Mason Sokana

#10-community - April 10, 2025 at 03:00 PM

@Mason Sokana has joined the channel

#general - March 20, 2025 at 04:03 PM

@Natalie Gullatt - right now, i'm doing this through 2 different ways. First is traditional attribution/funneling. Campaign->Customer MQL-> Meeting-> Opp, etc and looking at campaign level reporting through SFDC (campaign attribution). For X campaign, how many qualified leads were generated and what was the outcome (revenue $). The other way is a bit more manual but more accurate because it doesnt rely on attribution modeling. We've build some custom reports in Tableau and salesforce that look for upsell opportunities with specific products for a cohort of accounts (your target accounts in the campaign). Ex: ABC company is apart of your upsell UI campaign, you track ABC company opps and revenue looking for opps specifically with the UI upsell and report on that revenue. Hopefully this makes sense and helps. Happy to discuss further if youre interested!

#general - March 19, 2025 at 07:31 PM

what types of campaigns are you looking to measure?

#general - March 19, 2025 at 02:04 PM

can you add me to that channel please! thanks!

#general - March 07, 2025 at 04:40 PM

@Ciana Abdollahian customer marketing, Customer success ops, Growth, campaign ops, DG/Email marketing, Support.

#general - March 07, 2025 at 03:01 PM

Yeah, happy to chat more! @Leah Miller. Here's the 1000ft view of how it operates. We've been able to reduce the volume, mixed messaging, and unsubscribes over the last few months.

#general - March 07, 2025 at 02:56 PM

@Lyndsay Merbach We just went through something similar. We've took inventory of all the comms being sent to customers, ranked and prioritized them, got everyone to agree that the prioritization was right....then we established a comms governance committee that meets weekly and reviews all communications going to customers. When there's overlap in audience/messaging/personas/etc, we refer to the prioritization that we established. That's high-level. This also helps with the push back, as now everyone has visibility into whats being sent and when. Happy to chat more in depth.

#general - February 11, 2025 at 08:35 PM

What are the best customer marketing conferences to attend this year?

#general - February 05, 2025 at 05:21 PM

+1! team is building our a referral program as well. Would love to learn

#jobs - February 05, 2025 at 03:32 PM

Hello - I still have this open role on my team, the role is now hybrid in one of our offices (mountain view, raleigh, draper). Please let me know if you’re interested!

https://app.jobvite.com/j?cj=o4UWufw8&s=LinkedIn

#general - December 18, 2024 at 06:33 PM

following!

#jobs - December 17, 2024 at 04:10 PM

Yes! Myself & @Shelly Ryder are on the same team

#jobs - December 17, 2024 at 03:04 PM

Hi Everyone - I’m looking for a customer marketing manager, focused on expansion/growth pipeline and revenue

http://app.jobvite.com/m?3XfIjnw5

#general - December 10, 2024 at 08:47 PM

@Shelly Ryder

#welcome - August 06, 2024 at 06:00 PM

@Mary Green (Owner CMAweekly) happy to chat anytime! I’ve been focused on expansion within CM for a number of years now and for several organizations.

#welcome - August 06, 2024 at 05:12 PM

Thank you @Kristine Kukich!

#welcome - August 06, 2024 at 04:04 PM

Hi Everyone! I’m very excited to be apart of this community and learn from y’all!

🌍 Location: Detroit, MI
💡Work: Director, Customer Marketing
🎯 Currently working on: Building expansion programs that generate cross-sell and upsell revenue within our customer base.
❤️Free time: Spending time with my wife and 18-month old daughter, as we prepare for our next blessing (another girl 😄) coming in October!
✍️ Linkedin: https://www.linkedin.com/in/masonsokana/

#general - July 16, 2024 at 03:14 PM

I’d also love to see these decks/presentations as well. Do you mind sharing @Kevin Lau @Amy @Emily Coleman ? Thank you!!