#announcements
Important info for Customer Marketers & Community members
Thread
Per the request of our mighty leader <@U04B82TD07M> - adding my post from another :upside_down_face: slack community here. I will also consolidate other folks answers into mine. _Anonymous question: *“Another question for y’all! As I build a case for building out a customer advocacy program, what revenue metrics would you include? Specifically trying to tie what we are proposing to revenue”*_ My response: Frequently requested from our customers… • Opportunities Generated • Opportunities Influenced (& amount of impact/influence/added) • Win rates with and without Advocates • Amount of reference calls “no longer needed or unused” • Total Number of Available Advocates • Total Number of Available References • Most used Advocates • Advocate requests by an account manager (CSM/user) • Deal velocity of those with reference vs not. • What stage references are being most used/impactful • # of deals influenced per “time” • Who is requesting from the AEs (and are their close rates better) *For existing business (customers)* • Renewal rate of deals with reference vs. without • Deal size YoY of customers once they renew (that spoke with a reference) • Who is requesting from CS (and are their win rates better than those not requesting)
Idk Andru sounds like @Leslie Barrett's metrics course is right up your alley here:
for existing business you can also include product and feature usage
do you have influenced revenue from reference requests?
Also, if you measure case study success or if you have a customer speak at a webinar, you can showcase the revenue influenced from those leads or demos requested from the webinar, etc.
Also, what @Val Geisler said!
Ahh yeah that might have been a bit confusing. I did not post the original question. I was one of a couple answers in the thread. Great 🔌 opp for @Leslie Barrett tho.