Katie Aamodt

#discussions - June 18, 2024 at 02:44 PM

Update: I used chatGPT for this and it was immensely helpful. Highly recommend!

#discussions - June 18, 2024 at 02:05 PM

Hi everyone! I am currently putting together a list of requirements for a "Customer Resource Center". Not necessarily an LMS, although my requirements document will definitely include components of one (just probably ranked lower). Right now we just have a landing page on Hubspot with links to different resources for customers. I'm curious if any of you have done this and have a list put together? Or if not, maybe you could just share your top things you look for when evaluating vendors/building out a resource center? My goal is to be able to determine if we can continue getting by with just a landing page or what it would look like to build out a robust resource center for our customers, and what vendors would make sense for us to evaluate right now.

#discussions - June 11, 2024 at 04:32 PM

Congrats on the new role! I've done this a bit and I would say my suggestion is thinking through the actions you're trying to drive first. A big part of this will be determined by your audience, and then that will help you determine how many emails you think you need and what cadence. Are you trying to drive them to new products or just educate them on current offerings? If so, that might change your structure. If expansion, what funnel stage are they? Do you need to drive more awareness of the product or have they already shown an interest? I think figure out your CTAs and cadence and then determine copy from there. I hope this is helpful!

#open-share - June 06, 2024 at 04:04 PM

I just shared in a job-seeker community I'm a part of 🙂

#lifecycle - May 30, 2024 at 02:27 PM

This is so smart!

#jobs - May 29, 2024 at 02:47 PM

I'm half-heartedly looking and agree with everyone else. I think especially Marissa's point about the retention/expansion/lifecycle roles being combined with advocacy, which I personally like because I have a background in lifecycle but not as much experience with advocacy, so I'm trying to branch into that. I think salaries are remaining relatively flat compared to last year from what I've seen. And TONS of competition. The last role I applied for had over 400 applicants.

#general - May 22, 2024 at 04:39 PM

I appreciate it Shannon, thanks!!

#general - May 22, 2024 at 04:14 PM

I've thought about an LMS as an option but I'm worried we won't have enough content to merit it right now since I'm really the only person creating things, although I could probably leverage our CS team

#general - May 22, 2024 at 04:13 PM

We do not - All we have is [customers.bombora.com](http://customers.bombora.com) and we have a knowledge base that is pretty rough looking too

#general - May 22, 2024 at 03:17 PM

Hi hi- not sure if this has been asked before but has anyone either started over or started from scratch with a "Customer Resource Center"? Basically a customer portal for education/learning/product news? Ours has been abandoned and I'd like to propose we reimagine it and potentially start all over. Ours is built on Hubspot and is a pain to update so I'd also be interested in hearing how you've built yours/what tools have been helpful and generally how you approach this. Thanks in advance!

#random - May 14, 2024 at 02:07 PM

Congrats Shannon!

#open-share - May 13, 2024 at 03:54 PM

@Jennifer Lyons for sure - it's a good opportunity though because everyone who previously owned it is gone!

#open-share - May 13, 2024 at 03:32 PM

I think the group is kind of a mix, but I would say mostly more senior leadership, so that's a good angle to pitch. A lot of the people aren't actually using the product on a day to day so I think you bring up a great point about a user group vs. a CAB thought-leadership group!!

#open-share - May 13, 2024 at 02:20 PM

Looking for advice/best practices on CAB. My company has had a decently active CAB for the past year or so. It was previously owned by product marketing but we've had some turnover so right now CAB is on pause. I started in January as Lifecycle Marketing Manager and I'd really like to take over running it. BUT I'm afraid they're going to give it to someone more closely aligned to product. So my question is how do I make a pitch that I should own this and not someone from product? (or is it better if product retains control?) And related, we have a brand new CMO starting today so I'd like to prep some ideas I have for the CAB to show that I'm prepared and can bring a lot to the table - if anyone has any best practices or templates they'd be willing to share, I'd appreciate it!

#jobs - April 16, 2024 at 03:02 PM

Just interviewed with the recruiter here! Not a great fit for me but happy to pass along the info

#random - April 05, 2024 at 02:15 PM

I just started at my company and one of the first things I did was hear from Customer Success what their biggest pain points are and I created some content to help them be more successful. I know enablement sometimes fall under a different role but for me that has been great at garnering trust with them and also helps with our expansion efforts.

#general - April 02, 2024 at 03:39 PM

Thanks @Amy!

#general - April 02, 2024 at 02:05 PM

@Amy - I'm curious: What subject line did you go with and how did it perform?!

#general - March 27, 2024 at 03:08 PM

@Mary Green (Owner CMAweekly) would love to see responses but that channel is private for me. Could you add me?

#general - February 23, 2024 at 08:29 PM

Thanks @Becca Snee! good insight!

#general - February 23, 2024 at 07:22 PM

We just bought Vouch but I haven't launched it yet - I can report back, but so far I like the UI!

#general - February 23, 2024 at 07:22 PM

I've never thought about doing this - curious: who are you sending this to? All active customers? Are you segmenting based on product activity or some other engagement metric?