Brittnee Dawson's Profile
Brittnee Dawson
Recent Messages
#general - January 10, 2025 at 03:19 PM
haha oh no! deleting...haha no idea how this just happened!
#general - January 08, 2025 at 09:44 PM
2025 is an evolving year for sure!! What type of programs are you currently managing? i.e. customer marketing means 5000+ 😉 different things. Do you manage adoption, growth, and advocacy? Events? CABs? Depending on what your organization looks like, this year may look different.
Technology is making a big splash for us in terms of how we can provide efficiency to drive revenue and growth for the company. For example, we are using Champion to better track job changes (talk to @Gianna Scorsone for more info) and connecting to lifecycle programs. While also implementing Laudable (connect with @Angela Ferrante) to make it easier to access customer voice.
(Long answer, so much to say, happy to chat! 🙂)
#general - January 08, 2025 at 09:38 PM
Thanks for the mention Mary. Happy to chat Nicole. 2025 is definitely an evolving year.
#discussions - November 19, 2024 at 10:46 PM
This is incredibly insightful—thank you for sharing! I really like the idea of incorporating a checkbox into a single agreement.
Currently, over 50% of our customer base has had the language removed from their contracts, so we’re in a bit of a backtracking situation.
A follow-up question for clarity: What’s your threshold for approvals? For example, if a customer approves logo usage, do you follow up with them again to formally approve a quote via a separate document? (or that is more of a courtesy awareness)
I assume more comprehensive uses, like case studies, would still require formal approval documentation if not detailed previously.
#discussions - November 19, 2024 at 05:26 PM
We’re evaluating how to manage customer experiences around logo usage, quotes, case studies, and speaking engagements for 2025. As we work in the financial sector, we’re dealing with extra scrutiny on what needs to be formally agreed to. Many of our customers have had their marketing rights removed in their initial contracts, so there are scenarios where we need to go back to them to clarify what we can and can’t do. (which is also a best practices to let the customer know how we are using their voice, right!)
My main question is: What are your best practices regarding customer agreements for logos, quotes, case studies, speaking engagements, etc.? Do you manage these through separate agreements, or is there a single agreement that covers all these requests?
Once you get the " yes, " it's not always the most enjoyable part of the job, but we’re reassessing how to handle these requests more effectively. We would love to hear how others approach this.
(Does anyone have the magic to make this part easy. 😉)
#general - October 15, 2024 at 01:37 PM
@Jenna Feldman - See some proof here for a sentiment/quote for our Laudable biz case. 🙂
#general - August 16, 2024 at 02:23 PM
@Ciana Abdollahian & @Carey Jordan - At Alphasense, we are creating a Communication Council business case as well. If you don't mind, would it be okay if I joined your conversation?
#discussions - July 17, 2024 at 04:36 PM
@Jenna Feldman - Interesting thread here based on our current challenges. 🙂
Thanks for sharing your experience, everyone. You are not alone. ❤️
#jobs - January 25, 2024 at 02:14 PM
Hi Jessica, Please get your application in and I'll take a look. If you have specific questions, feel free to DM me. Best of luck to you!
#jobs - January 23, 2024 at 01:59 PM
@Ari Hoffman!!! Such a sweet compliment. THANK YOU!! ❤️ (Side note: let's catch up soon!)
#announcements - July 06, 2023 at 01:47 PM
Hi Angela - I am interested!
#announcements - March 27, 2023 at 02:20 PM
I am going to go in depths of Asana and Google to see what we can make happen. Try to make some magic that us marketers need to do. 😉
#announcements - March 27, 2023 at 02:19 PM
Thank you all!
#announcements - March 24, 2023 at 02:28 PM
Happy Friday!! 🎉
A CMA-like question (but not really, kinda?) - I am partnering with our prospect-facing DG team to put together an internal-facing calendar that shows prospect AND customers outbound activities. The cal would showcase the event/activity + resources to promote that activity.
Challenges:
• We do not have a intranet. Basic Google drive and calendar use across the company
• Marketing manages all of our schedule in Asana (which the rest of the org doesn't have access to) What is efficient for the marketing team that won't create duplicate tasks?
• Our content is managed on Guru, not the best solution
• Sales and CS want to filter by segment (not see EVERYTHING that applies to their accounts)
From an enablement perspective - how do you showcase all your marketing activity across the organization?
#random - March 15, 2023 at 04:27 PM
Thank you all for great insights in such a quick time. Appreciate it! I will pass all of this to our reviews manager.
#random - March 15, 2023 at 03:50 PM
Thank you all!!Customer marketing is so new to my organization that community or a full advocacy program site are not built yet. 🤪 really stretching to get engagement. ha
#random - March 15, 2023 at 02:53 PM
Third-party review question -
Every quarter we pick a vendor (G2 or Trustradius) to do a campaign for reviews. To create the list to send to the vendor to do their email promotion, we pick promoters from NPS that quarter to include in the campaign.
What other criteria do you use to include in your review campaigns?
What is your frequency cap for asking for reviews? (I have in my head, six month minimum)