Andru Creighton

#open-share - April 19, 2024 at 05:08 PM

@Joel Primack yeah, essentially a headline to catch attention. For example: After implementing Orca, in the first 90 days Company ABC drove 95 new customer nominations and reduced reference SLA by 45%.

#open-share - April 19, 2024 at 04:59 PM

In term of other sales collateral, win story headlines go a long way and are what most people pull out of a case study anyway. One to two sentences that can be throw in an email that highlight the Company, Problem and Outcome. A lots of times people need to either check a box in their procurement process or send a brief to leadership so making that process easier for them is key.

#open-share - April 19, 2024 at 04:56 PM

Along those same lines as a revenue requirement, we’ve helped customer segment their references so a deal size below $x is a very automated hands off process but deals above $y are more white glove. Allows for everyone to place nice in the sandbox and protects those larger more valuable customer contacts.

#open-share - April 17, 2024 at 01:57 PM

to tack onto @, connecting the right customer to the right prospects for a genuine and mutually beneficial conversation feels much less like a ‘to-do’ and more like running into an old colleague. Burnout comes from those asks being a chore. I do tend to lean a bit of the other direction when it comes to rewards because they can make the ask seem very transactional and the folks you want to hop on those calls shouldn’t necessarily be doing it for the treat. Every business and use case is different when it comes to the reward aspect.

#open-share - March 19, 2024 at 06:54 PM

Hey CMAweekly world. Orca already lives where you (sales, CS & marketing) live, in Salesforce but now Orca lives where your customers live, in YOUR... 💻 Product 👥 Community 🆘 Support Portal 🔗 Website 🐳 And more We are so fired up to bring Orca’s first customer facing experience to life. With the same backing and security of the Salesforce ecosphere, Orca enables programs to gain access to customers with segmented outreach and targeted missions to influence the customer journey, directly ‘In-App.’ *No additional logins, portals, integrations, or headaches for your customers.* Mission types are endless but include: Reviews, Reference Call Scheduling, Referral Capture, Profile Updates, NPS Scores, Surveys (with conditional logic), Content Review, Social Sharing, Surprise and Delight, Product Feedback, Testimonial Capture, and more! 🐋 Learn more [HERE](https://www.orcaforce.co/features/in-app-advocacy?utm_campaign=Social&utm_source=Community) or shoot me a message to check it out live!

#announcements - January 09, 2024 at 02:36 PM

@Mary Green (Owner CMAweekly) thanks for opportunity, I’ll shoot you a message and we can coordinate from there!

#announcements - January 04, 2024 at 09:32 PM

Hey @Michael Sciano thanks for the flag! @Randy Ksar @Kevin Swecker @Jennifer Blanco Happy to share more on the Orca front as it relates to native Salesforce solutions like Michael flagged or generally about what I’ve seen with custom fields or other salesforce functionality.

#announcements - September 19, 2023 at 02:08 PM

@Beccy Furness - @Alexie Glover and I are releasing some templates later this week / early next week that might help here! I’ll be sure to follow up ASAP.

#announcements - August 31, 2023 at 03:40 PM

@Ryan Quackenbush I do not think we’ve had the fortune to meet. We like to use the word simple, and that is by design! I would be more than happy to show you around Orca and get your feedback on our Slack integration, Scheduler, Survey Tool, Campaign Launcher, Content Manager, Advanced Analytics Dashboards, Custom Workflow capabilities, Notifications and Reminders, Advocate Tiers, and anything else that might catch your eye. I’ll shoot you a connection on LinkedIn and look to connect from there.

#linkedin - May 17, 2023 at 04:27 PM

S/O Frank Advocacy (@Alexie Glover & @Janelle Glover) - Absolutle PRO’s!

#open-share - March 23, 2023 at 05:45 PM

@Andrew Sevillia thanks for sharing. That is very similar to what ChatGPT-3 produced. It will be fascinating to see how the AI responses evolve as they advance and content in the space improves and the industry grows.

#announcements - February 22, 2023 at 01:42 PM

Thanks everyone for throwing Orca into the conversation. @Jennifer Schmitz - ill shoot you a LinkedIn request or shoot me an email (<mailto:andru@orcaforce.co|andru@orcaforce.co>), I promise not to be that annoying sales guy! (Be safe in the snow that is headed your way ❄️)

#announcements - February 06, 2023 at 04:13 PM

At the 5-6 minute mark I start typing out an email to the attendee while I am still on the call. That usually takes a couple of minutes. After that, it really depends on the meeting. If its someone I’ve been trying to meet with for a long time, its worth waiting just to get them to commit to scheduling another call where the full meeting time can be utilized.

#random - February 02, 2023 at 07:12 PM

@Ashley Ward @Katlin Hess here is an example of one that I ran into.

#random - February 02, 2023 at 06:46 PM

@Ashley Ward Yes, we had a bunch of issues last year. All ‘verified’ reviews by ‘customers’. Like you said, they came from real profiles/people. Some got removed after one report, others took months of email after email for proof that they were in-fact invalid with nothing to do with our actual tool. Some of them were even apparently incentivized reviews so not sure how the reviewers were able to get by all of the verification. Long story short, keep reporting them…

#announcements - January 30, 2023 at 02:48 PM

@Mary Green (Owner CMAweekly) I’d love to see as well, would you mind sending my way too?

#announcements - January 20, 2023 at 02:43 PM

I’m sure its already been said _somewhere_ but worth saying again. A huge SHOUTOUT to @Ari Hoffman and team. for putting together a great event this week. Thanks for all of your efforts to bring the community together to learn from one another. Even this sales-guy (😲) came away from it with a thing or two! Enjoy the weekend, you earned it.

#welcome - January 17, 2023 at 07:07 PM

Lets just got with….someone from Indiana.

#welcome - January 17, 2023 at 05:57 PM

Hey @Marcus Painter great to have another fellow hoosier in the community! There are a couple of us wondering around here. Ill shoot you a LI connection. - Cheers

#announcements - December 19, 2022 at 08:59 PM

@Evan Huck nothing quite gets a partying going like a good-ol animal fun fact! Speaking of animal fun facts, did you know After humans, Orcas are the most widespread mammal in the animal kingdom. The species ranges from the Arctic to the Antarctic and can be found in EVERY ocean (even some rivers), from the freezing waters of the north and south to the warm waters along the equator, including the Hawaiian Islands, Galapagos Islands, and the Gulf of California.

#announcements - December 14, 2022 at 09:26 PM

Ahh yeah that might have been a bit confusing. I did not post the original question. I was one of a couple answers in the thread. Great 🔌 opp for @Leslie Barrett tho.

#announcements - December 14, 2022 at 09:03 PM

Per the request of our mighty leader @Mary Green (Owner CMAweekly) - adding my post from another 🙃 slack community here. I will also consolidate other folks answers into mine. _Anonymous question: *“Another question for y’all! As I build a case for building out a customer advocacy program, what revenue metrics would you include? Specifically trying to tie what we are proposing to revenue”*_ My response: Frequently requested from our customers… • Opportunities Generated • Opportunities Influenced (&amp; amount of impact/influence/added) • Win rates with and without Advocates • Amount of reference calls “no longer needed or unused” • Total Number of Available Advocates • Total Number of Available References • Most used Advocates • Advocate requests by an account manager (CSM/user) • Deal velocity of those with reference vs not. • What stage references are being most used/impactful • # of deals influenced per “time” • Who is requesting from the AEs (and are their close rates better) *For existing business (customers)* • Renewal rate of deals with reference vs. without • Deal size YoY of customers once they renew (that spoke with a reference) • Who is requesting from CS (and are their win rates better than those not requesting)

#announcements - November 30, 2022 at 09:39 PM

I love it!

#announcements - November 30, 2022 at 09:34 PM

@Mary Green (Owner CMAweekly) how does it calculate the score? I need to make sure @Evan Huck does try and game the system 😉