Katlin Hess

#general - October 14, 2024 at 05:49 PM

@Shelly Ryder I haven't used the Gong functionality so I might not be the best for this specific question, but Laudable surfaces specific quotes from our customers and then right from their interface I can send a request for approval/share internally. You can also set up specific filters for mentions of your competitors or for me I was looking for people who specifically used G2 with their sales teams. It proactively sends those to me via email or Slack. It also creates "Auto-stories" and recommends specific customers who are ready for stories, so based just on the aggregate of Gong calls I can generate a first draft of a case study. You can also work backwards, so I will upload my case study interview recordings and use Laudable to create a first draft of a case study for me and pull out key quotes to include. We also use their Customer Proof Slackbot and our sales team has been loving it. You can ask it specific questions like "do we have any customer proof for this use case in this segment" and it will pull from case studies, Gong calls and even G2 reviews.

#general - October 14, 2024 at 03:27 PM

Me we use the whole darn thing lol we also just rolled out their customer proof slack bot and it's been a HIT! Let me know if you have any questions about it!

#general - October 09, 2024 at 08:25 PM

Ah so bummed to miss it this year, it overlaps with our Executive CAB meeting. Major FOMO!!!

#cabs - October 07, 2024 at 08:59 PM

Hey @Elizabeth Hammersley my biggest tip here is send some things ahead of time and then ask your members what they would like to discuss. Also keeping the discussion topics very focused is a good way to ensure you're maximizing the time you have with them virtually. I'll DM you with a copy of our agenda and I'm happy to chat more! I would also love to hear any learnings you have after yours. We have our in person meeting later this month and it's so much more work, but so much more fun too lol.

#general - September 09, 2024 at 08:03 PM

Wow! I don't have anything like this, but I LOVE it! Thanks for sharing @Lauren Turner! I currently send something before we get started as I'm "pitching" but I love the formality this brings.

#discussions - August 19, 2024 at 02:05 PM

@Erin Koerpel we do something similar where we ask them to add it to their work experience. I gave them the title and a quick description. @Brittany Higgins that's a great callout -- I'll flag for our moderation team and see if they can add a note to check for this, but also, if any of the reviews were rejected you can dispute it and have them take another look!

#general - August 01, 2024 at 07:05 PM

So you can see what it looks like -- the "read more" takes you directly to the review so it makes it super easy for them to reply too:

#general - August 01, 2024 at 06:55 PM

I agree with all of the above!! @Amanda Schulte one thing we do here is have all reviews feed into a Slack channel that the PMs have access to so if we get something product specific I tag them in that Slack message and they're able to go in and respond. They've found it super helpful and now we're at the point where they usually respond before I even get a chance to tag them. (Full transparency I work at G2 so it's an easy sell to the product team, but might make things easier!)

#open-share - July 31, 2024 at 08:01 PM

@Lacey Butler yes, we're sending the recording friday!

#open-share - July 31, 2024 at 04:26 PM

awesome thank you!! And good luck -- the only downside is I'm missing the Yes Chef! competition!

#open-share - July 31, 2024 at 04:21 PM

Thank you both!!

#open-share - July 31, 2024 at 02:43 PM

Hey all -- Reviews Workshop is today at 1pm (ET) if you're interested! (or if you're not interested but want to help a friend, I'm at 493 registrants and this is our new CMO's first week, so would love to get to 500 ) We'll be sharing easy, actionable takeaways, customer examples and hands-on how-tos for review collection! <https://sell.g2.com/resources/webinars/g2s-greatest-review-collection-strategy-hits>

#general - July 11, 2024 at 09:12 PM

Hey @Emily Coleman Ugh, I am so sorry to hear this, that's super frustrating! As far as I know, this doesn't happen often, usually our moderation team catches fake reviews before they're published. We also have programs in place specifically for catching AI generated reviews, but sometimes they do slip through the cracks. I reached out to your G2 account team and it sounds like this has been escalated and they're working directly with our moderation team to get this cleaned up and make sure we avoid things like this in the future. (I know that doesn't help much right now, but I'll also raise this concern internally where I can too!)

#general - June 17, 2024 at 04:30 PM

@Marie Elliott we're tightening this up here currently! Would be happy to share what we have so far, and would be good to catch up in general, I'll dm you!!

#reviews - June 13, 2024 at 02:47 PM

@Shannon Howard I also flagged for product marketing that there aren't any resources on this, so thank you for flagging!

#reviews - June 13, 2024 at 02:42 PM

Thanks @Cara Peterson and confirmed!! It's 0-10 on the backend because that's what's asked on the review form, but star-wise it reflects the 10 point scale divided by 2.

#general - June 12, 2024 at 04:01 PM

Sorry, was going to send this and then got pulled into something else Here are a few examples: • [CMOs Drop Facts](https://www.linkedin.com/posts/g2dotcom_drata-cmo-sydney-sloan-is-dropping-some-g2-activity-7206388508976971777-leAN?utm_source=share&amp;utm_medium=member_desktop) • [Review Milestone Celebration](https://www.linkedin.com/posts/g2dotcom_customerfeedback-celebratingg2reviews-activity-7204536015896596480-16rI?utm_source=share&amp;utm_medium=member_desktop) • [G2 Review Example](https://www.linkedin.com/posts/g2dotcom_love-letters-from-our-customers-activity-7163626304397889536-Gciv?utm_source=share&amp;utm_medium=member_desktop) • [Case Study post](https://www.linkedin.com/posts/g2dotcom_how-do-you-build-greater-brand-awareness-activity-7187102189377462272-w-oK?utm_source=share&amp;utm_medium=member_desktop) - customer testimonial • [Case Study post](https://www.linkedin.com/posts/g2dotcom_with-g2-aptitude-8-has-been-able-to-showcase-activity-7173782158891716610-WHY4?utm_source=share&amp;utm_medium=member_desktop) - stats • Ads: [1](https://www.linkedin.com/ad-library/detail/418708783?trk=ad_library_ad_preview_content_image), [2](https://www.linkedin.com/ad-library/detail/423260003), [3](https://www.linkedin.com/ad-library/detail/423207443)

#general - June 12, 2024 at 03:17 PM

Our social strategy is that 20% of all posts will be customer voice related. We do a mix of case studies, video snippets and G2 reviews!

#reviews - June 10, 2024 at 03:58 PM

Good news/bad news -- I asked their G2 CSM how they did it and they run quarterly email campaigns with an incentivized ask! I think the key is they have so many customers....but I am working on getting an intro to their customer marketing team so we can write up a "how they do it" customer guide! Stay tuned!!

#general - June 07, 2024 at 04:34 PM

Also happy to help out with reviews, CABs or adoption/in-app!

#open-share - May 20, 2024 at 07:06 PM

Amazing!! Such a great play!

#open-share - May 13, 2024 at 08:07 PM

#open-share - May 13, 2024 at 08:07 PM

@Rebecca Grossman we run into this a lot at G2! I created this content "menu" and I usually direct them toward one of the lower lift things like a testimonial or a self-written customer guide blog.

#open-share - May 06, 2024 at 01:04 PM

@Joel Primack was pretty spot on for how I track it. It can get fuzzy with people not leveraging our internal content management system (the only way to track usage for me) but I've had really great luck in tracking the influence on marketing campaigns and then pipeline from those.

#general - April 17, 2024 at 03:23 PM

I'm in too please!

#general - April 08, 2024 at 02:59 PM

Thanks Mary!! @Ari Hoffman yes, basically link back to G2 (or whatever site) from your site increases that review site's domain authority for your company and the term reviews. So yes, most often review sites pop up anyway, but this just helps ensure the sites your spending the most time/effort on are populating first.

#reviews - April 05, 2024 at 07:47 PM

I just learned a cool tip from our SEO expert so wanted to share it here! _"Once you have chosen a review site to prioritize, and thats where most of your reviews are collecting- you would be wise to also link to that particular review profile from your website (whether through a badge or some other method). Linking to that page will almost guarantee that those reviews will appear for searches like your company or product name, and since you've curated your reputation there, you'll look great to your customers."_

#general - April 03, 2024 at 02:44 PM

Also following! Love this idea!

#general - March 07, 2024 at 10:04 PM

can confirm it does -- but on the brightside that means it's FTC compliant! lol

#announcements - February 13, 2024 at 02:42 PM

Obviously biased here because I work at G2, but if you'd be interested I can share a few different case studies. One thing that might be helpful are new Buyer Intent playbooks our product marketing team has put out. I think it makes them more actionable: <https://g2.highspot.com/viewer/65b18c4c9a8cc4dda5faf15d?track=false>

#announcements - February 08, 2024 at 06:30 PM

At G2 our awards are based on review content so I don't do much with nominations / voting but I can share how we do enablement for our winners!

#announcements - January 02, 2024 at 03:23 PM

@Shannon Howard honestly a lot of different times! Like if a customer approached us about wanting to do something, or if we knew they were a target for a story and we wanted to approach them. I also feel like the AMs/CSMs used it often in 1:1 conversations with customers.

#announcements - December 21, 2023 at 01:14 PM

@Megan Donaldson at Zoom not sure if this is exactly what you're looking for, but this was the "advocacy menu" I used at my last company!

#announcements - December 12, 2023 at 05:02 PM

#announcements - December 12, 2023 at 05:01 PM

Thanks @Alexie Glover it's my favorite slide to make! I feel like it's the content I so desperately wanted as a customer of G2 lol.

#announcements - December 12, 2023 at 04:55 PM

@Alexie Glover yes!! that was one of my faves:

#announcements - December 04, 2023 at 02:45 PM

@Ciana Abdollahian it's a crazy algorithm that our product team built and tracks and then pushes into Salesforce. But basically it's a 0-5 score comprised of "have they taken the actions we know successful customers take" and "how many monthly active users do they have at their account" (and there are different thresholds for each segment)

#announcements - December 04, 2023 at 02:26 PM

@Ciana Abdollahian we measure it on both a program level and a cohort level plus we share the top-line MAU number with Product and Product Marketing. It's far from perfect and fairly manual, but as we're building out the program the metrics I am looking at are: • Onboarding nurture stream engagement (% open, CTR) • Avg adoption score of nurture stream participants (and compare that to the overall average) • % of nurture stream participants that have "successfully completed onboarding activities" (for us this means profile completeness, have run a review campaign and have at least 10 reviews)

#announcements - November 30, 2023 at 05:47 PM

This might be exactly the same as the Marketo one, I think I borrowed this from someone who shared something similar at the CMA conference in 2020.

#announcements - November 16, 2023 at 02:00 PM

We have a very similar approach to Zylo (probably because Amanda super generously shared her CAB stuff as I was getting mine started ) We paid for lodging, transportation (although a lot of our attendees were within driving distance) and we provided a welcome reception and dinner, all meals on meeting day and breakfast on the last day.

#announcements - November 10, 2023 at 09:54 PM

thank you!!

#announcements - November 10, 2023 at 08:09 PM

Does anyone have a slide that highlights the badges you've earned on G2? I got an ask for a customer for some examples and I know I've seen some before, but of course I can't find them now!

#announcements - October 26, 2023 at 04:38 AM

Also happy to share how we're doing this at G2 -- we created CSM/AM "playbooks" that include email templates, onboarding guides and specific kickoff decks. (we did this through the full lifecycle too)

#announcements - October 20, 2023 at 04:28 PM

I'd love if you shared some of the stuff from your AI session at CustomerXCon on a future call. I was bummed to miss it!

#announcements - October 06, 2023 at 07:02 PM

Let's chat! I'll DM you!

#announcements - October 06, 2023 at 06:59 PM

@Joel Klettke if you ever want to do a case study….

#open-share - October 06, 2023 at 02:12 PM

Thanks @Kaily Baskett super helpful!!

#announcements - October 06, 2023 at 01:56 PM

And @Irwin Hipsman that's a great thought, but that's actually who I interviewed for this case study -- I know she felt bad but about it, but I think is beholden to their new head of marketing.

#announcements - October 06, 2023 at 01:56 PM

Thanks all for your advice -- and empathy! Unfortunately this wasn't part of their contract, more just a really happy customer who was previously really excited to share their story. I did have a slide version and a testimonial quote approved ahead of this so at least it's not all a lost cause! @Joel Klettke I really like the suggestion of asking “What would need to change for you to be excited about us publishing this story?” I am going to try that next. One caveat/explanation for this is they're in a brand new segment on G2 (our G2 for Services offering). So really they are one of the first amongst their competitors to leverage G2 in this way -- and they're seeing incredible success (to the tune of $5.2mil in revenue). Which is why they would have made such a great case study 😢

#announcements - October 05, 2023 at 09:20 PM

Hey all, question for you! I have a customer who did a case study with us and we were in the final phases of getting approval and then today learned that they have a new head of marketing who doesn't want to do the case study because they don't want their competitors to know their trade secrets. Any ideas for objection handling here? I know I can always anonymize the story, but looking for a way to potentially convince them it's a good idea to share their story!