Cindy Aitken's Profile
Cindy Aitken
Recent Messages
#announcements - September 10, 2023 at 05:46 PM
I’m so sorry, Mary.
#open-share - August 25, 2023 at 03:26 PM
Appreciate it, Evan. Good thoughts, as always.
#open-share - August 25, 2023 at 02:58 PM
Hi all. I am in need of some inspiration and ideas. We’re challenged (and pressured) with getting our larger brand customers to engage in video projects and case studies, and the customer regularly cites compliance issues, not having time to participate, not seeing the value in the activity in general, etc. We also don’t necessarily have any of these things written into MSAs and are very limited in terms of how we incentivize something like this. I’d love to hear of any successes in how you’ve been able to navigate these kinds of challenges. And if you don’t want to share any of this publicly, please DM me. Thank you!
#announcements - August 10, 2023 at 08:35 PM
Yeah, it’s tough and does feel archaic. We did it this way to also ensure folks were using the right logo!
#announcements - August 10, 2023 at 08:28 PM
Amanda - for logos, we created a deck organized by industry that we update quarterly. Essentially a single source of truth for the logos that are approved. It was a lot of work to stand up but has been helpful with managing the daily asks on this kind of thing.
#announcements - July 21, 2023 at 03:25 PM
I got engaged at Tulum! :)