Ornella Mariño's Profile
Ornella Mariño
Recent Messages
#announcements - February 02, 2024 at 02:03 PM
Hi! @Emily Gover, @Cristina Levenetz & @Julie Neumeister I DM you about this topic. Happy to chat!
#announcements - January 05, 2024 at 04:40 PM
Of course, my pleasure! I'd love to connect with you @Maria Colusi
#announcements - January 05, 2024 at 03:31 PM
Hi @Maria Colusi! Recently I joined a Webinar about Customer Awards. I saved two examples that i loved! I hope this help to inspire you.
Also, I think the following question could help you to design the awards:
1. What do you want to highlight? For example, those customers whose actions are aligned with your company´s values? Or the ones that bring more profitability?
2. Who will choose the winners? I like the idea of a transparent votation. Sharing their success stories so the rest of the customers can vote.
#open-share - December 22, 2023 at 05:49 PM
Hey! Happy Friday!
📢 New blog post: 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐚 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐂𝐞𝐧𝐭𝐫𝐢𝐜 𝐂𝐮𝐥𝐭𝐮𝐫𝐞🚀🌟
Do you want to get all the collaborators on board but don't know how to achieve this critical goal? 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫-𝐜𝐞𝐧𝐭𝐫𝐢𝐜 𝐜𝐮𝐥𝐭𝐮𝐫𝐞 𝐢𝐬 𝐭𝐡𝐞 𝐚𝐧𝐬𝐰𝐞𝐫.
💡 Dear community, I hope you find this first article helpful in driving one of the biggest challenges. Happy to listen your feedback and to connect:
#announcements - November 01, 2023 at 11:27 PM
Hi! I recommend you to search about the differences between Transactional vs Relational surveys. What you have mentioned are transactional, I mean you focus on a specific phase of the CJM. A relational survey try to understand the brand satisfaction. I think the best is both. Of course, as you say is very important to avoid the customer burning out, so the time intervals should depend on your business. Relational are used to be done once or twice a year.