Cassie Stevenson

#jobs - September 05, 2025 at 08:38 PM

Not affiliated--remote Customer Advocacy position at Hubspot. Senior Marketer, Customer Advocacy
Marketing
Remote - USA
POS-13946

About This Role
At HubSpot, our customers are at the core of everything we do. Their voices shape our products, inspire our prospects, and build community among leaders who grow better together. As our offerings continue to evolve, we have a tremendous opportunity to connect with our most impactful advocates—not just to highlight their success, but to create a thriving community of innovation, advocacy, and impact.
The Customer Advocacy Team plays a critical role in bringing these connections to life. As the Senior Marketer, Customer Advocacy, you will own and evolve the recruitment and engagement strategies for HubSpot’s upmarket advocacy program, Lighthouse. You’ll design how we attract, onboard, and energize members, ensuring they gain meaningful value while amplifying HubSpot’s customer proof to fuel launches, campaigns, and flagship moments like Spotlight and INBOUND.
This is a unique opportunity for a marketer who thrives at the intersection of strategy and execution. You’ll combine AI-powered recruitment and community engagement to build a world-class advocate experience—while partnering closely with our customer storytellers to fuel the Lighthouse advocacy flywheel.

#recordings - August 22, 2025 at 03:28 PM

@Cassie Stevenson has joined the channel

#general - March 06, 2025 at 05:39 PM

This is always a tough one. On the federal side of things, I’ve had luck securing smaller agencies such as the postal service vs the Department of Defense. At the time they let us do a press release rather than a case study. It’s also easier to get SLED customers than federal. While your federal sales team will always prefer those customers, state and local references can still help them as you build things out. We had a public sector-focused logo slide the sales team used under NDA that was quite powerful. I agree with Sara about events and speaking too—although everything is so tumultuous right now it would be tricky to plan something and (sadly) compile a solid invite list.

#jobs - February 21, 2025 at 10:46 PM

Sorry to hear it! Yes, it's odd to give an assignment so early on in the process.

#jobs - February 12, 2025 at 08:58 PM

Yes, agree to skip them! I spoke with them back in 2021 and got a strange vibe. The ironic thing is I had just produced a case study about their company and knew about it from that experience.

#cabs - February 11, 2025 at 05:36 PM

It stands for state, local and education—schools fall under it.

#cabs - February 10, 2025 at 07:55 PM

Yes, it’s probably best to jump in. If you are starting from scratch, it’s imperative to get exec agreement on the mission statement, and what they truly hope to get out of the CAB. Oftentimes there are competing interests between the product leader and CEO. In that case, you may want to eventually split it into an c-level advisory board and a product advisory board. After the mission, the make up of the CAB is very important. With enterprise customers you want a good mix of verticals. In this case, perhaps a good mix of school sizes, locations and/or product use cases would help. Then you need a realistic meeting schedule. Generally it’s 3 virtual meetings and one in person. Given these are SLED customers, you will need clarity on what they are allowed to accept in terms of travel, etc. Hope this helps! Happy to chat live too.

#cabs - October 08, 2024 at 05:54 AM

Yes, keeping it focused is great advice. Along these lines, I wouldn’t go any longer than 1.5 hours and in the future even keep it to one. With the last CAB I ran things got tricky past the one hour mark, and the CEO and I agreed to shorten it. We also used Zoom breakout rooms to some success, although you need to have engaging execs ready to run the smaller convos. Good luck!