Melissa Meyer's Profile
Melissa Meyer
Recent Messages
#jobs - March 10, 2025 at 09:40 PM
Agreed. I would have loved to do one at influitive but it didn't feel right having a vendor collect financial data like that. Especially with the jigsaw acquisition that eventually occurred
#jobs - March 10, 2025 at 09:10 PM
I would absolutely take their reports with a grain of salt. In the past I would review them in advance as part of Influitive's CMA sponsorship and they never had a statistically significant sample size. I recall the 2024 report didn't even list the number of respondents which is a big red flag IMO.
#jobs - December 09, 2024 at 10:15 PM
Howdy all! Popping in from mat leave to let the community know that my team at Informatica is growing! Don't hesitate to reach out if you have questions about the role/team and can flag you to the hiring manager.
Its a remote role currently zoned for the US but there may be flexibility on non-US as it was the same when I applied for my role and I'm π
#general - August 09, 2024 at 04:36 PM
Got a great AI focused customer story published that took months of development and pestering for final client edits! π
#discussions - July 03, 2024 at 07:37 PM
I'm exploring this now with our team, but I used to do them in my past role at Influitive for advocacy program launches:
#general - May 29, 2024 at 08:07 PM
I've done similar messaging as Emily shared above. In my situations it's often our own sales rep who flagged the alarm bells for needing a reference and then puts it on hold for various reasons (e.g., client doesn't need it anymore, deal has been pushed out, etc.).
#pets - April 11, 2024 at 06:20 PM
The crossed paws is all for posture but I like to think it's also to distinguish some class π
#pets - April 11, 2024 at 05:54 PM
This is Mia, my 4.5 year old German Shepherd/Lab mix and best office coworker π©·
#influitive - April 01, 2024 at 06:32 PM
Just a heads up if you're an active VIP poster/lurker, Influitive has turned on post moderation so any new discussion topic will need to be approved by their Admin. They've also deleted a ton of posts that mentioned product issues/deficiencies or the future of the company. Good chance if anything you ask could be seen as negative in any respect, it won't be allowed on the platform anymore. As a former program admin for Influitive VIP, I'm really disheartened to see that.
#influitive - March 11, 2024 at 03:56 PM
Just spotted in VIP that there will be a webinar this Friday to introduce Groovy and Savvy (I believe they are the AI options?)
> Weβre thrilled to introduce Groovy & Savvy, our latest innovation at Influitive & PostBeyond, designed to revolutionize your experience. Say goodbye to waiting and hello to instant answers!
> Why Attend?
> β’ Exclusive Demo: Be among the first to see Groovy & Savvy in action.
> β’ Expert Insights: Learn how to leverage Groovy & Savvy for common setup questions and best practices on increasing engagement.
> β’ Early Access: Get a chance to sign up for Groovy & Savvy before anyone else.
> Date & Time: Friday, March 15th at 9am CST
#general - February 27, 2024 at 10:24 PM
Would imagine there are no new episodes anymore but Influitive's All About the Customer podcast has quite a few good CMA-focused episodes π.
#influitive - February 20, 2024 at 08:43 PM
I believe Skyvera is part of Trilogy, in the same way that Jigsaw and Aurea are. It's a strange set up
#welcome - February 20, 2024 at 08:42 PM
Hey there! Thought it would be a good time to re-introduce myself as I'm officially out of the CMA vendor space π
π Location: Toronto, Canada
π¨ Work: Just started earlier this month as Sr. Customer Advocacy & Engagement Specialist at Informatica
π» Marketing experience: B2B SaaS marketing and mostly CMA-focused. Worked at Influitive for 3+ years in customer advocacy, content, PR & social (was part of their layoffs).
π Free time and fun?!: I'm a huge π fan (specifically the Toronto Raptors), a big traveller, but am also out and about lots with my husband and 4-year old German Shepherd/Lab mix.
π£ Connect with me on ! I love to talk shop and share advice/experience from my years in CMA.
#announcements - January 05, 2024 at 04:52 PM
Happy to chime in! A few learnings from running Influitive's BAMMIE awards:
β’ Plan for a soft and hard deadline for applications β give yourself the flexibility early as you'll often have many applicants ask for a little extra time.
β’ Include word count limits β not all applications will be created equally so asking for brevity ensures a more level playing field.
β’ Find a way to bring in a surprise and delight element β this could be getting congrats videos from your winners' executive team, teammates or even their friends/family. It adds so much more to their winning moment
β’ Create a content piece out of your winning entries β this is a great asset that not only highlights your customer as an industry thought-leader, but allows other customers/future customers to learn from their success
#announcements - October 25, 2023 at 02:59 PM
Hey Cara, I had to re-register using my Gmail and that got me into the conference!
#open-share - September 21, 2023 at 02:30 PM
Hi all! π Just a friendly reminder that weβll be closing our survey soon. Your voice matters and the insights provided will help us uncover the trends, metrics, and customer activities that will help us drive success in this industry.
Itβll take <10 mins to complete and the results will be shared next month π. Thanks in advance for your time and consideration.
#open-share - September 15, 2023 at 01:30 PM
Hi all, TGIF! Influitive has kicked off a new annual survey on the State of Brand Advocacy, and weβd love to have you participate and share your thoughts on all things customer advocacy and marketing. π
Itβll take <10 mins to complete and will provide invaluable insight into the industryβs top priorities, challenges, and future aspirations β.
and youβll get advanced access to the report once itβs available later this Fall π.
Please reach out if you have any questions or concerns. Really appreciate your time and consideration π.
#open-share - May 10, 2023 at 12:30 PM
Howdy all! Great news, just like the nominations period on : due to numerous requests for an extension (and an incredibly tight race), we will keep voting open until Friday, May 12th, EOD!!
With thousands of votes submitted, this extension will give us all an extra few days to get as much support as possible from everyone in the community and ensure you are voted in to be one of the first Fearless 50 customer-led marketing leaders. As you may have noticed, the industry is abuzz, and this is a great opportunity to establish your leaderβs position amongst the best in Customer-First approaches.
When sharing, please use the #Fearless50CLMarketers and #Elite18CMOs
Big thanks again to everyone for the incredible support, we wish you all success! π π
#open-share - April 17, 2023 at 08:33 PM
Hi all! Tomorrow at 1pm ET, Influitive will be co-hosting an event with Airmeet called "Better Together: The Power of Event-Led Growth and Customer-Led Growth" where we'll share tactical advice for putting your customers at the center of your strategy, no matter what X-led approach your company is focused on.
#open-share - February 15, 2023 at 06:57 PM
Hey all! Next week (Feb 23rd), with @Leslie Barrett who will walk you through her CMA Career Framework and how to apply it to your CMA journey. This is truly a proven career framework that gives actionable steps to improving your approach. Whether youβre seeking your next opportunity, gunning for a promotion or looking to level up your managing strategy, we want to arm you with the tools and skills to get you there. In this session, we're skipping the high-level theory and delivering you all-things practical, tactical and actionable π.