Maria Sturgeon

#announcements - September 19, 2023 at 07:59 PM

Can you lead with the engagement aspect or networking with their peers? I have found that folks register more often when they know they will meet with peers sharing similar business challenges/business outcomes, etc.

#announcements - September 11, 2023 at 01:01 PM

So sorry my dear. Sending love and prayers your way!

#open-share - August 18, 2023 at 02:48 PM

I love all of this! Makes me miss F2F events right now. Have you considered a Champions reception for the customers and their respective account Execs as well as inviting the company LT? Also, are there key analysts attending NY event? If so, you can partner with analyst team to connect the Champions.

#announcements - August 15, 2023 at 02:18 PM

Yes, we did this at Teradata very well and always provided additional value to the call. We did not need customer approval unless it was a new story as we had signoff with the customer authorization story when they approved the story for public use. Highlighting business outcomes/ROI is key!

#announcements - August 08, 2023 at 01:56 PM

I do not as our Events team handled coordination and travel arrangements for main speakers. For our October event, speakers were generally selected by July from their submissions (April deadline). If the speakers were specifically related to customer reference activities (e.g. hosting group reference lunches), they could redeem points for travel and hotel through my team, and we had processes in place where they could make their own arrangements. Happy to chat via phone if needed.

#announcements - August 04, 2023 at 02:28 PM

Yes, at several companies, we had the customers sign an official form, especially if a recording was involved or content posted post-conference. At one company, it was actually integrated as part of the speaker selection process when they submitted to speak.

#announcements - July 21, 2023 at 01:58 PM

Really makes me think about customer advocacy and gratitude. Every employee was super courteous - especially Sharon from Magnolia Market who we spoke with several times. Also, I bought a lotion and totally forgot it was too large to take through security. Naturally, the TSA agent was not as courteous and discarded it. I called Magnolia to see if I could reorder when I got home, and they sent me one for free. Now, that makes me want to be an advocate for life. Surprise and delight!

#announcements - July 20, 2023 at 07:38 PM

Happy to share all of my pics and thoughts with you! We drive by Baylor too but did not stop, but I wanted to see their welcome center as my first VP and his wife funded it, and he passed away a few years ago. Touching.

#announcements - July 20, 2023 at 07:36 PM

I want to work for Chip and Joanna! Their business model is incredible. It is a small area, but every store/business was first-class. I would go again! I did check for virtual positions:)

#announcements - July 20, 2023 at 07:18 PM

My cousin and I went to Waco for a few days! HOT but loved it!

#announcements - July 17, 2023 at 08:28 PM

Does this help?

#announcements - July 14, 2023 at 02:35 PM

• Hi @Bree Bunzel, We did not bring on a speaker coach for everyone, only for the main keynotes. We had a very large, private conference space with breakout rooms for private meetings where our advocates could meet with prospects, customers, analysts and media all in one place. Meetings would be arranged prior to the event and onsite. In the middle of the room was a large lounge space with refreshments where our advocates could come in and just take a break - also an opportunity to develop the relationships with our customer advocacy team. We also did room drops for our advocates (they were official members of our program) 2-3 nights and had a special reception just for them and their respective account reps. Lastly, we hosted group lunches 3 days and had about 10 advocates featured each day. Each table sat 10 folks and acct reps would sign their folks up in advance. Tables were always filled up about 2 weeks prior to the event. This also helped reduce 1:1 mtgs for top customers so they loved being hosts. Hope that helps!

#announcements - July 05, 2023 at 09:23 PM

Sorry I missed this. I am watching the recording now. It's a good one!

#jobs - July 03, 2023 at 01:12 PM

Anyone with CMO aspirations? Let me know if you are interested in this position. Confidential *“CMO”* search for a large, private equity owned company headquartered in the Midwest. This is a recurring revenue business, operating across the U.S., on its way to 2 million customers. We are looking for senior-level marketers who have deep experience with recurring revenue businesses, whether subscription-based or membership-based. The priority is finding someone with deep customer acquisition experience, but we will consider marketers who lean towards loyalty and CRM, too. The company is headquartered in a large metro in the central time zone, and while the CEO would like the new CMO to live locally, and be in the HQ office five days/week, hybrid scenarios are possible. The profile we’re seeking is detailed below: • *Recurring Revenue* – Subscription-based or Membership-based business models • *Acquisition* – Priority is customer acquisition experience (KPI’s: CPA, LTV) • *Traditional Tools* – Radio, TV, Outdoor, Direct Mail, Print • *Digital Tools* – Paid Search, Paid Social, Email, Display If this opportunity sounds interesting to you – or someone you know – please reply with a resume, for our eyes only. We’ll take a close look, and if we think there is strong potential for a match, we’ll get back to you with more details on the company, compensation, etc.

#announcements - June 09, 2023 at 09:16 PM

Hi Evan, I have led some customer roundtables with government customers. Feel free to DM me on Slack or call me at <tel:9376720657|937-672-0657>.

#announcements - April 16, 2023 at 01:04 PM

Thanks so much! I'll check it out!

#announcements - April 13, 2023 at 07:15 PM

thank you!

#announcements - April 13, 2023 at 03:23 PM

Hi all, My job was impacted by company-wide lay-offs this week. Please keep me in mind if you hear of opportunities. Thanks!