Nick Venturella

#general - April 16, 2025 at 01:26 PM

Thank you, 🙏

#general - April 10, 2025 at 02:32 PM

Happy to share, @Sue Reukauf

#9-lifecycle-expansion - April 09, 2025 at 03:31 PM

Sounds great. Thanks @Mary Green (Owner CMAweekly). I'm starting this process now at Watermark, and want to look at some best practices from others. When I have something finished, I can share as well.

#9-lifecycle-expansion - April 09, 2025 at 03:17 PM

Hi all. Anyone have, and willing to share (in PDF or slides) a good internal Customer Marketing (CM) informational page for other internal functions to learn about and understand what your CM function is, what's in/out of scope for working with CM, and how to make a request. I'm thinking of an internal intranet page or wiki-style page. Thanks in advance!

#announcements - March 02, 2025 at 07:11 PM

Just noticing my spelling error. Thanks for catching it. “Due” was what it was supposed to be.

#announcements - March 01, 2025 at 01:27 PM

Was this recorded? I was interested in attending this but couldn’t die to overlapping meetings.

#discussions - February 21, 2025 at 03:06 PM

Based on your non-negotiables you're not likely to get all of that in one platform...Base might come close, but as @Amy Ng shared, SlapFive + Gradual community platform likely gets you 90% of the way there.

#open-share - February 18, 2025 at 04:00 PM

Happy to help.

#jobs - February 14, 2025 at 01:47 AM

https://careers.alight.com/strada/us/en/job/ALIGUSR32877STRADAENUS/Senior-Customer-Marketing-Manager?utm_source=linkedin&utm_medium=phenom-feeds

#jobs - February 05, 2025 at 09:51 PM

I second that, @Lauren Turner!

#open-share - January 25, 2025 at 10:14 PM

Thanks for the reminder, Angela! I need to make a few more nominations.

#general - January 13, 2025 at 04:53 PM

Hi @Jeanne Talbot, I don't think anyone disagrees with the power of CS and CMA working in unison, however, beyond that I'd be interested in specifics around CS vs. CMA functional tasks -- how are orgs navigating this newer approach in scope overlap, how CMA pros can best leverage their current skills and obtain more of the CS-related skills required moving forward?

#open-share - January 07, 2025 at 02:29 PM

In a B2B SaaS company's 1:many #CustomerAdvocacy programs, false advocates can be a problem, but did we create the problem? If so, how do we solve it? That's what we explore in the following post.
https://www.linkedin.com/pulse/addressing-false-advocate-nick-venturella--fi7lc/?trackingId=2MBTwgXbRTS0uboUyq0Sgw%3D%3D

#jobs - December 04, 2024 at 08:24 PM

Definitely encouraging. I am looking, so I'll take all the help I can get.

#jobs - December 04, 2024 at 08:23 PM

Definitely encouraging. I am looking, so I'll take all the help I can get.

#open-share - December 04, 2024 at 12:45 AM

If you’re interested, here’s the replay of my fireside chat with Jerry Li, CEO of Gradual (community platform): https://community.gradual.com/home/videos/customer-advocacy-programs-destination-based-or-destination-less-2024-11-21

#discussions - October 03, 2024 at 06:07 PM

Hi @Mary Green (Owner CMAweekly), my membership to the CMSweekly LinkedIn group is still in pending status, just a nudge to admit me when you're able.

#influitive - October 02, 2024 at 02:25 PM

This was posted to #discussions, but upon suggestion, am posting it here too:

Anyone out there running a destination-based advocacy program solely incentivized by intrinsic value and some surprise and delight? No self-serve rewards catalog one can redeem points for. The last few advocacy programs I've worked on were moving closer to this model, but now I'm in one that's just about there, and want to validate.

If you're in the boat I described, I would love to better understand what's working for you with such a model.

#discussions - October 02, 2024 at 01:17 PM

A destination-based program is its own platform where customers, as members, log in, or it may be set up as single sign on from your product or elsewhere, but it is its own destination for customers. Influitive, Zealot, Base, these are all destination-based advocacy platforms.

#discussions - October 01, 2024 at 09:49 PM

Anyone out there running a destination-based advocacy program solely incentivized by intrinsic value and some surprise and delight? No self-serve rewards catalog one can redeem points for. The last few advocacy programs I've worked on were moving closer to this model, but now I'm in one that's just about there, and want to validate.

If you're in the boat I described, I would love to better understand what's working for you with such a model.

#general - March 30, 2024 at 01:11 PM

It was such a great meeting and conversation. Thanks for coordinating it, @Irwin Hipsman, and thanks for your insights and willingness to connect me to others in our space, @Sue Reukauf!