Adam Avramescu

#announcements - September 20, 2023 at 03:27 PM

Thanks for your perspective here! Just to be clear, I'm asking about referrals (actually sending us another prospect who becomes a customer), not reference calls

#announcements - September 20, 2023 at 12:15 PM

Does anyone have a rough guideline on conversion rates for customer referrals? For context, we’re a B2B company exploring referral programs, but our Product Marketing team points out that referrals typically work much better in B2C where you have a high proportion of end users who are willing to be advocates, and in general you’d need 10,000 customers to generate 1 referral. Does anyone have any reactions to this or data that would help us answer the question of whether that ratio is accurate?