Jennifer Doyon's Profile
Jennifer Doyon
Recent Messages
#general - August 22, 2025 at 03:44 PM
Hi @Scott Stransky I haven't heard about this event. Do you have a link?
#open-share - August 12, 2025 at 08:48 PM
For anyone in the Boston vicinity, if you have not heard already, there is a meetup this Thursday evening Aug 14th, from 6-8 p.m. run by CAMP Boston, i.e. Customer & Advocacy Marketing Practitioners of Boston.
RSVP here:
@Asha May, from BitSight is hosting! For questions about the event or CAMP Boston, reach out to @Evan Jacobs
#jobs - August 12, 2025 at 03:20 PM
Not affiliated
#general - July 31, 2025 at 03:03 PM
@Madeline Coke Adding on to Vera's comment--we do this analysis for our clients, and it always raises eyebrows with execs. Taking it one step further, we prove that advocates remain as customers longer than non-advocates. Here's a blog on the topic:
#recordings - July 31, 2025 at 02:06 PM
@Jennifer Doyon has joined the channel
#general - June 23, 2025 at 03:49 PM
+1 for Wistia! I have used that and it worked well as far as simple access and password protection.
#general - June 02, 2025 at 01:01 PM
Hi Sarah, I'm always on the lookout for current statistics related to community/advocacy programs. You'll find a lot of the stats quoted in articles/blogs are quite dated!
We do regular analysis of our clients' customer base related to spend and longevity. Looking at current research (from our sampling), I can share that advocates spend on average 5.6x more than non-advocates.
#general - May 30, 2025 at 05:02 PM
Usually in Oct, but it's Nov 17-19 this year
#general - May 29, 2025 at 01:25 PM
#general - April 03, 2025 at 04:01 PM
Yes, I can join at that time on Wed! Feel free to send the invite to
#general - April 03, 2025 at 03:53 PM
Hi @Cameron Olshansky! I've coordinated many of these and would be happy to share some best practices. We run them as an independent 3rd party and don't allow any vendor contacts on the call--only the reference and the prospects. We ask the prospects to use first name only, get their permission to record, and then have the edited call as a reference asset to share afterward. It's a phone call only, no video.
#general - February 28, 2025 at 03:50 PM
#open-share - July 23, 2024 at 12:59 PM
Welcome back, Ciana! Such adorable pics Best of luck juggling all the things, and hoping your boss is a good napper 😄
#discussions - July 22, 2024 at 06:35 PM
Hi Allison,
Another idea is to develop an Executive Sponsorship Program (ESP) and align customer CEOs with execs from your company. Design the advocacy journey as Vera suggested with multiple touchpoints that are of interest to the C-level contact. They may want to speak at an industry event, connect with an analyst, or mentor another C-suite connection, Finding out what interests them can be very eye-opening.
#discussions - July 22, 2024 at 06:30 PM
Hi Amanda, There is a lot to think through, but tracking your advocacy efforts in Salesforce is not a huge lift. It will involve adding some fields at the contact and account levels, and I would recommend creating an Advocacy task to track recruitment/onboarding, request fulfillment, and/or customer evidence creation.
I am also happy to share some ideas 1:1 and show you some that I have created with my clients.
#announcements - May 19, 2023 at 05:18 PM
@Rebecca Grossman Replies to your other questions
2. Yes, this would be referrals from your customers who are naturally advocating for you. Needs to be tracked.
3. Across all of these formulas, insert your data (avg deal size, # of sales reps, company's targeted growth rate, etc.)
4. This was an average found across studying 100 programs. Some are as high as 13%!
#announcements - May 19, 2023 at 03:47 PM
@Rebecca Grossman (Sorry, I didn't mean the CLTR/V to come across as an actual formula. It's a bit more in-depth than that.) Essentially, you are taking the annual revenue for all of your non-advocates and comparing it to your active advocates over a period of time to show the increase in spend. I've found execs are blown away when they see this trend.
#announcements - May 18, 2023 at 01:09 PM
Hi Rebecca- We (at Referential) have a metric we run for CLTR/V (client lifetime revenue/value) to show the increased spend of advocates over time. It's not easy to run without a CRM & RMS, but it can be done! I'd be happy to chat with you about this. Also, here's a slide to show a few ROI metrics, if this is useful: