Alana Merdzan

#jobs - December 18, 2024 at 09:53 PM

Hi all! I'm looking for a new Sr. Customer Marketing Specialist to join my team. Remote (US/Canada). Looking for someone to run our upsell campaigns, customer-ABM program, and product launches! If you know of anyone please let me know or they can apply here: https://www.linkedin.com/jobs/view/4103535279

#announcements - January 16, 2024 at 05:04 PM

Ah this looks fantastic! Thanks for sharing @Daniel Palay.

#announcements - January 16, 2024 at 03:15 PM

Hey Leah! I have a few thoughts on this.. I think it depends on the goals of your campaign and the channels you are using to promote the content. For example, if you are trying to engage a different persona within your install base and build a lead list of net new contacts, gating content that resonates with those buyers is ok (especially if you have a good follow up cadence with the account owners).
I think it's always good to speak to the DG team as if they were in the shoes of the customer (would you fill out a form on a vendor piece of content that you already use) - maybe if you caught my attention on a Linkedin paid ad and I really wanted to see it but if you are promoting gated content through email I would likely bounce if I landed on a form because I wouldn't expect it if you already have my email... so channel is also important.

#announcements - January 16, 2024 at 03:07 PM

Thanks Diana!

#announcements - January 16, 2024 at 02:00 PM

Hi everyone, I am sure this question has been asked before but I would love to hear what this community thinks are the best customer marketing/customer advocacy conferences to go to this year?

#jobs - November 21, 2023 at 02:56 PM

I know, I am sorry! Maybe one day 🙂

#announcements - October 03, 2023 at 01:57 PM

Wow congrats on this @Evan Huck, this is a huge accomplishment! 🥳