Axel Lavergne's Profile

Axel Lavergne

Recent Messages

#reviews - September 24, 2024 at 03:15 PM

Thanks for the shoutout @Alexie Glover 🙂 @Liza McGraw that's exactly what we do indeed, can I show you around the app this week?

#linkedin - July 11, 2024 at 07:01 AM

Congrats!!! Here's a [handy (free) tool](https://app.reviewflowz.com/g2_products/absorb-software-absorb-lms?g2_category_id=corporate-learning-management-systems) to track your weekly progress across all categories 😇

#general - July 02, 2024 at 08:03 PM

Are you looking to export g2 reviews from the past 6 months with the reviewer name when available? If I understand this correctly, you can download a full export (or a free sample first) for $0.10 per row [here](https://app.reviewflowz.com/exports/404dd6d5-dc1e-4406-ac66-7c8bb7ebd620). Once you have that, you'll still need to match partial names with your Hubspot contact list. Going from the whole internet to your hubspot contact list makes the haystack a lot smaller, but it's still a needle in a haystack type problem. If you're hoping to get reviewer information sent to hubspot, and cross-referenced with your customer data to actually match new reviews to the right contact, it's part of what we do at [reviewflowz](https://www.reviewflowz.com/), we can help with that 🙂

#reviews - May 09, 2024 at 04:37 AM

Interesting approach In my experience, whoever reviews you on one platform are your most engaged customers, so the most likely not to be overwhelmed _and_ the most likely to review you again. The first thing I'd do for GPI reviews is ask past g2 reviewers, with proper segmentation on top as @Alexie Glover mentions: focusing on decision makers rather than users. So I wouldn't split between the 2 platforms but if you need to and want to know how much you can dial down g2 volume to push GPI, I'd recommend checking out this free tool (we built) to get a better sense of the distance between you and your competitors on the g2 grids. [https://www.reviewflowz.com/g2-rank-tracker/](https://www.reviewflowz.com/g2-rank-tracker/)

#reviews - May 08, 2024 at 03:56 PM

Hey Maura, have you tried donations to a charity? With a significant amount? If incentives aren't working, it's very usually bc they're too low, or not directed at the right person

#general - April 25, 2024 at 05:21 AM

Capterra is by very far the leading platform in "old school" software categories and outside of the US. If you're in a red ocean type category and addressing SMBs it's probably the one you should focus on. If not, it definitely doesn't have the hype that G2 & GPI have. I wrote a [short post](https://www.reviewflowz.com/reviews/gartner-capterra-getapp-software-advice/) detailing the gartner review sites, how they work, and how to make the most of it. It might be helpful.

#reviews - April 19, 2024 at 01:32 PM

Hey @Liza McGraw I used to run those analyses with the SEO team, they're usually the ones who know the SERPs best, and they have the tools (ahrefs, semrush, search console, etc) to get the numbers. I'd recommend looking into "{Your brand} reviews", "{Competitor} alternatives", and "{Category} software", "best {category} software", etc. If you're digging into categories, you might find [this free tool ](https://www.reviewflowz.com/g2-rank-tracker/)useful

#jobs - March 08, 2024 at 12:07 PM

Ahah they do have offices in NYC & Seattle, I'm not entirely sure it _has_ to be in Paris

#announcements - January 04, 2024 at 08:13 AM

Hey @Shannon Howard I wrote down what we usually recommend to our clients in [this post](https://www.reviewflowz.com/review-management/review-management-b2b/#Carefully_pick_2_to_3_platforms_you_want_to_optimize). Here's the TL;DR 1. If you rely on search ads extensively, make sure you get at least 100 reviews per geo on one google-certified platform. Just the one. The usual suspect is Trustpilot, but there are plenty. It'll get you stars on Google, and on avg a 20% bump in CTRs. This is where the big ROI is short term. 2. Pick 2 - 3 platforms. Not more. 3. Capterra, Getapp, and Software advice use the exact same reviews (some people aren't aware) and you can pay to play. It's a PPC model and your position is directly defined by your bid. They claim reviews help with a "quality score" of some sort, but really it doesn't account for much. If more than 3 people are bidding on your main category, there's no point playing the organic game (getting reviews), it's a lot cheaper and faster to pay to play. 4. If integrations are a big deal to your business, be sure to get every single integration user to review you there. For example if you have a Salesforce integration that's driving real ROI, make sure you don't ask Salesforce users for a G2 review. Ask for an AppExchange review instead. Also massive ROI there. These platforms are usually tons less competitive, and they're where the money is. 5. For lack of anything better, google your brand + reviews and pick the top 3 websites. Send all the reviews you can to the platform with the highest ranking potential (lowest # of reviews you need to get top 3 and lowest review velocity) and get 10 - 20 5-stars per quarter on the others just to get the ball rolling and maintain fresh 5-stars. Change your focus to the next best once you hit top 3, maintaining the avg review velocity of the top 5. Meaning if the top 5 gets 45 reviews / quarter on average, you'll need 45 reviews / quarter on that platform. Not 50. Not 100. Not 15. Just 45. 6. Do not settle for the quarterly G2 & Gartner campaigns that drive 15-20% collection rates. Happy customers are hard enough to come by that you shouldn't settle for anything under 35% collection rate. Also, make sure you know who's reviewing you. Do not get locked into a single platform. They're your customers, and they're reviewing you. You should own the relationship. 7. Always-on is tons more effective as blast campaigns. Review recency is grossly over-rated on the main software review platforms because they're in all-out war for SEO positions and need fresh content. This means a 3 months old review is worth a lot less than a 1 week old review. Getting 2 reviews / week gets you ranking higher than getting 9 / month. 8. An efficient way to increase collection rates is to escalate requests: Ask for a review on one platform. Once they've submitted it, ask them if they'd be willing to repeat the exercise on another platform. Make sure they don't copy paste. They usually can't because the fields aren't the same anyway, but a good way to ensure they don't is to know they reviewed you before the review is made public. Have them let you know or fill in a 2 question form or something after they submitted their review. 9. Use rewards. Either reward the customer directly, or mention explicitly that you're rewarding the staff asking for a review 10. Use a personal touch. The most effective way to collect reviews, by very very far, is to ask for one right after a positive human interaction. Support ticket solved quickly is the most widely used, but there are plenty of times when humans speak to customers. This is when you need to ask for a review. Also, do not write "we" when asking for a review. "I" & "You" only.

#random - November 03, 2023 at 10:50 AM

Hi everyone! For research, I'm looking for examples of testimonial advertising – Be it Linkedin, Youtube, IG, Facebook, or anything else – Any cool examples you've seen recently? I really like what ActiveCampaign is doing framing Mailchimp as limited & pricey with customer testimonials for ex

#announcements - July 21, 2023 at 07:31 AM

South of France (Provence) & Normandy