#announcements
Important info for Customer Marketers & Community members
Thread
Per the request of our mighty leader @Mary Green (Owner CMAweekly) - adding my post from another 🙃 slack community here. I will also consolidate other folks answers into mine. Anonymous question: “Another question for y’all! As I build a case for building out a customer advocacy program, what revenue metrics would you include? Specifically trying to tie what we are proposing to revenue”
My response: Frequently requested from our customers…
• Opportunities Generated
• Opportunities Influenced (& amount of impact/influence/added)
• Win rates with and without Advocates
• Amount of reference calls “no longer needed or unused”
• Total Number of Available Advocates
• Total Number of Available References
• Most used Advocates
• Advocate requests by an account manager (CSM/user)
• Deal velocity of those with reference vs not.
• What stage references are being most used/impactful
• # of deals influenced per “time”
• Who is requesting from the AEs (and are their close rates better)
For existing business (customers)
• Renewal rate of deals with reference vs. without
• Deal size YoY of customers once they renew (that spoke with a reference)
• Who is requesting from CS (and are their win rates better than those not requesting)
Idk Andru sounds like @Leslie Barrett's metrics course is right up your alley here:
for existing business you can also include product and feature usage
do you have influenced revenue from reference requests?
Also, if you measure case study success or if you have a customer speak at a webinar, you can showcase the revenue influenced from those leads or demos requested from the webinar, etc.
Also, what @Val Geisler said!
Ahh yeah that might have been a bit confusing. I did not post the original question. I was one of a couple answers in the thread. Great 🔌 opp for @Leslie Barrett tho.