Jennifer Doyon

#open-share - July 23, 2024 at 12:59 PM

Welcome back, Ciana! Such adorable pics Best of luck juggling all the things, and hoping your boss is a good napper 😄

#discussions - July 22, 2024 at 06:35 PM

Hi Allison, Another idea is to develop an Executive Sponsorship Program (ESP) and align customer CEOs with execs from your company. Design the advocacy journey as Vera suggested with multiple touchpoints that are of interest to the C-level contact. They may want to speak at an industry event, connect with an analyst, or mentor another C-suite connection, Finding out what interests them can be very eye-opening.

#discussions - July 22, 2024 at 06:30 PM

Hi Amanda, There is a lot to think through, but tracking your advocacy efforts in Salesforce is not a huge lift. It will involve adding some fields at the contact and account levels, and I would recommend creating an Advocacy task to track recruitment/onboarding, request fulfillment, and/or customer evidence creation. I am also happy to share some ideas 1:1 and show you some that I have created with my clients.

#announcements - May 19, 2023 at 05:18 PM

@Rebecca Grossman Replies to your other questions 2. Yes, this would be referrals from your customers who are naturally advocating for you. Needs to be tracked. 3. Across all of these formulas, insert your data (avg deal size, # of sales reps, company's targeted growth rate, etc.) 4. This was an average found across studying 100 programs. Some are as high as 13%!

#announcements - May 19, 2023 at 03:47 PM

@Rebecca Grossman (Sorry, I didn't mean the CLTR/V to come across as an actual formula. It's a bit more in-depth than that.) Essentially, you are taking the annual revenue for all of your non-advocates and comparing it to your active advocates over a period of time to show the increase in spend. I've found execs are blown away when they see this trend.

#announcements - May 18, 2023 at 01:09 PM

Hi Rebecca- We (at Referential) have a metric we run for CLTR/V (client lifetime revenue/value) to show the increased spend of advocates over time. It's not easy to run without a CRM & RMS, but it can be done! I'd be happy to chat with you about this. Also, here's a slide to show a few ROI metrics, if this is useful: