and should never take the place of us doing the actual customer interviews - that’s a huge relationship builder for us - but may actually make our jobs slightly easier. AI can create any question set or script or even video production you may want (I’ll still always vet it thru product mktg though) and AI generated customer montages could enhance a standard 2:00 testimonial- I think it’s still early for customer marketing but I’m going to keep researching this. I hope this helps somewhat.

#jobs - July 30, 2023 at 12:30 PM

Blackbaud salary is ridiculously low

#jobs - July 27, 2023 at 02:40 PM

Hi Mary, I interviewed with the recruiter there at Versa as I was a perfect for their role and he was going to send me on to the HM but I never heard back.

#announcements - July 13, 2023 at 02:23 PM

Hi Ciana, Hope you're doing great! At Dell we have other depts doing that. The focus for us was strictly around Advocacy and Reference: storytelling was 75% and the rest was private references, speaking engagements, webinars, AR PR etc. upsell/cross sell usually came from Sales strategy or demand gen/campaigns. I hope this helps.

#open-share - July 05, 2023 at 10:37 PM

When at Dell and Progress, I always owned them and ran targeted campaigns with pre sales, renewals and sales. While at Dell I owned it for five and a half years but towards end of 2022, product marketing took it over since our new mandates were storytelling focused. Hope this helps!

#announcements - June 19, 2023 at 06:48 PM

Hi Lauren, I definitely got the partner account rep or alliance manager involved and they provided the intro to the partner. I LOVE partner/customer stories and they add such tremendous value for everyone involved. I hope this helps.

#welcome - June 12, 2023 at 08:21 PM

Hi Mary, can you please share your jobs call link with me as well? I’d love to sit in on it. Thanks so much!

#welcome - June 06, 2023 at 02:16 PM

Great to meet everyone!!

#jobs - May 11, 2023 at 05:03 PM

It’s so misleading… it just shouldn’t be on us to figure out the salary. We are just trying to get through the interview :(

#jobs - May 06, 2023 at 08:43 PM

I interviewed well for the DesignIt role - seems like a great company owned by Wipro - but the pay was way below par and I was shocked coming from Dell with my experience. I could’ve gone further in the interview process but the pay was not what I am worth

#announcements - May 02, 2023 at 12:32 PM

Congrats Val!!!

#announcements - May 02, 2023 at 12:06 PM

Great to know Kevin! Thank you for alerting us

#welcome - April 19, 2023 at 08:04 PM

Hi Stephanie, so sorry for the delayed response but I’m still getting acclimated to slack :) I’m actually right outside of Boston. Where are you located? Great to meet you!!

#announcements - April 19, 2023 at 06:40 PM

Customers love talking about their mission for their team and their goals, not just about their organization's goals. That's why I focus upfront on that.

#announcements - April 19, 2023 at 06:39 PM

Hi All, I hope I'm not too late to the conversation, but it's Cynthia Cooper formerly of Dell Customer Reference and Advocacy.... The question sets I use always begin, as you all do probably, with a good solid background of who they are, focused on the customer's goals, mission, why did they decided to digitally transform their environments and footprints, and what if any philanthropic efforts is the customer's organization involved with that they can talk about - brings a bit of a human side to my story telling. Then I will lead with digital transformation and innovation - then I get into the product deep dive but not too technical. I'd be happy to share anything that anyone might want to take a look at 🙂 Hope this helps.

#welcome - April 08, 2023 at 07:25 AM

Thank you so much Alllison 😊

#welcome - April 05, 2023 at 06:07 AM

Hi Mary, I should turn on my notifications 😀 I’m looking for a similar role that I’ve had for about 12 years: customer reference and advocacy for a tech company. Could be any type of company- small, mid size or large. Thank you for asking ❤️

#welcome - April 03, 2023 at 05:19 PM

Hi Everyone! So great to meet you all. I’m Cynthia Cooper, I spent six amazing years building and managing a top tier Customer Reference and Advocacy program for Dell Technologies and for Progress Software prior to that. I really look forward to hearing from everyone on new ideas in customer marketing, tuning in to your podcast and webinars - and any suggestions for new roles that you may hear of. Thank you to everyone. Can’t wait to collaborate :)

#random - April 03, 2023 at 02:16 PM

Thanks Mary!

#random - April 03, 2023 at 12:01 PM

The sales account owner is key. Especially getting leadership involved with early conversations. It was a five month ‘wooing’ process but was finally able to secure Under Armour for a high profile Dell Technologies World main stage presentation and 2 video testimonials and case study. Hope this helps - :)