Kristine Kukich

#welcome - August 31, 2023 at 02:38 PM

Becky - Be safe over these next few days. Happy to chat about how we work here at Thought Industries, but I have a difficult time getting case studies to completion. I don't have any problem with smaller projects like my customer of the month program, which is more of a case study light. It doesn't require the time resources from the customer, or us, that a full on case study does. And I also wear all the hats.

#random - August 30, 2023 at 08:15 PM

Woo hoo!!!!

#random - August 30, 2023 at 08:00 PM

Lauren? @Amanda Peacock?

#random - August 30, 2023 at 07:36 PM

Getting ready for an AI presentation in a couple of weeks. they used a picture generator to get our headshots

#open-share - August 25, 2023 at 05:54 PM

My 2 cents - I have a really hard time getting the case study, but a long line of participants for my customer of the month video series. It doesn't feel like a case study, but it will now populate some real estate on our case studies page in the next month or so. You may want to have the customers introduce you to their internal marketing teams. Sometimes it's easier to talk marketer to marketer and develop some kind of co-branding or give and take with that team, rather than letting your customer contact be the one responsible for trying to get the "yes". We've also build a case study requirement into our CAB membership. So customers that joint the CAB are obligated to do a case study during their 2 year cohort membership.

#open-share - August 23, 2023 at 08:12 PM

manual right now, but my goal is to get it automated in q4

#open-share - August 23, 2023 at 07:59 PM

We use Referenceable - Available, Not Available Logo - Available, Not Available Case Study - Available, Not Available, Complete at the account level (loaded in SFDC, shows up in GS) At the contact level, I'm rolling out advocacy options as a drop-down multiselect triggered by their NPS response to ask what forms of advocacy they might be interested in: webinar participation, case study, customer of the month, reviews, references. Which launches them into our TITAN program toward product advisory board membership.

#pets - August 22, 2023 at 10:42 PM

Mine has a new afternoon rest stop

#random - August 15, 2023 at 09:09 PM

Something I still find funny is I have to jump through all of these hoops on my side, then on the customer side, to get a case study done, but I have a line up well into next year for customers that want to be customer of the month and so far, only 1 legal team has said we couldn't publish the content to social.

#random - August 15, 2023 at 01:36 PM

Right there with you!!!!😉

#announcements - August 11, 2023 at 05:11 PM

I once received an airplane footrest [https://www.amazon.com/Foot-Rest-Airplane-Travel-Footrest/dp/B07QJY84RR/ref=asc_df_B[…]vdvcmdl=&hvlocint=&hvlocphy=1024543&hvtargid=pla-740292409411](https://www.amazon.com/Foot-Rest-Airplane-Travel-Footrest/dp/B07QJY84RR/ref=asc_df_B07QJY84RR/?tag=hyprod-20&linkCode=df0&hvadid=343230787835&hvpos=&hvnetw=g&hvrand=13561835156652874282&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1024543&hvtargid=pla-740292409411&psc=1&tag=&ref=&adgrpid=68539896909&hvpone=&hvptwo=&hvadid=343230787835&hvpos=&hvnetw=g&hvrand=13561835156652874282&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=1024543&hvtargid=pla-740292409411) that I use all the time. Mine is branded.

#announcements - August 04, 2023 at 02:29 PM

OK - Hive minds. Give me some feedback here - as you moved into customer marketing, which aspect was your primary focus, and what knowledge and/or skill gaps did you work to fill?

#announcements - July 17, 2023 at 03:47 PM

Many organizations will err on the side of non-exempt to prevent future lawsuits. It's not a bad life - OT can be great when you're working events or launches that go for long periods for days. The compensation is usually very good. The downside is that you have to keep track of all that you do, more for yourself than for the organization. You don't want to under-report your efforts, nor do you want to "guess" how much time it took, because they will come back and ask. Different organizations will use different reporting methods. My last place auto-approved anything up to 10 hours with no questions asked. Anything over 10 needed a warning that it was coming. PITA in the beginning, but I track everything anyway, and have for a very long time, so the actual reporting wasn't strange for me.

#linkedin - June 29, 2023 at 03:59 PM

Would love to sit down and chat with Leslie with a good drink and the ability to use my whole vocabulary. 😉

#linkedin - June 29, 2023 at 03:58 PM

@Deena Zenyk - no, just that it's not the worst thumbnail ever created.

#announcements - June 22, 2023 at 08:16 PM

In addition to everyone's list - • Use Hubspot, or your equivalent for the communications. It's better for tracking. • If you have a community - push it there after you've sent an email announcement • If you have a line-up of speakers, throw in a special meet and greet for customers that sign up by ????, either in-person at the event, or virtually in advance • I've started our communications schedule for the event in October already with promotional discounts

#open-share - June 20, 2023 at 05:47 PM

Congratulations!!!!! This is awesome!

#open-share - June 09, 2023 at 01:47 PM

My in person smoozing at the CEdMA conference showed some big returns.

#open-share - June 09, 2023 at 01:39 PM

Super BIG win this week! My product team has decided to actually build a GTM strategy for customers using the customer marketing arm of the organization!!!!!

#announcements - June 08, 2023 at 01:56 PM

Hive vote: Thumbs Up, Thumbs Down TITAN - *T*hought *I*ndustries *T*rusted *A*dvisor *N*etwork

#open-share - June 06, 2023 at 01:32 PM

You should be proud, @Ari Hoffman This is great work.

#announcements - June 05, 2023 at 09:20 PM

@Maura Frost - I keep a slide deck available for the CS team to access that includes descriptions of the various programs for which I am responsible. That way they can just use that as a baseline when talking about the program(s) with customers. In addition - I meet regularly with the CSMs to talk about what I'm working on and get their feedback. FWIW

#announcements - June 05, 2023 at 04:07 PM

We've had customer awards for 2 years that were nominated by CSMs and voted on by our customer facing teams. 15 of them. Revamped this year to cut back to 5 awards, self-nominated through community. Releasing the awards nominations next week, for 4 weeks to get nominations, 4 weeks for them to present to the community, and 10 days to vote. All in time for the customer conference in October.

#random - June 02, 2023 at 06:31 PM

Agree with Lauren, but I'll switch them around a little bit - education first, then community, then advocacy.

#jobs - June 02, 2023 at 05:52 PM

I think it's size driven, @Charlotte Weiss. We have one Aus-based person right now on our CS team, and would certainly accept applications from anyone else that might like to join from there.

#random - May 24, 2023 at 08:13 PM

Agree with everyone else - it's all about vision, execution and visibility.

#welcome - May 18, 2023 at 07:00 PM

@Danny Luu I think many of us start by making it up as we go along, then we find this community and get to run ideas by others to help us figure it all out.

#announcements - May 17, 2023 at 03:52 PM

Shared...

#announcements - May 12, 2023 at 02:54 PM

Corporate Marketing owns it, but I'm responsible for it? If that makes sense.

#random - May 11, 2023 at 07:07 PM

Love the idea that someone can have 3 years experience on a technology that is publicly less than 1 year old.

#random - May 11, 2023 at 07:06 PM

So incredibly pleased today. One of our nps reviews specifically mentioned our community.

#random - May 11, 2023 at 12:36 AM

Was there for you too, my friend.

#announcements - May 05, 2023 at 05:21 PM

I'm tracking milestones in the lifecycle at which point we should be connecting...onboarding, launch, user milestones...currently working on how to identify our advocates in SFDC.

#announcements - May 03, 2023 at 10:07 PM

I found that having a "release party" with someone that can explain the content and answer questions allowed for a "extra" at early release.

#announcements - May 03, 2023 at 03:49 PM

Happy happy joy joy to you Mary

#open-share - April 27, 2023 at 09:57 PM

If you're in the PDX area, join us this afternoon at 4:30 at Olive or Twist!

#announcements - April 27, 2023 at 07:00 PM

I also look at my schedule for the next two weeks every morning, and every evening before I close down for the day. Any day that already has 4 meetings on it gets blocked for the rest of the day, so no other meetings can be scheduled. Everything else is auto-declined.

#announcements - April 25, 2023 at 07:57 PM

@Christa Niering - these were around the number of interactions/multiple interactions.

#announcements - April 24, 2023 at 07:07 PM

Simple math, but proves a point - our new community, coming up on it's first year since we started the beta, is performing, on average, at 180% of the normal benchmarks on activity that other customers of our tool are doing. Patting myself on the back.

#random - April 14, 2023 at 02:50 PM

I'm a big fan of "These are my top three priorities right now...how does your request fit in with these?"

#random - April 14, 2023 at 02:39 PM

May not make the call today - in process of getting a couple projects out the door to go on vacation.

#random - April 14, 2023 at 02:39 PM

My zen self says - do what you can do and be realistic in setting everyone else's expectations. My OCD self says - AAAAAAACCCCCCCCCKKKKKKKKKK

#open-share - April 13, 2023 at 08:31 PM

@Rachel Ward - you're welcome to come over to Portland and join us!

#announcements - April 13, 2023 at 03:16 PM

CEdMA Board Meeting

#announcements - April 10, 2023 at 08:38 PM

@Andrew Sevillia I think I have a Pacific Bell Old School Baseball Shirt in the bin upstairs from back in the days when I could walk from work to the ballpark.

#announcements - April 05, 2023 at 02:44 PM

Built my first upsell/cross-sell campaign.

#announcements - March 31, 2023 at 10:49 PM

They're my buddies.

#announcements - March 31, 2023 at 10:47 PM

@Audrey Zigmond, Mary's right. Happy to talk about InSided.

#announcements - March 30, 2023 at 10:38 PM

You may also want to see what "international day of..." falls nearest your timeframe.

#announcements - March 28, 2023 at 05:06 PM

You and me both @Alison Bukowski 😂