Rachel Bonistalli

#general - September 05, 2025 at 05:37 PM

Happy Birthday @Ciana Abdollahian!!

#general - September 04, 2025 at 07:59 PM

I met with @Karen Thomas today and she mentioned https://vocalvideo.com/ - Not trying to steal her thunder, but definitely worth speaking to her about as she had a demo from them for how to get customer video at scale.

#general - September 04, 2025 at 02:00 PM

Welcome—great community here and you will learn a ton!

#jobs - September 02, 2025 at 05:27 PM

When you say "Manager" are you using that as a bucket for Manager and Senior manager openings? It seems like it, but wanted to confirm. The salary rates for Manager have been dropping steadily where as many Sr. Manager salaries remain fairly strong though lower than they were. Is that aligned to what you're seeing?

#open-share - August 27, 2025 at 05:24 PM

Exciting news! I definitely plan to share the information with my network. I've got a follow-up with a VP soon to be scheduled.

#general - August 27, 2025 at 01:59 PM

I like the idea for a Hackathon to work solutions -- not only is it helpful to the folks in-seat, those who aren't get to work on hacking real problems to keep and/or grow skills while searching. I'm in!

Another program would be around practical AI -- I know Amanda Peacock has done some sessions. Would be helpful to have a session where we're given a scenario for building a GPT and then work through it and have the chance to ask questions in a workshop format while we are building one in a play by play method.

#general - August 22, 2025 at 01:42 PM

Yes, I'm in

#open-share - August 19, 2025 at 01:53 PM

Wish I was coming -- my uncle makes wine and made all the wine for my cousins' wedding receptions as well as planned a bottle as a favor. In short -- love this!

#general - August 15, 2025 at 05:56 PM

Will you post the recording in general discussion or announcements? I have had a conflict arise and won't be able to join today.

#general - August 07, 2025 at 07:32 PM

Look forward to it, but have a conflict. @Mary Green (Owner CMAweekly) will you record and post the session recording here? I'd love to be able to watch the playback. TIA!

#general - August 07, 2025 at 07:30 PM

I'd be curious of the KPI's that the roles are being held to if that's data that can be obtained. Also, where are these folks sitting in organizations? Some are in Demand, some are in product, some are in comms -- so that's also muddying the water, right?

#general - August 04, 2025 at 01:56 PM

Yes, this is very much needed! Have you read the book "Digital Hesitation:..." by TSIA? It's similar, but yours will be much more practical and putting marketing as a pointy end of the spear which is great. Would love if you could do a post-event presentation for CMA Weekly if possible if it won't be posted.

#general - July 31, 2025 at 07:30 PM

@Kevin Lau - not sure if you follow Nick Mehta or not, but sometime this spring around their Pulse conference in May, they announced a new head of community. So, visiting that site looks to me like they are building an advisory group around it. And, as many of you know there's a need for coordination between Digital CS and Customer Marketing, so that's likely why you were invited especially given your post several weeks ago that spelled out the need for shared goals. Awesome - that should be great networking!

#general - July 31, 2025 at 07:20 PM

I agree with Kevin and the others that to have an activity or level of effort target is minimally helpful, but the strategic focus for what is created needs to be around impact and gap being filled. I recently was with a company that was around 1k employees with three content writers on my team--I was the only Customer Marketer. Most of the case studies were several years old because they were only able to do one or two at a time. I was focused on customer evidence (logos and quotes) for the new website at the time and doing more case studies was going to be further out. So, in my book - 30 is amazing and demonstrates excellent process, cross-functional collaboration, positive product experience, and sufficient help. Keep up the great stuff especially if the ones being created support the sales and product priorities.

#general - June 18, 2025 at 11:53 PM

I've also listened to the Peerbound Podcast and Kevin Lau is the most recent episode. Alexie also recently did an episode. https://open.spotify.com/show/5GO3n6pATX10fkY8lgf3GX

#general - June 12, 2025 at 01:46 PM

How is your community configured? An option in a more complex community format at a past company (used Salesforce community that was highly customized) - we had a Members Only type sub-community for CAB and would post exclusive things there that required authentication as being part of the group to see them. I think the YouTube solution would be a better experience for the customer -- simpler.

#announcements - June 10, 2025 at 06:01 PM

Super interested, but I can no longer attend. I do hope someone will record the session and share it after (if possible) -- I unfortunately now have a conflict :(

#general - June 04, 2025 at 05:36 PM

For your team, you may want to do an exercise monthly where each person brings one thing they did great and one thing that failed as what they learned from that failure and you celebrate both -- the success and the fast learning you did from the thing that failed. That can help normalize experimentation. Good luck!

#general - June 04, 2025 at 03:09 PM

From working on a manual effort for this back in early 2023, I can share that where to start on product adoption was best determined aligning on particular stage of the customer journey that was critical. That was through CS partnership. Together, it was determined that the first use case needed to be onboarding that was rapid, seamless, as well as delighted and celebrated with the customer. CS and Customer Marketing have a vested interest in making sure that this experience is positive and has personalized elements and/or rewards/celebrations (Customer Marketing elements) as well as can be scaled to those accounts that will be digital touch only (Customer Success). If this goes well, license uptake happens quickly.

If I were doing this today, I'd use AI to find the next sticking point or what product use case unlocks a value lever which will propel the customer into possible upsell/cross sell. Some of these hurdles can be researched by doing data pulls and putting that into a ChatGPT (if company permits that) to find patterns and/or using other platforms that have AI to help. I've been researching this for next steps for innovating from that previous experience.

#general - June 04, 2025 at 02:23 PM

I've used Gong transcripts to see if there are personal anecdotes around their interests. We found that one executive was really into tennis and identified a tennis bag that was high quality and trending. Had that monogrammed and then sent a branded insulated water jug for hot tennis days along with branded quick wicking tennis towels. And like Holly, definitely did a handwritten note in the package from the exec sponsor who was on the previous company's account.

#general - May 15, 2025 at 06:48 PM

Another approach I've seen work is where you say that commensurate on time successful product onboarding they commit to x (x is an explicit ask such as permission to use their logo on the website and in specific promotional materials for the product they purchased). And then further acts of named advocacy such as quotes, case studies or videos are separate ask that goes through the CSM based upon reaching certain adoption milestones. Until the customer has received perceived value it's tough to get a commitment unless you commit to something demonstrating value to them.

#general - May 09, 2025 at 06:53 PM

Thanks so much @Amanda Peacock — great insights and guidance!!

#7-case-studies-stories - May 01, 2025 at 04:35 PM

In my experience, the fee was roughly $2/word with the freelancers I used. However, that was a couple years ago, so as Mary suggests, could have taken a jump.

#open-share - March 11, 2025 at 05:17 PM

@Katlin Hess - any possible way to participate without a work e-mail? I'm currently in transition and would be interested in G2's updates to remain current.

#open-share - March 11, 2025 at 05:16 PM

@Katlin Hess - anyway to join the session without a business e-mail? I'm currently in transition.

#general - February 26, 2025 at 04:40 PM

Yes, I would love to learn more. I've worked on programs but would love to learn more.

#job-seekers - May 15, 2024 at 08:22 PM

Hi everyone, Thanks for making this community available for those interested in sharing experience and growing in addition to finding what's next.

I'm seeking roles in Customer Marketing or Content Strategy at the Director or Senior Manager level. I'm keenly interested in helping serve the right content at the right time via channel of choice to help improve product adoption and customer engagement. I'd welcome connecting with this community for a 15 to 30 meet and greet to see how we can help each other.