Sarah McCoy

#general - October 02, 2024 at 02:32 AM

Same, I’ve done it and I know we were tracking before and after but to be honest our editorial team was responsible for tracking metrics and it was so long ago I can’t recall the impact. But it was totally worth it! The field really appreciated it because it made the stories so much more easy to digest and you didn’t necessarily have to read the entire story to get the idea of how much the solutions made a difference for that customer.

#discussions - October 02, 2024 at 02:11 AM

Yes! Sent you a message. Happy to chat

#general - April 25, 2024 at 05:03 PM

Hi Aylin, I think the problem with global advocacy managers is that they’re all very busy 😂 but I’m happy to chat with you and maybe see if I know some folks more senior than I who would be open to a call.

#general - April 25, 2024 at 05:01 PM

We typically play company B-roll and create videos with the winners so that takes time and planning and they have to be notified in advance to ensure time for feedback etc

#general - April 25, 2024 at 05:00 PM

The past two companies I’ve worked for do let the winners know in advance. We typically created some type of content with nominated customers - like before the event to hype the program up and then created lots of content with the winners. We asked the nominees or finalists if they’d be interested in sharing their stories as well so it was helpful across the board in terms of content generation.

#jobs - April 05, 2024 at 04:48 PM

@Kathryn Maynard

#random - March 19, 2024 at 08:57 PM

@Heather Elliott not quick necessarily but a Reference Roundtable / Birds of a Feather discussion with a happy reference customer where you invite the most promising leads your sales team has. It moves more quickly if you have a “perfect fit” advocate on deck who would be willing to be the expert customer reference on the call. Another option is if your Field Marketing/PMM/BU has a webinar idea where customer mktg supplies a couple of customers for a panel discussion. Again, it helps to have a couple of die hard advocates, approved for external marketing engagement who would be ready to go. Those ☝️ have metrics that are easier to track as well to show impact.

#jobs - March 12, 2024 at 08:22 PM

Ok great! I’ll check it out and apply. Thank you so much!

#jobs - March 08, 2024 at 06:10 PM

Hi Dean, is this an in-person, hybrid, or remote role?

#welcome - February 28, 2024 at 03:58 PM

Happy to chat about SlapFive!

#jobs - February 16, 2024 at 03:09 PM

I've been wondering the same thing! They've reached out to me in the past w/ open roles, but I got rejected when I applied recently and I was a little confused by it. Would love to work there as I've been following their trajectory for several years now and have a few former coworkers who love working there.

#announcements - February 06, 2024 at 05:01 PM

I totally agree w/ the folks above - and would add - industry standard (depending on your industry, of course) is that case studies over 2 years old should at least be considered for removal (we've done annual audits of all case studies in my previous jobs). BUT we often kept older case studies IF (the customer hadn't fully churned of course) it was an industry or solution we didn't have a lot of customer proof for OR if the logo was too valuable to remove (i.e. enterprise logos that are generally difficult to obtain). If a case study was older and we still had a good relationship with the customer, and the bandwidth / case study is deemed valuable, we'd sometimes do a super light refresh to it so the product terms were up-to-date, etc. and make sure it was on the latest case study template, etc. Hope that helps. I know SlapFive has an automated a reminder to audit content on x date that you specify which is super handy.

#jobs - February 06, 2024 at 04:53 PM

Whoops, never mind, I missed the part about being based in India. Apologies!

#announcements - January 19, 2024 at 07:10 PM

Hey @Justine Winkler I'm not 100% sure of what the needs are for an Exec Sponsorship program to be able to speak about whether or not BriefingSource would be a great fit and I also wasn't an admin of the tool. If you have the time, maybe check them out? <https://briefingsource.com/solutions#executive-meetings>

#jobs - January 04, 2024 at 02:24 PM

One of my dream companies but sadly my state is excluded from this remote role 😞