Michael Sciano

#announcements - February 07, 2024 at 02:23 PM

We should ALLLLLL LEAVE G2 and peer reviews in the dust. #overrated. #hottake :)

#announcements - February 01, 2024 at 04:06 PM

The master herself - @Becky Susko should be leveraged here! I just stole/copied what she did!

#announcements - January 12, 2024 at 05:37 PM

@Mary Green (Owner CMAweekly) i never got back to you! Um, it's a manual job for us all right now. 3 or 4 of us have to manage the different brands/sites. As you can see, some of the brands have more than others. For our leadership, they can quickly see how things are progressing. We update it weekly, which I think is too often. (reviews don't always come that quickly). AND, if you have a specific campaign running, like we did in November and december, your numbers can get deceptive. For example, we had something like 50+ reviews come in over 2 weeks time. So, our delta number was like +47 and +16...but then the cut-off date for a promotion hit and the reviews slowed down, so the delta became -37 or something. that doesn't tell a good story. We just got 50+ reviews! And then we got 4. Everything is ok! For planning, @Emily Smith is our powerhouse strategist for this. I steal her ideas honestly. She comes up with monthly/quarterly ideas, where to focus, which sites to focus on, etc. in addition to our "always on" efforts.

#announcements - January 04, 2024 at 09:18 PM

@Meg O'Hearn literally updating them for Dec '23 this afternoon. here's a screenshot of our dashboard across 3 brands. (each brand has determined which platforms to focus on based on the audience and the budget, etc.)

#announcements - January 04, 2024 at 12:51 AM

Hey Shannon - we utilize a range of sites across our 3 brands at ServiceTitan. We (the we being @Emily Smith, me, and a few others) really try to focus on where our customers are participating. For example, ServiceTitan has to focus on G2, Trustpilot, Google, and Capterra. FieldRoutes manages 5 or 6. And, at Aspire, I manage 1 - Capterra. The Aspire team made an intentional decision to focus on Gartner/Capterra since all of our reviews were there. We had ZERO on G2 and other platforms two years ago. So, instead of spreading ourselves across a bunch, we decided to invest in capterra - for SEO, for reviews and content, etc. Our customers seem to go to Capterra/Get Software for whatever reason, but now it has really worked. If someone googles for Aspire Software reviews, they are going to end up where we want them because we don't have profiles on any of the other sites. Separately, yes, we worked with the Gartner team to consolidate two previous software products (Go iLawn and Land1) into a newly launched product a year ago (PropertyIntel). The Gartner team was really helpful to use and associate the reviews of the other two products into the new product and profile. We just had to show screenshots and marketing material proving the new product was replacing these two with similar functionality.

#announcements - January 04, 2024 at 12:43 AM

@Andru Creighton at Orca has tools hooked into Salesforce specifically for keeping track of activities from advocates.

#announcements - January 04, 2024 at 12:42 AM

we have monthly goals and I hate them! I hate peer review sites and I'm not afraid to say it! I've tried to include the links/promotion of reviews into as many automated series as possible so they are "always on" and I only have to do an intentional, manual campaign 3 or 4 times a year.

#announcements - December 11, 2023 at 03:28 AM

Hey @Rebecca Grossman - Just had our annual conference in early November. We had a few specific upsells to position. We did a variety of things: • incorporated the top 2 in the main stage opening • incorporated both in the product roadmap session • each upsell had its own specific "deep dive" breakout session (scanned name badges of those who came) • had a specific kiosk in the exhibit hall dedicated to upsells - it was 2-sided with an additional demo desk next to it (3 screens total for demos and looping videos) • Announced a sales promotion via mobile app (push notification) available at the kiosk - prior to the event, we used this teaser to promote app downloads (stay up to date, networking opportunities, and, oh yeah, deals to save money on products). • There was a huge video display screen in the lobby area of our event space and part of the looping video highlighted 2 upsell products and had QR codes to landing page with the sales promotion. Hope that gives you a few ideas!

#announcements - October 20, 2023 at 10:07 PM

well, we still incorporate challenges and results, but we're trying to not avoid the details and not make it sound like magic. So many stories are like, "before XXX it was miserable and all we did was sign a contract and 💥 look at these amazing results." really trying to zero-in on specifics - whether it's about a role/persona, or an area of their business - and then tie results to that part. But, also share the details and real-world experience of challenges.

#announcements - October 20, 2023 at 04:31 PM

absolutely! we're trying to abandon the whole tiring monotonous format of challenge/solution/results. Just makes it sound like an easy button. I've incorporated customer voice into new blogs about implementation, our Year One Journey, and even our product health scorecard. And, even stories about the customers - we've focused on specific roles and jobs, as well as advice. Trying to humanize our customers as much as possible. Here are some examples: How to work with your CSM (part 1) <https://www.youraspire.com/blog/cam-property-services-path-to-efficiency-implementing-aspire-software> CSM (Part 2) <https://www.youraspire.com/blog/building-a-strong-relationship-with-your-customer-success-manager> Implementation <https://www.youraspire.com/blog/how-one-landscape-company-kept-their-software-implementation-on-track> Year One Journey <https://www.youraspire.com/blog/year-one-journey-maximizing-your-first-year-on-aspire> Success Story <https://www.youraspire.com/blog/cam-property-services-path-to-efficiency-implementing-aspire-software> Health Scorecard <https://www.youraspire.com/blog/harnessing-the-power-of-data-with-aspires-health-scorecard> Advice from a customer <https://www.youraspire.com/blog/advice-from-a-green-industry-marketing-pro>