Kaily Baskett

#general - October 09, 2024 at 08:46 PM

Awesome! Excited to meet you there!

#general - October 09, 2024 at 08:29 PM

@Katlin Hess aw darn it!! We’ll miss you, I hope the CAB goes great!

#general - October 09, 2024 at 07:17 PM

Umm yes please!!! Adorable!!! @Irwin Hipsman

#general - October 09, 2024 at 05:13 PM

Looking forward to seeing you there!

#announcements - June 07, 2024 at 07:08 PM

@Mary Green (Owner CMAweekly) You’re always communicative about the rules, what a shame they didn’t follow! Their loss

#open-share - April 18, 2024 at 02:24 AM

Hi @Kevin Swecker recorded references are an effective way to scale reference programs with content. Not only are they available to be shared 24/7, meaning they can be shared earlier in the sales cycle than a traditional 1-on-1 call can occur (which means they can help eliminate questions, fears, and doubts of buyers earlier in the sales cycle), but they also enable you to have full confidence that you won’t set up a call with a client having a bad day. Recorded references can result in the concept of “reference deflection”, which has been shown in to reduce the need for 1-on-1 reference calls by 60%. As opposed to sending clients a 30 min recording of a client answering the questions that typically arise during reference calls, I recommend create assets in a snackable format for the buyer. I’m happy to discuss best practices and ways to achieve if this is helpful. Fee free to DM me and I’m happy to provide resources or answer any questions you may have. Thanks.

#general - February 23, 2024 at 08:18 PM

@Ajay Nawathe SO sorry to hear this, but it would definitely be worth staying in touch with them if things change! You could also ask for a referral if they know anyone else (if you were talking directly to the person you would've reported to)

#general - February 23, 2024 at 07:57 PM

To Lauren's comment, if you're also looking for a way to tie customer content usage into revenue or manage any other aspects of a customer marketing or advocacy program (reference management, customer lifecycle marketing, driving reviews), SlapFive is a broader platform. But these point solutions for video are all good from what I've heard if that's the only thing you're looking to do!

#announcements - February 05, 2024 at 08:08 PM

@Janet Saliba what persona of individuals will be in your advocacy program and what types of advocacy activities do you want to drive them to do?

#open-share - January 25, 2024 at 05:53 PM

Hi @Jessica Grady! I'm so sorry you just experienced a layoff 😣 I know the feeling. The recording of the session is on the YouTube channel linked above, and there's a jobs channel in this community as well. What types of roles are you looking for? Happy to steer you towards any resources or openings that are relevant for you. Feel free to book a time to chat if you'd like to discuss: [www.calendly.com/kailybaskett](http://www.calendly.com/kailybaskett)

#announcements - January 23, 2024 at 07:50 PM

glad it was helpful! Happy to answer any Q's or provide more advice anytime

#announcements - January 23, 2024 at 04:27 PM

@Mariah Lenahan Here is an interview guide that has some questions geared towards preferences for an advocacy program, but can also be used for community <https://docs.google.com/document/d/1ZaFkPDreQgMUXYcOk3gN6cAZY7U_YSD5/edit>

#open-share - January 22, 2024 at 05:46 PM

Friends who are open to work 🔔 We're hosting a webinar tomorrow at 12pm ET with strategies from career coach, Holly Burton on how to stand out in interviews! Holly will cover: • An easy 5-part process for crafting stand-out answers to job interview questions • How to figure out what the company actually needs so you can show off the right skills • The art of adding business context to your answers so you seem more senior and hireable • How to talk about your professional accomplishments so you seem like a talented superstar, not an arrogant braggart no one wants to work with Share with any recently laid off CMA superstar friends who are looking for their next opportunity or register here: <https://slapfive.zoom.us/meeting/register/tZMudO2tqDIvGtVdT9O2IWux40cplDpHojAF>

#open-share - January 16, 2024 at 03:22 PM

Happening today at 12pm ET: Career coach Holly Burton will give you the strategies to get promoted in 2024! Key takeaways: • The conversation you need to have with your boss ASAP to get your promotion on their radar • How to get the performance feedback you need to fuel your advancement • Ways to focus your work on business-critical areas that will help justify your promotion • Negotiation techniques you can use to get your boss on your side and up your chances of getting a ‘yes’ to your new title Register here: [https://slapfive.zoom.us/meeting/register/tZwsc-iqrTouE9PDj8fXjnPQQN_2Ds5AlcUU](https://slapfive.zoom.us/meeting/register/tZwsc-iqrTouE9PDj8fXjnPQQN_2Ds5AlcUU)

#announcements - January 03, 2024 at 08:33 PM

This is one of my areas of expertise, happy to share best practices and templates that help crack through difficult personalities and sensitive industries. I'm free at that time!

#announcements - November 27, 2023 at 08:20 PM

@Ashley Ward do any of your customer facing teams like CS or Account Owners use a tool like Fathom or Gong? Or record calls? We use fathom internally and some of our best customer stories come during casual calls with the CSM. You could feed a variation of these questions to the CSM’s managing accounts who have expanded, “Why was just using product A not cutting it for your team? What was your Ah-hah moment when you realized that product B would help you with X use case? What advice would you give to another customer thinking of going down the path of bringing in product B that isn't sure yet?” With Fathom/gong, the AE/CSM can highlight the response (video or audio) and send it over to you for cleanup and usage on social or in expansion campaigns or assets. This would be my approach, and make sure to identify what the CSMs favorite “donuts” are (an expression from a VP of CMA at CustomerXCon) and lay out the “what's in it for me” of them adding this question to their next check-in call. If they're overprotective of clients, explain that this will actually save the client time in the end because they won't need to do a whole new customer story about this! I would imagine if CSMs care about renewals, that should be enough intrinsic motivation, but just a few ideas for if not!

#announcements - November 14, 2023 at 12:48 AM

💯 but there will eventually be big consolidations as the bigger fish start acquiring more and more ancillary solutions. Such is life in the Saas market! Well… any market in capitalism 🤪

#announcements - November 14, 2023 at 12:34 AM

Community is mimicking where the intranet space was 5-7 years ago! And these integrations are super smart and will be powerful for adoption

#open-share - October 10, 2023 at 08:47 PM

@ related to your questions about what metrics executives care about

#announcements - October 10, 2023 at 08:45 PM

@Alexie Glover This may sound like an oversimplification- but if it's ultimately your choice and there isn't currently a guiding policy- sleep on it, then listen to your gut. One leadership lesson I learned in a tough moment is that if there's a situation where you're forced to make a decision between 2 risks, ask yourself- is one of these risks a certainty and the other a fear of risk? Avoid the certain risk in those situations. Not the exact same situation, but we have a policy not to do business with people who disrespect our team or make people on our team uncomfortable. We discuss as a team to see if there's a better fit within our org, but in extreme situations, that's not always possible. Sometimes it means walking away from business or partnerships, but at the end of the day, we all sleep better prioritizing the mental health of our people.

#open-share - October 09, 2023 at 02:59 PM

@Kim Plank knows a thing or two about capturing and creating customer stories at scale within a pure channel ecosystem.

#customerxcon - September 27, 2023 at 06:18 PM

Saweeeet! See you soon!

#customerxcon - September 27, 2023 at 06:16 PM

Woot woot! Reunion! Is this your 2nd or 3rd CustomerXCon, @Ciana Abdollahian?

#announcements - September 08, 2023 at 06:03 PM

Is there an open discussion meeting today?

#open-share - August 24, 2023 at 08:43 PM

Hi Bree, they're all in SFDC so leadership has access

#open-share - August 23, 2023 at 04:04 PM

@Bree Bunzel We did a lot of research about what executives want to see metrics-wise, this revenue influence dashboard is a result of research with CMOs, CEOs, and CCOs on how impactful the advocacy/customer marketing program is. The most common "customer influence events" aka anything that happens during a purchasing process where an existing customer influences the decision like: opportunities starting from referrals, customer content is viewed by a prospect, reference calls. Essentially these are answering questions like, "do we win more deals when customers are involved? Do deals close faster when customers are involved? How much $ is being influenced by each of our advocates? Of our closed/won revenue this year, how much was influenced by customers (both net-new and expansion)? Which customer stories are the most influential in deals?

#pets - August 03, 2023 at 06:17 PM

What's crazy is his patterns are super similar to our b&amp;w cat! And yes, he was so fluffy when he was a puppy we didn't even realize how pretty his coat was until his first groom!

#pets - August 03, 2023 at 06:12 PM

Precious! Looks like most of our doodles are big into naps 😂 I swear my girl can sleep 22hrs a day, but when we take them camping, she matches our energy! My boy pretty much will wake up as soon as we do, but this princess puts herself to bed by 9pm

#pets - August 03, 2023 at 06:07 PM

This is amazing @Nina Andres !!! What a fun puparty!!! I just posted my 2 doodles! Both Australian labradoodles. @Angela Ferrante my tan girl was born dark red and turned almost cream! I've heard the poodle color gene makes it so that they can change colors at any time in their lives (sometimes more than once). I met a couple who had a brown one that turned tan and then a dark grey! They're the sweetest dogs

#pets - August 03, 2023 at 06:03 PM

We have 2 doodles (half siblings), Zoo (tan) and Clark (b&amp;w) who keep us entertained every day with their big personalities! Zoo is whip smart and believes she's a princess. Clark is a little different… we thought he might be blind when he was a puppy, but he's just a lights are on nobody’s home kind of guy 😂🤪 they're both Velcro dogs!

#open-share - July 24, 2023 at 05:14 PM

Update: deadline has been extended to August 4th for submissions or nominations!! 🎉

#open-share - July 21, 2023 at 03:41 PM

⏳The 2023 CustomerX Impact Awards nominations and application submissions are coming to a close this Sunday! ⭐A few important reminders: 1) You can nominate yourself for an award and submit your application today by clicking the “I'm Submitting my Own Application” button on the website 2) If you have been nominated by a peer, you still need to complete an application submission in order to win! You can do all of that and see the panel of judges, categories, and speaker series from last year’s Awards at [http://www.customerximpact.com](http://www.customerximpact.com)

#announcements - July 21, 2023 at 01:19 AM

Being from TX it's so wild how Chip and Jo have transformed Waco into a tourism destination! Agree- they are incredibly business savvy. I have lots of friends who went to Baylor, but they were one of our football rivals (TCU), so I always wear purple (our school color) when I see them 🤪

#announcements - July 21, 2023 at 01:13 AM

Oregon is gorgeous!! Sweet photos of your boys!!

#announcements - July 21, 2023 at 01:11 AM

😍😍😍

#announcements - July 20, 2023 at 10:58 PM

Just out here living my dreams! He lives in Lisbon @Mary Green (Owner CMAweekly)

#announcements - July 20, 2023 at 10:57 PM

Went to Ireland in May for my honeymoon! My grandfather was Irish, but it was my husband’s first visit and we had insane weather, not a drop of rain! We did NOT want to come home 😂

#announcements - June 19, 2023 at 09:26 PM

@Lauren Sanborn Just some ideas on questions to ask and ways to organize the stories you want to tell in a way that makes the customer the star and partner the enabler as @Virginia Braysaid. Kim did a great job of segmenting by the most important product/industry based on strategic growth initiatives. Questions like "What are the 2-3 ways XYZ partner accelerated the adoption of our technology" (or whatever strategic goals you're tying into) go a long way if you're conducting interviews (or even as a one-off question on a zoom call/via email). @Kim Plank is the wizard behind the strategies around gaining customer participation and navigating complicated internal waters without stepping on toes. She can provide lots of context on the scheduling process. She's a machine.

#announcements - June 19, 2023 at 09:09 PM

@Lauren Sanborn this company sells nearly exclusively through the partner channel, so they create customer assets and categorize them by partner (if you scroll on the left you'll see they ask "what it's like working with the partner" which the partners often embed on their own websites) [https://customervoice.acumatica.com/b/cl8w7l0iz000035ahoeew9fja/Partner_with_the_Modern_ER[…]with_the_Strongest_Integrated_Solutions_Partner_Channel](https://customervoice.acumatica.com/b/cldje1de0000035ah5ft6fovi/Portacool_speeds_growth_and_increases_innovation_by_swithcing_to_Acumatica> They also create vertical specific pages (like this one for retail) that focus on why their partner marketplace is such a strength/differentiator: <https://customervoice.acumatica.com/b/cl8w7l0iz000035ahoeew9fja/Partner_with_the_Modern_ERP_Platform_with_the_Strongest_Integrated_Solutions_Partner_Channel)

#open-share - May 17, 2023 at 07:11 PM

@Bree Bunzel @Serena Schlaile Here is the recording: [https://drive.google.com/file/d/1IcTeG5m97O9DcslsBQwsp0Okpj2Dm6A5/view?usp=sharing](https://drive.google.com/file/d/1IcTeG5m97O9DcslsBQwsp0Okpj2Dm6A5/view?usp=sharing)

#open-share - May 17, 2023 at 04:25 PM

Today is the day!!! Nominations are now open for the CustomerX Impact Awards!! We’re so excited to recognize the Customer Marketing and Advocacy Pro’s who are making a big impact at their organizations! Go to [http://www.customerximpact.com](http://www.customerximpact.com) to nominate yourself or a friend/colleague, see the award categories and judges, and watch recordings of the speaker series from last years winners and finalists! This has been a labor of love with our partners at TrustRadius and wouldn’t be possible without Becky Susko, Kristi Gamboni, &amp; Blake McAdow! We cannot wait to see the impact you all have made over this last year!

#open-share - May 16, 2023 at 07:34 PM

Yes! Will share it shortly

#open-share - May 16, 2023 at 05:20 PM

At 2:15pm EST I'll be doing a webinar to teach you how to master Customer Interviews and infuse the results across every stage of the buyer and customer journey! I'll cover how to: -ID the right customers to interview -Frame the conversation so clients easily agree to participate -Turn qualitative insights to quantitative data -Inject results across the Customer Experience and across your own organization Register here: <https://slapfive.zoom.us/meeting/register/tZ0lcuGpqz0iHNBErNAuU1Zp2OXSKqRpN31q>

#open-share - May 11, 2023 at 04:07 PM

Happening now: Ciana is discussing her fab Customer Marketing and Advocacy program at Snyk on LI live: <https://www.linkedin.com/events/snykgetscreativetoacquire-measu7052358244068954112/theater/>

#open-share - April 27, 2023 at 01:20 PM

Join us on LinkedIn Live at 12pm ET to hear how this powerhouse team at Trimble manages their 7,000 person Customer Advocacy Program to drive impact! [https://bit.ly/3GYHTFS](https://bit.ly/3GYHTFS)

#open-share - April 25, 2023 at 04:30 PM

@Christa Niering hi Christa! Hope you're having a good week. Some common ones: -Number of opportunities created from referrals and revenue of those closed/won -Revenue (net new revenue and expansion revenue) from: 1) Deals influenced by customer content views 2) Deals influenced by a customer reference call -You can also break down the above figures by product line/segment based on strategic growth focus -Time to close when there is a reference call vs not and when there's a customer story viewed by prospect vs not

#open-share - April 25, 2023 at 04:18 PM

Join today at 2pm ET as Jeff Ernst busts the Top 10 Customer Marketing Mega Myths! This is the first of our 4 part Career Accelerate webinar series, see all the session details and register one time for all 4 here: [https://slapfive.zoom.us/meeting/register/tZ0lcuGpqz0iHNBErNAuU1Zp2OXSKqRpN31q](https://slapfive.zoom.us/meeting/register/tZ0lcuGpqz0iHNBErNAuU1Zp2OXSKqRpN31q)

#announcements - April 20, 2023 at 09:58 PM

Welcome to my world Re: running awards program, @Ari Hoffman! Now pile sponsorship for an in-person conf on top and you'll have a flavor of (a portion) of my day-to-day

#announcements - April 17, 2023 at 07:24 PM

I know you have a diff system, but as an FYI for the community, there are customers using SlapFive for this because you can create custom fields yourself. Funny enough, the feedback that led to this were clients asking for ways to track birthdays and also we had some folks who hit field limits in SFDC so they and their reps weren't able to track/filter by things like “product family” or “use case”. So we created the concept of “dynamic fields” which can be added in the back end at any time on the member level, company level, or on request forms (so you can change the request form without going through SFDC admins)

#open-share - April 17, 2023 at 07:12 PM

I'll have to check out that AwardForce one, didn't know there were niche tools for that!