Paola

#cabs - February 02, 2026 at 03:45 PM

@Daniel Palay has a good thought around this!

#open-share - January 29, 2026 at 09:12 PM

A very timely podcast episode from the lovely @Aparna Sharon Isa Dass, who let me spill the tea on lessons learned from evaluating software, plus a few best practices I’ve carried from role to role on how to think about vendor evaluations.

I shared a high-level summary of our convo 💜🍵

#dallas - January 28, 2026 at 03:11 PM

I hope we get back to business soon lol

#dallas - January 28, 2026 at 03:10 PM

Such a mess, going stir crazy with a full house of 3 adults + a 3-year old 😵‍💫

#jobs - January 27, 2026 at 04:30 PM

I know the market is tough for people, so sharing this post I saw on LI. Not affiliated

#general - January 15, 2026 at 05:24 PM

<@U08U4PV81KP> does a great job with the Tipalti Insiders community which is a Slack community for those who are in their customer advocacy program.

It's considered a "perk" for those advocates to be able to interact with not only each other, but the product team and with the CMA team who provides them with advocacy opportunities.

#cabs - January 14, 2026 at 08:11 PM

Our quarterly events would be around 1.5-2 hours with a 15 minute break.

We used to have a Slack channel in our corporate workspace for them to interact with each other and asked them to please keep their cameras on whenever we were in the discussions.

#cabs - January 14, 2026 at 07:20 PM

I used to host our ThoughtSpot CABs with a hybrid mix in between our conference.

Our annual in-person conference would be in the fall so we would host quarterly events via Zoom. It was required that each CAB member at least participated in 2 out of the 4 events per year to be eligible for the CAB consideration the following year.

@Daniel Palay runs our CAB here at Grafana and also offers a hybrid model for our customers 🙂

#dallas - January 14, 2026 at 03:33 AM

I thought this same thing when I was driving 😵‍💫 @Bria Jones - let's do early April for our next one!

#dallas - January 13, 2026 at 11:49 PM

Samui Thai Cuisine

5700 Legacy Dr a1, Plano, TX 75024, USA

#dallas - January 13, 2026 at 11:49 PM

They usually have a lot of seating and said they don't do reservations. Whoever gets there first, can you get a table for 5?

#general - January 13, 2026 at 10:59 PM

I will say <@U0A3JU88SQP>, that this took A LOT of customization 😵‍💫 and we used to work with a third party vendor at one point to help. Best of luck! Salesforce Experience Cloud is a tricky fish, but it can be done!

#general - January 13, 2026 at 09:35 PM

Hi <@U0A8EPRLCMT>, you could totally start off with a POC in Salesforce so you can start capturing data.

What we did was created a flag in the Contact record in Salesforce that said "Advocate?" Public or Private.

Public = Public story
Private = Internal only or accepts reference calls

In a past life, before we moved over to Slapfive, we had also tried logging activities to get the "history" of an advocate. In another life, we also had a click list that we can select the type of activities they were interested in doing.

The hard part is the guardrails piece to it when it comes to building it internally, and can be a challenge if your marketing ops isn't fond of creating a ton of fields in Salesforce.

Buying a purpose-built solution will definitely have a lot more built out workflows and can help you with identifying net new advocates to your program.

I would recommend asking this question in the <#C04KPMMKQSF|> channel so others can give you feedback on the tools other CMAs are considering 🙂

If you're not in the above private channel, you can ask @Mary Green (Owner CMAweekly) for access!

#general - January 13, 2026 at 08:45 PM

Thanks @Daniel Palay for the plug. I built out the ThoughtSpot community back in 2019-2023 and now it's in the wonderful hands of Jill Ross who has really taken it to another level. Happy to answer any questions!

#dallas - January 13, 2026 at 06:29 PM

That's right @Bria Jones! 🙂 Sweet, I'll call a RSVP for 6 so far

#dallas - January 13, 2026 at 04:08 AM

Hi everyone @here, just wanted to get a head count for dinner tomorrow. Who's all coming? I only saw one confirmed based on the calendar invite.

#general - January 09, 2026 at 05:52 PM

I'm excited that (with your CMS help ofc) I was able to publish my first case study and it happens to be in English and Spanish 💃 vamoosss!

#general - January 07, 2026 at 03:44 PM

Does your organization use Slack? I wonder if you can use some Slackbot automation/workflow that gets triggered whenever a win alert comes in and then sends them a message to fill it out.

Also, in a past life, we really wanted a win write up and made it a requirement before they can close a deal/opportunity. It was then pushed into a public #win-alert slack channel so people can celebrate wins but it had a structure that marketing was able to pull tibets from

#open-share - January 06, 2026 at 10:28 PM

Some good stuff <@U09E7QN7R27> and @Alexie Glover! 🔥

And so spot on, @Chris Dalton has a sick sweater game!

#dallas - January 05, 2026 at 03:19 PM

Awesome, sorry for the confusion! Moved it out to dinnertime. Happy New Year everyone! 🎉

#jobs - December 30, 2025 at 01:54 PM

The CMO is my former CMO and a wonderful marketer, happy to help make an intro or pass your resume to him

#dallas - December 24, 2025 at 06:26 PM

Hey ladies, Merry Christmas Eve! I just realized I scheduled our "dinner" during lunchtime 🫠 does dinner that Tuesday work for everyone?

#general - December 17, 2025 at 04:08 PM

Love this <@U09E7QN7R27>, so very timely to what we're thinking re: signals!

Question for you: When you think of successful onboarding, does your org have it set up as a field in Salesforce or is it in a CSM /PS sort of platform?

I think its a great signal to include, but I need to think where in our org it could be

#jobs - December 15, 2025 at 03:53 PM

This isn’t a Customer Marketing or Advocacy role, but it offers a great opportunity to collaborate closely (our team partners extensively with the Voice of the Customer (VoC) organization, which sits under R&D/Product).

Grafana Labs is hiring a Voice of Customer, Product Program Manager. The role is 100% remote, with eligibility limited to the following locations: 🇺🇸 US, Canada, 🇩🇪 Germany, 🇪🇸 Spain, Sweden, and 🇬🇧 UK

In this position, you’ll play a key role in scaling and operationalizing our VoC program, serving as the critical link between customer feedback and product decision-making.

#7-case-studies-stories - December 04, 2025 at 04:38 PM

I usually start by looking at the age of the case study. Anything over two years old is a good candidate for review, or at least worth checking to see whether it could be refreshed.

I also consider whether the person featured in the case study is still with the organization, if they’ve moved on, it can be a good opportunity to revisit and update the use case with a new contact.

Another key factor is product accuracy. If the features highlighted in the case study have evolved significantly or been sunset, that’s a strong signal that the content may no longer reflect the current experience and could be a good candidate to refresh.

In the past when I have followed those buckets, it helped me build a solid list of case studies that need attention. From there, you can line it up with your current priorities and content gaps to figure out what to prioritize.

#dallas - December 04, 2025 at 04:27 PM

Looks like 01/13 works best for everyone! Just sent the calendar invite and picked one of my favorite restaurants in the Shops of Legacy...Samui Thai!

If someone has another option you want to recommend, I'm down to change it, not wedded to it 🙂

#reviews - December 04, 2025 at 04:02 PM

Maybe you could target reviews that are 1 year and older and cross-check it with:

1. Are they still a customer?
2. Are they still relatively happy? Just to ensure that you are going to receive positive reviews back. But maybe an incentive to get another gift card/incentive in exchange for a refreshed review

#open-share - December 03, 2025 at 03:45 PM

What a solid team! 🚀🎉

#general - December 02, 2025 at 09:08 PM

+1 to <@U09D5SANXUN> recommendation of mandating a # of nominations. We used to have something also on # of case studies per year or # of quotes approved. You can bucket it under "content contributions"

#jobs - December 01, 2025 at 06:01 PM

@Jane Menyo might know some more info!

#general - December 01, 2025 at 04:27 PM

EKKKK congrats Daniel! So well deserved and this write up is everything ✨

Daniel’s fundamentally rethinking what success looks like.

Bet you’re dying to know his secret, aren’t you? Okay, here it is: Daniel’s #1 focus is accelerating customer outcomes instead of chasing vanity metrics. His work has shifted industry standards, amplified customer voices on a global scale, and proven that when you empower your team to do exceptional work, the results speak for themselves.
☝️💯 so true! Love learning and brainstorming with you and our team. Excited for 2026 and all the exciting stuff we're working on

#dallas - November 22, 2025 at 01:05 AM

Missed you! We'll for sure catch up in January! I'll send the invite soon

#dallas - November 21, 2025 at 07:20 PM

Daughters asleep for nap time and I forgot my husband has a haircut appointment at 2:30. Hoping he gets back home in time for me to make this meetup today 🤞

Best case, I'm just a bit late. So feel free to get started without me!

#dallas - November 21, 2025 at 04:42 PM

Location preferences?

Shops of Legacy
🍣 Addison
🏙️ Dallas
Other suggestions?

#dallas - November 21, 2025 at 04:41 PM

What dates in January work for a post-holiday meetup?

1️⃣ Tuesday, Jan 7
2️⃣ Friday, Jan 9
3️⃣ Tuesday, Jan 13
4️⃣ Friday, Jan 23

#dallas - November 21, 2025 at 04:38 PM

Enjoy 💅 let me throw another poll for more dates

#dallas - November 20, 2025 at 10:09 PM

Oops, updated!

#dallas - November 20, 2025 at 10:07 PM

Correct, @Maria Colusi and @Christine Chen wanted to do it before traffic

#dallas - November 20, 2025 at 08:40 PM

I hope you feel better ❤️‍🩹

#dallas - November 20, 2025 at 08:37 PM

That works for me! Let's move this to tomorrow in Frisco and we can do another dinner for those who can't make it for after the holidays 🥳

#dallas - November 20, 2025 at 08:06 PM

Ooo i do LOVE sushi and drinks, I'd be done if we move it to tomorrow and don't want to get together tonight

#dallas - November 20, 2025 at 07:58 PM

Aww Maria! That's totally understandable. I felt the same way when I went to drop off my daughter in the AM and was angry this rain decided of all days to be today 😭

I'm hoping the same, @Heather Quitos! 🤞 but def want to keep everyone safe (especially I hate driving in the dark, and even more in the rain)

<@U08U4PV81KP> @Bria Jones - how are y'all feeling about it? Should we look to reschedule?

#general - November 20, 2025 at 05:27 PM

So cool Kevin + team! Congrats 🎉 I love the timer effect. It draws anticipation to get your nominations in

#general - November 20, 2025 at 05:26 PM

+1 to @Emily Gover. We use the NotebookLM approach and have been getting some good traction from our sales team with it.

#10-community - November 14, 2025 at 08:25 PM

Hey @Taylor Page, we have a very similar set up here at Grafana and would love to be apart of the brainstorming 🙂

#dallas - November 13, 2025 at 10:00 PM

Hi everyone, friendly reminder that next Thursday is our CMA Meetup Dinner at Fortune House! Looking forward to seeing y'all there 📆

#reviews - November 12, 2025 at 05:33 PM

Sorry all, was off for a long weekend. We're actually exploring this concept at the moment here at Grafana as we have a strong customer community we can tap in for advocacy activities like reviews.

During my time at ThoughtSpot, once someone left a review, we would invite them into deeper acts of advocacy (beta testing, reference calls, etc). Another thing we would do to drive reviews would be to look at those users who turned on certain new features and when new features go live (especially ones that came from our community/product ideas), we would invite users to share their impressions (this one was a bit manual as you want to make sure these users are relatively happy with this new feature).

I think @Joel Primack you mentioned this in another slack channel, but CS + Community joint motions is usually my go-to evergreen approach where we would enable CSMs to point satisfied users towards review sites + events-to-review CTAs, especially for community based events like user groups

#reviews - November 06, 2025 at 08:58 PM

It was these very beautiful patches (which I wish I took pictures of) and we also had paired this table with this annual survey we do (product agonistic but about our practice) and those had these keychains, so it was almost labeled as our "community" table so people can share their thoughts.

#reviews - November 06, 2025 at 08:32 PM

Hi Megan, Paola here from the Grafana team. Daniels on an airplane so I'll chime in until he's back online. We had a CTA at a table in our multi-city conference. This one was paired with a QR code and allowed them to get a cool keychain.

Complete a Gartner Peer Insights survey at ObservabilityCON on the Road 2025.

Help others discover what you already know about the products of Grafana Labs and win a special prize. Scan the QR code below.

#open-share - November 06, 2025 at 07:37 PM

Love this Mary! 🎉