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Hi Emily, I’ve been discussing this a lot with various companies as well as my colleagues at Dell, and AI will undoubtedly play a bigger role which is what they’re all saying. Especially when it comes to written content creation. AI in my opinion will never and should never take the place of us doing the actual customer interviews - that’s a huge relationship builder for us - but may actually make our jobs slightly easier. AI can create any question set or script or even video production you may want (I’ll still always vet it thru product mktg though) and AI generated customer montages could enhance a standard 2:00 testimonial- I think it’s still early for customer marketing but I’m going to keep researching this. I hope this helps somewhat.